Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (813) Arrow Down
Filter Results: (813) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (1,074)
    • People  (1)
    • News  (141)
    • Research  (813)
    • Events  (7)
    • Multimedia  (4)
  • Faculty Publications  (216)

Show Results For

  • All HBS Web  (1,074)
    • People  (1)
    • News  (141)
    • Research  (813)
    • Events  (7)
    • Multimedia  (4)
  • Faculty Publications  (216)
← Page 26 of 813 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 09 Mar 2010
  • First Look

First Look: March 9

effective December 31, 1999. The true story of the Canal upends the more conventional tale of U.S. triumphalism and its shepherding of one of the largest infrastructure works ever built. First, the Canal produced great economic dividends... View Details
Keywords: Martha Lagace
  • 23 Mar 2020
  • Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

Galasso wanted to see if the sustained media attention would have a positive effect on pushing safety-related innovation in diagnostic devices using radiation. To judge that, they examined new patent applications filed after the news of... View Details
Keywords: by Michael Blanding; Health; Medical Devices & Supplies
  • 14 May 2020
  • Research & Ideas

What Leaders Can Do to Fight the COVID Fog

deftly: “How to most effectively communicate with all employees remotely and show empathy, while running around with [my] hair on fire trying to save the current business while at the same time trying to shape the future of the company in... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 31 Oct 2004
  • Research & Ideas

The New CEO’s Wrong Message

style, such processes enable the CEO to make effective decisions consistent with where he wants the company to go. One of our new CEOs learned this the hard way. Soon after he became CEO, he was asked to approve a marketing campaign for... View Details
Keywords: by Michael E. Porter, Jay W. Lorsch & Nitin Nohria
  • 28 Oct 2014
  • First Look

First Look: October 28

provides students with the means to navigate their way through the decisions they will face and formulate an effective business strategy. This is a much-needed guide to the common strategic issues that arise when firms compete... View Details
Keywords: Carmen Nobel
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

The diary findings also showed a positive carry-over effect in creativity and productivity, one day and even two days after a worker reported being in a good mood. So what can managers and entrepreneurs do to promote a healthy, positive... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

companies offer a direct stake in the company's performance through stock, a share in profits, or both. Companies with employee stock ownership plans report significantly higher sales growth and higher revenue per employee than do... View Details
Keywords: Sean Silverthorne
  • 28 May 2012
  • Research & Ideas

A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy

problem is that companies do CSR in fits and starts," Rangan says. "Programs are fragmented, and so they're not that effective in helping the community or the company." And then the CEO wakes up one day and realizes that "we're doing $50... View Details
Keywords: by Dina Gerdeman
  • 18 Aug 2011
  • Lessons from the Classroom

Business Plan Contest: 15 Years of Building Better Entrepreneurs

risk because I was still a student," he says. Initially, EyeView's model was devoted to helping businesses create and post online video content. About a year later, the company shifted its focus to creating customized videos that target customers at different points in... View Details
Keywords: by Julia Hanna; Education
  • 27 Jun 2007
  • Lessons from the Classroom

Learning to Make the Move to CEO

means to live in an era of globalization in a way that is far from abstract or academic." Needless to say, there are also many moments of revelation in the classroom. In a case discussion on Mary Kay cosmetics and the company's strategic use of pink Cadillacs as a... View Details
Keywords: by Julia Hanna; Education
  • 21 Nov 2005
  • Research & Ideas

The Geography of Corporate Giving

considerably more to the community and were much more involved in civic leadership at the local level than non-locally headquartered companies. So, while companies may be globalizing in terms of sales and operations, their social spending... View Details
Keywords: by Sean Silverthorne
  • 06 Nov 2000
  • Research & Ideas

The Determinants of Corporate Venture Capital Success

emphasis toward xerography characterized the Haloid Company in the 1950s. In 1961, in recognition of the spectacular growth of sales engendered by the first plain-paper copier, the firm was renamed the Xerox Corporation. In response to... View Details
Keywords: by Paul Gompers & Josh Lerner
  • 16 Aug 2010
  • Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

that managers deliver ROI from their marketing investments; therefore, quantifying the effects of marketing decisions is imperative. At the same time, customer relationship management (CRM) software and emerging Web 2.0 applications are... View Details
Keywords: by Sarah Jane Gilbert
  • 21 Jan 2013
  • Research & Ideas

Altruistic Capital: Harnessing Your Employees’ Intrinsic Goodwill

thermometer, like those often used in fundraising campaigns, to hang in her salon. Each condom sale garnered a star stamped on the thermometer, providing a visual measure of the stylist's contribution to AIDS prevention in her community.... View Details
Keywords: by Carmen Nobel
  • 27 Mar 2012
  • First Look

First Look: March 27

Publication:Quarterly Journal of Economics (forthcoming) Abstract We argue that social capital as proxied by trust increases aggregate productivity by affecting the organization of firms. To do this we collect new data on the decentralization of investment, hiring,... View Details
Keywords: Carmen Nobel
  • 07 Aug 2000
  • Research & Ideas

The Business of Biotech

cells in cancer patients) generated more than $2 billion in sales last year. Millennium Pharmaceuticals: Alan Crane (photo: Shelly R. Harrison) As the ability to analyze a patient's genetic material is developed, however, many believe... View Details
Keywords: by Julia Hanna; Biotechnology; Health; Technology
  • October 2009 (Revised March 2012)
  • Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
Citation
Educators
Purchase
Related
Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

clear-cut. “A problem with megatrend predictions is that, even if they turn out to be generally accurate, they’re not managerially useful.” In the first month of social distancing in the United States, online sales at Walmart and Target... View Details
Keywords: by Frank V. Cespedes
  • 27 Aug 2013
  • First Look

First Look: August 27

fraction of their wealth increases annuitization relative to a situation where annuitization is an "all or nothing" decision. Very few respondents choose declining real payout streams over flat or increasing real payout streams of equivalent expected present... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Cannibalizing Direct Sales? Working Paper: Adding Bricks to Clicks—The Effects of Store Openings on Sales through Direct ChannelsConsider a retailer who operates both brick-and-mortar stores and direct... View Details
  • ←
  • 26
  • 27
  • …
  • 40
  • 41
  • →

Are you looking for?

→Search All HBS Web
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.