Publications

January 2015 (Revised May 2018)
Case

$19B 4 txt app WhatsApp...omg!

By: David Collis, Ashley Hartman and Aakash Mehta

In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that... View Details

June 2015 (Revised April 2018)
Case

WeChat: A Global Platform?

By: Willy Shih, Howard Yu and Feng Liu

WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and... View Details

Keywords: Online Platforms; China; WeChat; Tencent Holdings; Globalization; Internet and the Web; Applications and Software; Digital Platforms; Telecommunications Industry; Information Industry; China

April 2023 (Revised September 2023)
Case

Levels: The Remote, Asynchronous, Deep Work Management System

By: Joseph B. Fuller and George Gonzalez

Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details

Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States

01 Mar 2024
News

On the Radar

When the firm started in 2008 with a group of funders that included Bill Gates, Ginkgo Bioworks focused on engineering cells for applications in food, pharmaceuticals, cosmetics, and more. The company employs more than a thousand people,... View Details

Keywords: Janine White; Justice, Public Order, and Safety Activities; Government

September 2015 (Revised March 2016)
Case

Intuit: Turbo Tax PersonalPro - A Tale of Two Entrepreneurs

By: Shikhar Ghosh, Joseph Fuller and Michael Roberts

The case provides a vehicle for teaching about both corporate intrapreneurship and the use of lean startup methods. It tells the story of a product manager within Intuit who develops an idea for a new product that spans two of the company's existing business... View Details

Keywords: Business Units; Business or Company Management; Applications and Software; Accounting; Product Development; Financial Services Industry

Blog

Is AI Coming for Your Job?

has the potential to transform knowledge workers' roles, processes, and practices. To understand AI's potential, we must differentiate between its applications as externally facing—enhancing product offerings—and internally facing—aimed... View Details

09 Jun 2008
Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

open source development process. For example, IBM released half a million lines of its Cloudscape program, a simple database that resides inside a software application instead of as a full-fledged database... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

April 2021 (Revised August 2021)
Case

Borusan CAT: Monetizing Prediction in the Age of AI (A)

By: Navid Mojir and Gamze Yucaoglu

Borusan Cat is an international distributor of Caterpillar heavy machines. Esra Durgun (Director of Strategy, Digitization, and Innovation) and Ozgur Gunaydin (CEO) seem to have bet their careers on developing Muneccim, a new predictive technology that is designed to... View Details

Keywords: Monetization Strategy; Artificial Intelligence; AI; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey

16 Aug 2022
Op-Ed

Now Is the Time for Entrepreneurs to Play Offense

For the past six months, there has been a lot of handwringing about the market downturn. Most everyone has been advising entrepreneurs to marshal their capital, cut costs, and extend their runway. In essence, play defense. Many investors have been creating a whiplash... View Details

Keywords: by Jeffrey Bussgang

08 May 2023
Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

but that gap triples during periods of high public anxiety over immigration in the United States. “When there is the greatest anxiety, we see this funding shortfall.” Banks have historically rejected loan applications from Black, Asian,... View Details

Keywords: by Scott Van Voorhis

10 Oct 2023
Blog Post

Policy Drivers for Environmental Justice: What Businesses Need to Know

focus on.Adaptation and resiliency, addressing legacy pollution, ensuring equitable access to food, water, transportation, and housing, and engaging with communities to understand the best application of resources.... View Details

November 2017
Case

The Digital Factory – Siemens: Electronic Works Amberg

By: Rajiv Lal and Scott F. Johnson

The Electronic Works Amberg (EWA) was Siemens' most advanced factory. The plant built industrial automation equipment using state-of-the-art manufacturing techniques. Siemens was considering creating a consulting business for its manufacturing clients. Given the EWA's... View Details

Keywords: Siemens; Internet Of Things; Industrie 4.0; Manufacturing; Consulting; Digital Factory; Ewa; Amberg; Electronic Works Amberg; Information Technology; Mobile and Wireless Technology; Applications and Software; Internet and the Web; Production; Manufacturing Industry; Industrial Products Industry; Technology Industry; Germany