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June 2000 (Revised June 2000)
Case

Microsoft Office 2000

By: Alan D. MacCormack and Kerry Herman

Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details

Keywords: Applications and Software; Product Development; Risk and Uncertainty; Change; Innovation and Management; Information Technology Industry

September 1998 (Revised August 1999)
Case

Walnut Venture Associates (B): RBS Due Diligence--Customers

Supplements the (A) case. View Details

Keywords: Venture Capital; Business Plan; Research; Entrepreneurship; Applications and Software; Business Startups; Information Technology Industry

May 1997 (Revised July 1997)
Case

Vermeer Technologies (D): Making Transitions

By: Ashish Nanda

Microsoft has acquired Vermeer, and Vermeer executives are both excited and concerned as they prepare to move to Redmond. Even though the acquisition has been financially rewarding, the Vermeer engineers worry how well they will adapt to their new home. Meanwhile,... View Details

Keywords: Horizontal Integration; Value Creation; Applications and Software; Acquisition; Product Development; Information Technology Industry

Web

2+2 Program | MBA

2+2 Program A deferred admission process for current students, either in college or full-time master’s degree programs. Play Video duration: 0:52 1,564 Total 2+2 applicants in 2024 103 Committed 2+2 students 61 Undergraduate institutions... View Details

July 2004 (Revised July 2005)
Case

Linux in 2004

By: Pankaj Ghemawat, Brian Subirana and Christina Pham

A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details

Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry

July 15, 2020
Article

How to Get People to Actually Use Contact-Tracing Apps

By: Chiara Farronato, Marco Iansiti, Marcin Bartosiak, Stefano Denicolai, Luca Ferretti and Roberto Fontana

The broad adoption of contact-tracing apps would greatly help combat the spread of COVID-19. But a number of barriers—especially privacy concerns—have hindered progress in many countries that can’t or won’t mandate adoption. A solution is to start with small... View Details

Keywords: COVID-19; Contact Tracing; Apps; Privacy; Health Pandemics; Behavior; Technology Adoption; Applications and Software

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March 2000 (Revised June 2000)
Case

Microsoft Office 2000: Multimedia

By: Alan D. MacCormack and Kerry Herman

Describes the history of Microsoft's Office product suite. Discusses evolution of the Office 2000 project. Set at the end of the project when Steven Sinofsky, Office vice president, must decide upon the direction for the next version of Office, as well as make changes... View Details

Keywords: Applications and Software; Product Development; Innovation and Invention; Change; Information Technology Industry; Washington (state, US)

July 2019
Article

Challenges and Opportunities in Software-Driven Medical Devices

By: William J. Gordon and Ariel Dora Stern

The safety and security of medical devices driven by software, the software-development processes, and the need for data collection and privacy, all offer challenges and opportunities for device regulation and clinical care. View Details

Keywords: Medical Devices; Healthcare; Health Care; Health Care and Treatment; Applications and Software; Governing Rules, Regulations, and Reforms; Medical Devices and Supplies Industry

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September 1998 (Revised May 1999)
Case

Walnut Venture Associates (C): RBS Due Diligence--Market Size

Supplements the (A) case. View Details

Keywords: Venture Capital; Business Plan; Research; Applications and Software; Entrepreneurship; Business Startups; Information Technology Industry

August 2007 (Revised December 2007)
Case

Microsoft in China and India, 1993-2007

By: Tarun Khanna and Prithwiraj Choudhury

Relates to Microsoft's expansion in China and India in the period 1993-2007 and the strategic issues faced by multinationals in emerging markets. View Details

Keywords: Expansion; Multinational Firms and Management; Information Technology; Applications and Software; Emerging Markets; Information Technology Industry; China; India

December 2015 (Revised May 2016)
Case

Jibo: A Social Robot for the Home

By: Jeffrey J. Bussgang and Christine Snively

In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for preorders of Jibo, the first social robot for the home. Over 4,800 Jibo units were preordered, generating $2.6 million in sales. On... View Details

Keywords: Business Development; Entrepreneurship; Applications and Software; Information Infrastructure; Business Startups; Technology Industry

2022
Working Paper

Human-Computer Interactions in Demand Forecasting and Labor Scheduling Decisions

By: Caleb Kwon, Ananth Raman and Jorge Tamayo

We empirically analyze how managerial overrides to a commercial algorithm that forecasts demand and schedules labor affect store performance. We analyze administrative data from a large grocery retailer that utilizes a commercial algorithm to forecast demand and... View Details

Keywords: Employees; Human Capital; Performance; Applications and Software; Management Skills; Management Practices and Processes; Retail Industry

January 2002 (Revised February 2002)
Case

Postgirot Bank and Provment AB: Managing the Cost of IT Operations

By: F. Warren McFarlan and Nancy Bartlett

Describes a specific approach for measuring the efficiency of the groups of computers inside an organization and suggests ways this tool may be used to reduce the company's computing investment while maintaining service. It is a software-enabled industrial engineering... View Details

Keywords: Cost Management; Investment; Management Analysis, Tools, and Techniques; Management Style; Information Technology; Applications and Software

03 Dec 2001
What Do You Think?

What Happens When the Sumo Master Learns Judo?

the Government) really care whether it could enhance its chances in the post desktop world? Do today's information technology industries really require a different approach to government regulation? What do you think? Original Article It's probably a good idea to be... View Details

Keywords: by James Heskett

17 Mar 2016
News

The 124-Year-Old Startup

in the internet of “really big things”—think locomotives and jet engines. Attracting software engineers to a company known for making microwaves was a challenge, but the company’s “What’s the Matter with Owen?” commercials helped raise... View Details

October 2012
Case

Microsoft Office 2007 (Abridged)

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development

February 2007 (Revised August 2007)
Case

Microsoft Office 2007

By: Marco Iansiti and Bianca Buccitelli

A discussion of the history and processes behind the development of Microsoft's Office 12 software. View Details

Keywords: History; Applications and Software; Research and Development; Business Processes; Product Development

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2016
Working Paper

The Reference Wars: Encyclopedia Britannica's Decline and Encarta's Emergence

By: Shane Greenstein

The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft's Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details

Keywords: Market Entry and Exit; Service Operations; Emerging Markets; Applications and Software; Books; Information Technology Industry; Information Industry

January 2009
Teaching Note

VMWare Inc., 2008 (TN)

By: Andrei Hagiu

Teaching Note for [709435]. View Details

Keywords: Competition; Applications and Software; Mergers and Acquisitions; Initial Public Offering; Management Succession; Information Technology Industry

January 2024
Case

Flashfood: The Magic of Commitment

By: Reza Satchu and Patrick Sanguineti

Josh Domingues had accomplished what countless young entrepreneurs long to achieve: founding a promising company that aspires to make the world a tangibly better place. Shocked to learn that international food waste cumulatively amounted to the world’s third largest... View Details

Keywords: Entrepreneur; Founder; Startup; Business Model; Business Startups; Food; Applications and Software; Mission and Purpose; Environmental Sustainability; Canada

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