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Show Results For
- All HBS Web
(1,029)
- People (1)
- News (172)
- Research (732)
- Events (5)
- Multimedia (3)
- Faculty Publications (267)
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- 28 Feb 2005
- Research & Ideas
How to Harness Auction Fever
Want to create a high-profit auction? One strategy is to create "auction fever" around your sale by generating lots of hype, having strict rather than flexible deadlines at the end of auctions, and making sure winners and losers... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
Dean's youthful Internet backing failed to generate enough votes at the polls. In the recent New Hampshire primary, Hillary Clinton's surprise win is attributable in part to her superior grassroots organizing there—the political equivalent of retail and View Details
Keywords: by Sean Silverthorne
- 09 Dec 2008
- First Look
First Look: December 9, 2008
its sales channel (because it creates jobs and entrepreneurs), Barnett wished to take the business model to sub-Saharan Africa and South Asia. Purchase the case:... View Details
Keywords: Martha Lagace
- 26 Jan 2010
- First Look
First Look: Jan. 26
Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
- 19 Jun 2007
- First Look
First Look: June 19, 2007
alignment in supply/demand planning. We model the interaction between a sales and a manufacturing function within a firm, or between an upstream and downstream firm. We claim that misalignment is costly both... View Details
Keywords: Martha Lagace
- 01 Feb 2011
- First Look
First Look: Feb. 1
and where the host does not punish symbiont misbehavior. Coordinating Marketing and Sales in B2B Organizations Authors:Frank V. Cespedes Publication:In Business to Business Marketing Handbook. Edward Elgar Publishing Company, forthcoming... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a View Details
Keywords: Martha Lagace
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
argue that inertial forces generally constrict how TMTs perceive innovations but that frame flexibility can overcome these constraints, increasing the likelihood of adoption and broadening the organization's innovation practices. We advance a theoretical View Details
Keywords: Dina Gerdeman
- 03 Feb 2015
- First Look
First Look: February 3
in 2008. As the industry shifted from agency to online sales, GEICO's direct selling model positioned it strongly for growth. Progressive's direct sales mix had increased from 36% of total View Details
Keywords: Sean Silverthorne
- 08 Jan 2008
- First Look
First Look: January 8, 2008
suffering incurred by the affected population. We use a political economy model of disaster prevention, supported by case studies and preliminary empirics to explain why some governments prepare well for disasters and others do not. We... View Details
Keywords: Martha Lagace
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
The New Science of Retailing: How Analytics Are Transforming the Supply Chain and Improving Performance (Harvard Business Press). As a practical guide, The New Science of Retailing helps retailers mine their sales data to identify and... View Details
- 08 Jul 2014
- First Look
First Look: July 8
same approach they do! Based on extensive research and interviews, Own Your Future shows how to apply the simple model they use-Act. Learn. Build. Repeat-to reinvent the way you maneuver in an unpredictable job market. Here's how it... View Details
Keywords: Carmen Nobel
- 16 Sep 2014
- First Look
First Look: September 16
emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application for 3D printing for consumers, despite a... View Details
Keywords: Sean Silverthorne
- 03 Nov 2015
- First Look
November 3, 2015
November 2015 Quarterly Journal of Economics Behavioral Hazard in Health Insurance By: Baicker, Katherine, Sendhil Mullainathan, and Joshua Schwartzstein Abstract—A fundamental implication of standard moral hazard models is overuse of... View Details
Keywords: Sean Silverthorne
- 28 Apr 2009
- First Look
First Look: April 28, 2009
the situation where waste becomes a source of profit, our research shows that it is almost never optimal to maintain the same operating regime as under the old paradigm where waste was a cost burden and merely convert the existing waste into by-product. Our View Details
Keywords: Martha Lagace
- 03 Mar 2008
- First Look
First Look: March 4, 2008
Vayanos Abstract We examine empirically how the maturity structure of government debt affects bond yields and excess returns. Our analysis is based on a theoretical model of preferred habitat in which clienteles with strong preferences... View Details
Keywords: Martha Lagace
- 06 Nov 2012
- First Look
First Look: November 6
is related to higher UK CEO pay; however, the effect is similar when UK firms have a listing in any foreign country implying a foreign listing effect not unique to the U.S. Product market relationships measured by the extent of sales in... View Details
Keywords: Sean Silverthorne
- 13 Mar 2018
- First Look
March 13, 2018
especially those with widely diversified product portfolios, are a dominant and critical enterprise model in emerging and developing economies and have lately attracted much attention in academic circles and business presses,... View Details
Keywords: Sean Silverthorne
- 11 Jan 2000
- Research & Ideas
Calling All Managers: How to Build a Better Call Center
they go beyond earlier research to look at the broad context of call center service delivery. "Although much literature has recently been written about various ways to steer customer interactions to sale opportunities," write... View Details
- 05 Sep 2012
- First Look
First Look: September 5
Diversity, Equal Sacrifice and Optimal Taxation Author:Matthew Weinzierl Abstract The workhorse model of optimal taxation strongly recommends tagging, but its use in policy is limited. I argue that this puzzle is a symptom of a more... View Details
Keywords: Sean Silverthorne