Reputation - Publications - Faculty & Research

10 Apr 2014
Research & Ideas

John Kotter’s Plan to Accelerate Your Business

years, the company reported it had hastened the creation of partnerships by 55 percent, grew sales by 44 percent, boosted operating income by 300 percent, increased market cap 155 percent to over $10 billion, and enhanced its reputation... View Details

Keywords: by Kim Girard

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

"The feeling that nobody's listening or responding is very frustrating," Avery says. "If social media managers can cut down a company's response time, then they can improve a brand's reputation by quickly turning negative... View Details

Keywords: by Carmen Nobel; Advertising

February 2023
Case

Ransomware Attack at Springhill Medical Center

By: Suraj Srinivasan and Li-Kuan (Jason) Ni

In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical... View Details

Citation

Educators

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18 Nov 2002
Research & Ideas

Where Morals and Profits Meet: The Corporate Value Shift

for preventing misconduct with its incident legal, financial, and reputational risks. Ethics gets their attention because they want to avoid the high-profile missteps and billion-dollar losses experienced by a Salomon Brothers,... View Details

Keywords: by Carla Tishler

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

extent to influence how policies were interpreted, in part because of the respect in which the company was held. The corporate reputation for integrity and competence was a major competitive advantage in this respect. A part of the reason... View Details

Keywords: by Geoffrey Jones; Consumer Products

01 Oct 1999
News

Banking on Success

was almost unheard of back then), worked one summer during college programming both second- and third-generation languages, and took several computer courses at MIT. I haven't been involved to that extent in a long, long time, but this background makes me very... View Details

Keywords: Deborah E. Blagg

Web

In the News - Creating Emerging Markets

that has researched the evolution of companies and organizations in Africa, Asia and Latin America. Working Knowledge Reputation is Vital to Survival in Turbulent Markets Reputation and resilience are key... View Details

28 May 2019
Research & Ideas

Investor Lawsuits Against Auditors Are Falling, and That's Bad News for Capital Markets

reputation. Investors trust that they will provide effective monitoring, and auditors exist because of that trust. But the audit firms are large organizations and the work is complex. Mistakes happen and cause us to lose that trust. The complement to View Details

Keywords: by Martha Lagace; Financial Services; Accounting

Research Summary

The Institutional Foundations of Lending: Indirect Regulation and State-Building

The Institutional Foundations of Lending: Indirect Regulation and State-Building makes two main theoretical contributions to the scholarship on credit markets and institutional development. First, the book demonstrates that opportunistic lenders can take... View Details

08 May 2023
Research & Ideas

How Trump’s Anti-Immigrant Rhetoric Crushed Crowdfunding for Minority Entrepreneurs

whites, according to Federal Reserve data, potentially driving some to alternative sources of capital, like Kickstarter and other crowdfunding sites. The pullback in support noted in Kerr’s research is national in scope, taking place in cities like Seattle and New... View Details

Keywords: by Scott Van Voorhis

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

society. Why should executives consider these issues as part of their strategy discussions? Oberholzer-Gee: Unless you've been hiding in a faraway castle, you know that business doesn't have the best reputation today. About half the... View Details

Keywords: by Danielle Kost

March 2023
Case

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in... View Details

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22 Aug 2022
Research & Ideas

Can Amazon Remake Health Care?

lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily attract more customers. But it... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Health

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

credits that are delivering on their expected GHG reductions and help reduce reputational risk. What are Harvard and HBS doing on Climate & Sustainability? Harvard’s Sustainability Action Plan focuses on climate, health, and equity.... View Details

07 Apr 2015
News

Warrior Spirit

train in the sport that had taught him the rewards of continuous physical, mental, and emotional self-improvement? Most of the gyms he toured were “dark and dingy, behind a noodle shop in Chinatown,” mirroring martial arts’ marginalized View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

01 Jan 2004
News

D. Ronald Daniel, MBA 1954

importance of teamwork and communications skills." ADVICE TO CURRENT STUDENTS "No matter what job you take when you graduate, your first months and first couple of years will mark you. You'll be creating a reputation for yourself. If you... View Details

Web

McCollum Center | About

where he served as chairman from 1947 to 1972. Leonard McCollum (1902-1993) gained a reputation as a skilled oil industry leader during his early career with Standard Oil. He joined Continental Oil when it was a medium-sized company with... View Details

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

research studies by Harvard Business School faculty explore this brave new world of "oversharing" — asking what it means to organizations and to reputation when we decide to buck the trend and keep personal information, well,... View Details

Keywords: by Michael Blanding

Web

John H. McArthur | About

complex stakeholders. By the time he became dean, McArthur had a reputation as a skilled negotiator with a talent for resolving thorny conflict, and a tough-minded but rational decision maker who worked with others in considerate and... View Details

04 Jul 2005
What Do You Think?

How Can Business Schools Be Made More Relevant?

substantial costs to faculty and institutions alike in fostering any changes as basic as these. Costs include large investments of time and money as well as risk of personal and institutional reputation (at least in the... View Details

Keywords: by James Heskett

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