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      • February 2014 (Revised January 2024)
      • Case

      Go Mobile: Aligning District Managers and Store Teams

      By: Tatiana Sandino
      Indian cell phone retailer Go Mobile had implemented high-powered incentives to motivate its store employees to behave as owners and provide exceptional service. As the company scaled up, it faced multiple challenges in building a layer of district managers that were... View Details
      Keywords: Employee Relationship Management; Mobile and Wireless Technology; Growth Management; Organizational Design; Salesforce Management; Motivation and Incentives; Management Practices and Processes; Telecommunications Industry; India
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      Sandino, Tatiana. "Go Mobile: Aligning District Managers and Store Teams." Harvard Business School Case 114-034, February 2014. (Revised January 2024.)
      • January 2014 (Revised November 2021)
      • Case

      Filene's Basement: Inside a Fired Customer's Relationship

      By: Jill Avery and Susan Fournier
      How, in a business climate in which building relationships with customers has dominated both managerial thought and marketing budgets, could Filene's Basement have fired a loyal customer, one who was formally and informally recognized as a best customer? This case... View Details
      Keywords: CRM; Retailing; Marketing; Consumer Behavior; Customer Relationship Management; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Retail Industry; United States
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      Avery, Jill, and Susan Fournier. "Filene's Basement: Inside a Fired Customer's Relationship." Harvard Business School Case 314-076, January 2014. (Revised November 2021.)
      • January 2014 (Revised January 2014)
      • Case

      Showdown at Cracker Barrel

      By: Suraj Srinivasan and Tim Gray
      In the fall of 2011, activist investor, Sardar Biglari, has acquired nearly 10% ownership in the Cracker Barrel restaurant chain. He believes that the board and senior management have failed and the company has underperformed relative to its peers. When he is denied a... View Details
      Keywords: Boards; Activist Investors; Proxy Battles; Shareholder Activism; Peer Firm; Ratio Analysis; Financial Accounting; Financial Analysis; Board Of Directors; Boards Of Directors; Financial Intermediaries; Financial Analysts; CEO Turnover; New CEO; Peer Groups; Hedge Fund; Hedge Funds; Proxy Contest; Proxy Fight; Proxy Advisor; Proxy Battle; Financial Statement Analysis; Financial Strategy; Corporate Governance; Corporate Disclosure; Governing and Advisory Boards; Competition; Valuation; Business Strategy; Value Creation; Business and Shareholder Relations; Financial Reporting; Financial Statements; Retail Industry; Retail Industry; United States
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      Srinivasan, Suraj, and Tim Gray. "Showdown at Cracker Barrel." Harvard Business School Case 114-026, January 2014. (Revised January 2014.)
      • January 2014
      • Supplement

      J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old

      By: Elie Ofek, Jill Avery and Jose B. Alvarez
      In his August 2012 earnings call, CEO Ron Johnson urged investors to be patient and stay the course with the revised JC Penney marketing strategy despite mounting negative financial indicators. The heart of the strategy was the "Fair and Square" approach to pricing.... View Details
      Keywords: Decisions; Marketing Strategy; Retail Industry
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      Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (B): Out with the New, In with the Old." Harvard Business School Supplement 514-085, January 2014.
      • January 2014
      • Supplement

      J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future

      By: Elie Ofek, Jill Avery and Jose B. Alvarez
      Rehired in April 2013, Myron E. "Mike" Ullman III was brought back to stabilize the retailer's business. Under Ron Johnson's "Fair and Square" program, sales had declined rapidly and quarterly losses and expensive capital investments had put severe pressure on cash... View Details
      Keywords: Decisions; Marketing Strategy; Retail Industry
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      Ofek, Elie, Jill Avery, and Jose B. Alvarez. "J.C. Penney's 'Fair and Square' Strategy (C): Back to the Future." Harvard Business School Supplement 514-073, January 2014.
      • December 2013
      • Case

      Clique Pens: The Writing Implements Division of U.S. Home

      By: Frank V. Cespedes and James Kindley
      The Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a... View Details
      Keywords: Production; Marketing Strategy; Distribution Channels; Compensation and Benefits; Sales; Manufacturing Industry; Manufacturing Industry
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      Cespedes, Frank V., and James Kindley. "Clique Pens: The Writing Implements Division of U.S. Home." Harvard Business School Brief Case 914-525, December 2013.
      • November 2013
      • Case

      Martin Blair

      By: Howard H. Stevenson and Michael J. Roberts
      Martin Blair is a first-time entrepreneur who draws on his experience in the food service industry to develop two different restaurant concepts almost simultaneously. In relating his experiences, he reveals several important concerns of the thoughtful entrepreneur,... View Details
      Keywords: Market Entry and Exit; Franchise Ownership; Growth and Development Strategy; Retail Industry; Retail Industry
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      Stevenson, Howard H., and Michael J. Roberts. "Martin Blair." Harvard Business School Brief Case 914-521, November 2013.
      • November 2013
      • Teaching Note

      Barnes & Noble: Managing the E-Book Revolution

      By: Alan MacCormack, Brian Kimball Dunn and Chris F. Kemerer
      In 2012, Barnes & Noble found itself in a difficult position. While the company had weathered the advent of online retailing relatively well, the arrival of electronic books (e-books) threatened the company's viability. Primary competitor Borders had already fallen by... View Details
      Keywords: Technological Innovation; Internet and the Web; Adaptation; Books; Retail Industry
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      MacCormack, Alan, Brian Kimball Dunn, and Chris F. Kemerer. "Barnes & Noble: Managing the E-Book Revolution." Harvard Business School Teaching Note 614-040, November 2013.
      • November 2013
      • Article

      Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping

      By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella
      Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details
      Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States
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      Avery, Jill, Thomas Steenburgh, John A. Deighton, and Mary Caravella. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping." GfK Marketing Intelligence Review 5, no. 2 (November 2013).
      • October 2013 (Revised January 2016)
      • Case

      J.C. Penney's 'Fair and Square' Strategy (Abridged)

      By: Elie Ofek and Jill Avery
      As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
      Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
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      Ofek, Elie, and Jill Avery. "J.C. Penney's 'Fair and Square' Strategy (Abridged)." Harvard Business School Case 514-063, October 2013. (Revised January 2016.)
      • October 2013
      • Case

      Pearle Vision: Clearly Different?

      By: Rajiv Lal and Natalie Kindred
      Ohio-based optical retailer Pearle Vision, part of the vertically integrated Italian eyewear group Luxottica, sold glasses and offered in-store eye exams. Once the largest U.S. optical retailer, Pearle Vision, with 266 corporate stores and 356 franchised stores in... View Details
      Keywords: Eye Care; Competitive Advantage; Market Participation; Retail Industry; Retail Industry; United States
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      Lal, Rajiv, and Natalie Kindred. "Pearle Vision: Clearly Different?" Harvard Business School Case 514-015, October 2013.
      • October 2013 (Revised October 2017)
      • Case

      Bridges Ventures

      By: V. Kasturi Rangan and Sarah Appleby
      Bridges Ventures, a UK-based impact investor with double-digit returns on its investments, is reflecting on its social impact and pondering its future course. View Details
      Keywords: Impact Investing; United Kingdom; Financial And Social Return; Social Enterprise; Investment Portfolio; Transportation Industry; Transportation Industry; Transportation Industry; United Kingdom
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      Rangan, V. Kasturi, and Sarah Appleby. "Bridges Ventures." Harvard Business School Case 514-001, October 2013. (Revised October 2017.)
      • October 2013 (Revised July 2024)
      • Teaching Note

      Amazon in 2024

      By: Sunil Gupta
      Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
      Keywords: Internet and the Web; Marketing Strategy; Competitive Advantage; Business Model; Competitive Strategy; Growth and Development Strategy; Retail Industry
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      Gupta, Sunil. "Amazon in 2024." Harvard Business School Teaching Note 514-056, October 2013. (Revised July 2024.)
      • October 2013 (Revised January 2017)
      • Case

      Walmart around the World

      By: Juan Alcácer, Abhishek Agrawal and Harshit Vaish
      After reaching the limits of its successful expansion in the United States in the early 1990s, Walmart sought growth opportunities in markets abroad. This case describes Walmart's attempts to replicate its successful U.S. business model in Mexico, Canada, Brazil,... View Details
      Keywords: Multinational Firms and Management; Success; Globalized Markets and Industries; Expansion; Market Entry and Exit; Failure; Retail Industry; Germany; China; Argentina; South Korea; Canada; Japan; Brazil; Africa; United Kingdom; United States; Mexico
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      Alcácer, Juan, Abhishek Agrawal, and Harshit Vaish. "Walmart around the World." Harvard Business School Case 714-431, October 2013. (Revised January 2017.)
      • September 2013 (Revised August 2015)
      • Background Note

      Leadership and Teaming

      By: Ethan Bernstein
      Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details
      Keywords: Teams; Teaming; Leadership And Managing People; Leadership; Team Effectiveness; Team Performance; Team Design; Team Leadership; Teamwork; Team Process; Team Function; Team Launch; 60/30/10 Rule; Team Boundary; Distribution Of Leadership Authority; Self-Managed Teams; Virtual Teams; Unbounded Teams; Acts Of Leadership; Execution Teams; Decision Making Teams; Creativity Teams; Team Size; Task Design; Team Timeline; Team Roles; Team Representation; Diversity; Team Familiarity; Collective Intelligence; Team Stages Of Development; Team Coaching; Performance Pressure; X-Teams; Team Focus; Interaction; Management Teams; Managerial Roles; Management Systems; Management Style; Management Skills; Management Practices and Processes; Organizational Design; Organizational Structure; Performance Effectiveness; Performance Efficiency; Performance Productivity; Groups and Teams; Networks; Social Psychology; Behavior; Conflict and Resolution; Creativity; Social and Collaborative Networks; Satisfaction; Prejudice and Bias; Power and Influence; Personal Characteristics; Familiarity; Cognition and Thinking; Attitudes; Projects; Organizational Culture; Organizational Change and Adaptation; Leadership Development; Leadership Style; Leading Change; Knowledge Use and Leverage; Knowledge Sharing; Collaborative Innovation and Invention; Innovation and Management; Innovation Leadership; Design; Interpersonal Communication; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Accommodations Industry; Asia; North and Central America; South America; Atlantic Ocean; Central Asia; Europe; Latin America; Middle East; Oceania; West Indies
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      Bernstein, Ethan. "Leadership and Teaming." Harvard Business School Background Note 414-033, September 2013. (Revised August 2015.)
      • September 2013
      • Teaching Note

      Trader Joe's

      By: David L. Ager and Michael A. Roberto
      Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer... View Details
      Keywords: Comparative Advantage; Core Competencies; Growth Strategy; Strategic Positioning; Industry Analysis; Competitive Strategy; Competitive Advantage; Organizational Culture; Growth and Development Strategy; Retail Industry; Retail Industry; United States
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      Ager, David L., and Michael A. Roberto. "Trader Joe's." Harvard Business School Teaching Note 714-420, September 2013.
      • September 2013 (Revised April 2014)
      • Case

      Trader Joe's

      By: David L. Ager and Michael A. Roberto
      Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer... View Details
      Keywords: Core Competencies; Growth Strategy; Strategic Positioning; Industry Analysis; Competitive Strategy; Competitive Advantage; Organizational Culture; Growth and Development Strategy; Retail Industry; Retail Industry; United States
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      Ager, David L., and Michael A. Roberto. "Trader Joe's." Harvard Business School Case 714-419, September 2013. (Revised April 2014.)
      • September 2013 (Revised June 2014)
      • Supplement

      Rana Plaza: Workplace Safety in Bangladesh (B)

      By: John A. Quelch and Margaret L. Rodriguez
      In the aftermath of the Rana Plaza building collapse, a group of international retailers and labor unions partnered to create a proposal for more stringent inspections and enforcement of safety standards in Bangladesh garment factories. The proposal was met by... View Details
      Keywords: Retail Trade; Corporate Social Responsibility; Apparel; Bangladesh; Worker Safety; Government And Business; International Business; Apparel and Accessories Industry; Bangladesh
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      Quelch, John A., and Margaret L. Rodriguez. "Rana Plaza: Workplace Safety in Bangladesh (B)." Harvard Business School Supplement 514-035, September 2013. (Revised June 2014.)
      • August 2013 (Revised July 2024)
      • Case

      Amazon in 2024

      By: Sunil Gupta and Margaret L. Rodriguez
      Amazon launched its website in July 1995 to sell books online and by 2020 it has grown to become a digital giant with over $280 billion in annual sales. A large part of its growth came from expanding into a variety of businesses that some see as unrelated. Has it... View Details
      Keywords: Platforms; Complements; Showrooming; Ecosystem; Growth Strategy; Competitive Advantage; Network Effects; Internet and the Web; Business Model; Competitive Strategy; Growth and Development Strategy; Digital Platforms; Retail Industry; Retail Industry
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      Gupta, Sunil, and Margaret L. Rodriguez. "Amazon in 2024." Harvard Business School Case 514-025, August 2013. (Revised July 2024.)
      • August 2013 (Revised July 2014)
      • Case

      Coffee Wars in India: Café Coffee Day Takes On the Global Brands

      By: David B. Yoffie and Tanya Bijlani
      Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the... View Details
      Keywords: Strategy; Competitors; Competition; Market Entry and Exit; Retail Industry; India
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      Yoffie, David B., and Tanya Bijlani. "Coffee Wars in India: Café Coffee Day Takes On the Global Brands." Harvard Business School Case 714-409, August 2013. (Revised July 2014.)
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