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Show Results For
- All HBS Web
(1,556)
- People (10)
- News (414)
- Research (852)
- Events (6)
- Multimedia (15)
- Faculty Publications (487)
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- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish... View Details
Keywords: by Julia Austin
- April 2020
- Teaching Note
Glossier: Co-Creating a Cult Brand with a Digital Community
By: Jill Avery
Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details
Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
not, the consumer won't repurchase four years from now. Build enthusiasm. Good marketers know the power of word-of-mouth recommendations. In the era of social media, better organization (the old ground war) and outspending on television... View Details
Keywords: by John A. Quelch
- 29 Aug 2022
- Op-Ed
Income Inequality Is Rising. Are We Even Measuring It Correctly?
world, is released by statistics bureaus in multiple countries, and is commonly discussed in news media and policy discussions alike. In our paper, recently published in Nature Human Behaviour, we argue that researchers and policymakers... View Details
- 24 Jan 2018
- Research & Ideas
How to Get People Addicted to a Good Habit
School of Public Health. The handwashing experiment In partnership with engineers at the MIT Media Lab, the researchers designed a simple wall-mounted soap dispenser with a time-stamped sensor hidden inside. The sensor allowed the team to... View Details
Keywords: by Carmen Nobel
- 30 Apr 2020
- Book
Fighting Climate Change Requires a New Capitalism
Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant.... View Details
- 17 Jan 2023
- Book
Good Companies Commit Crimes, But Great Leaders Can Prevent Them
officials. Soltes turns his hand to corporate crime after making a media splash with his 2016 book, Why They Do It: Inside the Mind of a White-Collar Criminal. Based on personal visits, letters, and phone calls with 48 disgraced... View Details
Keywords: by Lane Lambert
- 01 May 2019
- What Do You Think?
What Should the Leadership of YouTube Do?
not be any sort of attack on this very fundamental right. On the other hand social media platforms still have an obligation to the public that they serve YouTube needs to redouble its efforts and be totally... View Details
- 02 May 2019
- Sharpening Your Skills
How To Ask Better Questions
not in having all the right answers, but rather in asking the right questions. Teaching The DealShowing emotion, asking questions, and understanding your own strengths and weaknesses can be key to a successful agreement. About the Author Kristen Senz is a writer and... View Details
Keywords: by Kristen Senz
- March 2014
- Teaching Note
The Weather Company
By: Rosabeth Moss Kanter and Ai-Ling Jamila Malone
New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details
- 09 Dec 2019
- Research & Ideas
Identify Great Customers from Their First Purchase
on the first transaction, so they can extract even more information than what we are currently doing.” About the Author Kristen Senz is a writer and social media creator for Harvard Business School Working... View Details
- 26 Sep 2017
- First Look
First Look at New Research and Ideas, September 26, 2017
Umit Gurun, and Scott Duke Kominers Abstract—The patent system is commonly justified as a way to promote social welfare and, more specifically, technological progress. For years, however, there has been concern that patent litigation is... View Details
Keywords: Sean Silverthorne
- 13 Mar 2005
- Research & Ideas
The Tricky Business of Nonprofit Brands
NGOs to be seen working in the field, actively and effectively helping in the middle of a humanitarian crisis. In addition to the media coverage that results in increased donations, the NGO brand is strengthened and the needs of the... View Details
Keywords: by Manda Salls
- 30 Oct 2012
- First Look
First Look: October 30
analysis and framework in this paper can help broaden the understanding of accounting's globalization. Read the paper: http://ssrn.com/abstract=1875682 The Preference for Potential Authors:Zakary L. Tormala, Jayson Jia, and Michael I. Norton Publication:Journal of... View Details
Keywords: Sean Silverthorne
- 04 Mar 2019
- What Do You Think?
What’s the Antidote to Surveillance Capitalism?
actions. Some of the media (Facebook, Apple, Amazon, Netflix, and Google) they employ, however, represent a threat of monopoly that should be addressed by the very governments that, ironically, could turn big data against us. So say... View Details
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- 06 Nov 2008
- Op-Ed
Selling Out The American Dream
spoke first of the American Dream in his 1931 book The Epic of America: "It is not a dream of motor cars and high wages merely, but a dream of social order in which each man and each woman shall be able to attain the fullest stature of... View Details
Keywords: by John Quelch
- 20 Nov 2019
- Research & Ideas
It's No Joke: AI Beats Humans at Making You Laugh
dislikes. It’s hard for computers to compete with that." Where did that computer recommendation come from? Besides, product recommendations that seem to pop up out of nowhere in a social media feed or email... View Details
Keywords: by Dina Gerdeman
- 29 Jan 2021
- Op-Ed
How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics
medical professionals can serve as micro-influencers to other segments by posting pictures on social media of their vaccination cards or themselves actually getting the shot. These influencers should... View Details