Publications

Research Summary

Reinvention and “Frame Flexibility”

By: Ryan L. Raffaelli

Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details

Keywords: Institutional Change; Innovation ＆ Entrepreneurship; Diffusion Processes; Technology Adoption; Cognition and Thinking; Identity; Emotions

April 2020
Teaching Note

Indigo Agriculture: Harnessing Nature

By: Michael W. Toffel and James Barnett

Teaching Note for HBS No. 620-024. Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing... View Details

Keywords: Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Science-Based Business; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

October 2020
Case

PraDigi Open Learning: Transforming Rural India

By: John J-H Kim and Malini Sen

Pratham is a non-governmental organization, focusing on high-quality, low-cost and replicable interventions to address gaps in the Indian education system. Co-founder Madhav Chavan is interested in using technology for education but differed in the way it is used in... View Details

Keywords: Decision Choices and Conditions; Social Entrepreneurship; Education; Information Technology; Learning; Growth and Development Strategy; Non-Governmental Organizations; Social Issues; Education Industry; India; Asia

Educators

November 2018
Article

Worthy of Swift Trust? How Brief Interpersonal Contact Affects Trust Accuracy

By: Oliver Schilke and Laura Huang

Organizational scholars have long underscored the positive consequences of trust, yet trust can also have dysfunctional effects if it is not placed wisely. Though much research has examined conditions that increase individuals’ tendencies to trust others, we know very... View Details

Keywords: Trust; Interpersonal Communication; Judgments; Perspective

May–June 2019
Article

Your Workforce Is More Adaptable Than You Think

By: Joseph B. Fuller, Manjari Raman, Judith K. Wallenstein and Alice de Chalendar

In 2018 the Project on Managing the Future of Work at HBS teamed up with the BCG Henderson Institute to survey 6,500 business leaders and 11,000 workers about the various forces reshaping the nature of work. The responses revealed a surprising gap: While the executives... View Details

Keywords: Management; Employees; Attitudes; Organizational Culture; Organizational Change and Adaptation

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14 Feb 2022
Research & Ideas

Curiosity, Not Coding: 6 Skills Leaders Need in the Digital Age

ever—cybersecurity, reputational risks, pandemics, social crises—executives need courage to make big bets. Executives we spoke to acknowledged that they mostly don’t feel psychologically safe, given the pressure they face from their... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards; Technology

15 Aug 2023
HBS Case

(Virtual) Reality Check: How Long Before We Live in the 'Metaverse'?

virtual-reality future yet to materialize as hoped by its biggest proponents. Chief among its backers: Facebook founder Mark Zuckerberg, who two years ago went so far as to change his social media company’s name to Meta and vowed to spend... View Details

Keywords: by Jay Fitzgerald; Technology; Computer; Information Technology

April 2009 (Revised October 2010)
Case

Golden Rule

By: Andrew Wasynczuk, Katherine Dowd and Sara del Nido

Jim Golden wants to radically change how catastrophic trucking accident lawsuit claims are handled by his trucking company. He wants to “do the right thing” for both the claimant and his company. Golden is a former litigator with 16 years of experience defending... View Details

Keywords: Business Ethics; Business Law; Law; Executives; Management Education; Management; Negotiator's Dilemma; Negotiations; Value; Moral Compass; Moral Leadership; Lawsuits and Litigation; Ethics; Moral Sensibility; Corporate Accountability; Negotiation; Conflict and Resolution; Value Creation

Educators

06 Jun 2011
Research & Ideas

Why Leaders Lose Their Way

highly successful in their respective fields and at the peak of their careers. This makes their behavior especially perplexing, raising questions about what caused them to lose their way: Why do leaders known for integrity and leadership View Details

Keywords: by Bill George

April 2017
Teaching Note

Golden Rule

By: Andrew Wasynczuk

Jim Golden wants to radically change how catastrophic trucking accident lawsuit claims are handled by his trucking company. He wants to “do the right thing” for both the claimant and his company. Golden is a former litigator with 16 years of experience defending... View Details

Keywords: Business Ethics; Business Law; Law; Executives; Management Education; Management; Negotiator's Dilemma; Negotiations; Value; Moral Compass; Moral Leadership; Lawsuits and Litigation; Ethics; Moral Sensibility; Corporate Accountability; Negotiation; Conflict and Resolution; Value Creation

15 Oct 2018
Research & Ideas

Shaky Business: How Handshakes Win Negotiations

the table, according to their paper, “Handshaking Promotes Deal-Making by Signaling Cooperative Intent,” forthcoming in the Journal of Personality and Social Psychology. To shake, or not to shake? In one experiment, the researchers... View Details

Keywords: by Michael Blanding

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

typical celebrity cover girl, her social media posts compel thousands of customers to purchase the products she recommends. Alessia Vettese New research shows that “influencers” like Hughes are changing the face of the beauty industry,... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

Article

Considering Concessions: A Survey Experiment on the Colombian Peace Process

By: Aila M. Matanock and Natalia Garbiras-Díaz

Designing peace agreements that can be signed and sustained can be difficult in civil conflict. Many recent cases of successful settlements include electoral provisions, often for rebel groups to participate as political parties. Engaging the electoral process,... View Details

Keywords: Peace Process; Political Parties; Politics; Government; Agreements; Political Backlash; Political Discourse; Civil Unrest; Civil War; Political Issues; Governing Rules, Regulations, and Reforms; Government and Politics; Policy; Conflict and Resolution; Latin America; Colombia

April 2002
Background Note

Reflections on the United Electric case discussion Persuasion, Induction, and Grounding in the Specifics

An MBA classroom discussion revealed the perils of learning in which "theories-in-use" are not challenged and suggests strategies for more reflective learning. Two groups of students presented their positions at a conceptual level without grounding their conceptual... View Details

Keywords: Perspective; Cases

2009
Working Paper

Dishonest Deed, Clear Conscience: Self-Preservation through Moral Disengagement and Motivated Forgetting

By: Lisa L. Shu, Francesca Gino and Max H. Bazerman

People routinely engage in dishonest acts without feeling guilty about their behavior. When and why does this occur? Across four studies, people justified their dishonest deeds through moral disengagement and exhibited motivated forgetting of information that might... View Details

Keywords: Ethics; Moral Sensibility; Governing Rules, Regulations, and Reforms; Behavior

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2015
Working Paper

Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with... View Details

Keywords: Value Creation; Partners and Partnerships; Marketing Strategy; Culture; Banks and Banking