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  • June 23, 2021
  • Article

Research: When A/B Testing Doesn't Tell You the Whole Story

By: Eva Ascarza
When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details
Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research
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  • Article

Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption

By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry
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  • 13 Apr 2012
  • HBS Seminar

Drazen Prelec, Professor of Management Science and Economics at MIT Sloan School of Management

  • 2023
  • Working Paper

The Buy-In Effect: When Increasing Initial Effort Motivates Behavioral Follow-Through

By: Holly Dykstra, Shibeal O'Flaherty and A.V. Whillans
Behavioral interventions often focus on reducing friction to encourage behavior change. In contrast, we provide evidence that adding friction can promote long-term behavior change when behaviors involve repeated costly efforts over longer time horizons. In... View Details
Keywords: Friction; Behavior; Environmental Sustainability; Transportation; Outcome or Result
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  • Research Summary

The Psychology of Conversation

By: Alison Wood Brooks

Conversation is a profound part of the human experience. To share our ideas, thoughts, and feelings with each other, we converse face to face and remotely—via phone, email, text message, online comment boards, and in contracts. Conversations form the bedrock of our... View Details

  • August 2017 (Revised August 2018)
  • Case

The Oakland Athletics: Strategy & Metrics for a Budget

By: Srikant M. Datar and Caitlin N. Bowler
This case considers Oakland Athletics General Manager Billy Beane’s data driven and, in baseball circles unconventional, approach to winning games over the duration of the long Major League Baseball season. Beane’s critical approach to crafting strategy within his... View Details
Keywords: Data Analysis; Metrics; Data Science; Analytics and Data Science; Analysis; Measurement and Metrics; Competitive Strategy; Organizational Culture; Sports Industry
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  • 06 Mar 2013
  • Research & Ideas

HBS Cases: Women MBAs at Harvard Business School

School: 1962-2012," the case delves into the experiences of alumnae and alumni over the past 50 years, both inside and outside the classroom, as Dean Nitin Nohria considers what HBS might be like 10 years from now, when his young... View Details
Keywords: by Carmen Nobel; Education
  • Research Summary

Overview

By: Ashley V. Whillans
Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details
  • 15 Sep 2015
  • First Look

September 15, 2015

decision support tool for Rue La La's daily use. We conduct a field experiment and find that sales do not decrease due to implementing tool recommended price increases for medium and high price point... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

social issues unrelated to their core business, ranging from environmental issues to LGBT rights and race relations. In the first study of this phenomenon, we implement two field experiments to provide... View Details
Keywords: Dina Gerdeman

    Michael Beer

    MICHAEL BEER

    Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

    • 21 Jul 2015
    • First Look

    First Look: July 21, 2015

    Watchmaking By: Raffaelli, Ryan Abstract—In this qualitative study, I examine the factors that influence the re-emergence of market demand for a legacy technology in a mature institutional field. I extend previous work related to field... View Details
    Keywords: Sean Silverthorne
    • 15 Mar 2019
    • Blog Post

    PART 3: Military Transition and the JD/MBA - Getting on the JD/MBA Path

    while you are in school, or via study abroad). There are multiple ways to think about them: using a series of opportunities to build your skills and experience towards pivoting into a full-time job that is difficult to get, taking... View Details
    • 2024
    • Working Paper

    Don’t Expect Juniors to Teach Senior Professionals to Use Generative AI: Emerging Technology Risks and Novice AI Risk Mitigation Tactics

    By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Fabrizio Dell'Acqua, Edward McFowland III, François Candelon and Karim R. Lakhani
    The literature on communities of practice demonstrates that a proven way for senior professionals to upskill themselves in the use of new technologies that undermine existing expertise is to learn from junior professionals. It notes that juniors may be better able... View Details
    Keywords: Rank and Position; Competency and Skills; Technology Adoption; Experience and Expertise
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    • 2023
    • Chapter

    Malleability Interventions in Intergroup Relations

    By: Smadar Cohen-Chen, Amit Goldenberg, James J. Gross and Eran Halperin
    One important characteristic of intergroup relations and conflicts is the fact that toxic or violent intergroup relations are often associated with fixed and stable perceptions of various entities, including the ingroup (stable and positive), the outgroup (stable and... View Details
    Keywords: Conflict and Resolution; Groups and Teams; Attitudes
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    • 2022
    • Working Paper

    Politics at Work

    By: Emanuele Colonnelli, Valdemar Pinho Neto and Edoardo Teso
    We study how individual political views shape firm behavior and labor market outcomes. Using new micro-data on the political affiliation of business owners and private-sector workers in Brazil over the 2002–2019 period, we first document the presence of political... View Details
    Keywords: Private Sector; Employees; Prejudice and Bias; Brazil
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    • July–September 2012
    • Article

    The (Un)Hidden Turmoil of Language in Global Collaboration

    By: Tsedal Neeley, Pamela J. Hinds and Catherine D. Cramton
    Companies are increasingly relying on a lingua franca, or common language (usually English), to facilitate cross-border collaboration. Despite the numerous benefits of a lingua franca, our research reveals myriad challenges that disrupt collaboration and contribute to... View Details
    Keywords: Strategy; Loss; Spoken Communication; Performance Productivity; Research; Global Range; Problems and Challenges; Diversity; Cross-Cultural and Cross-Border Issues
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    • 2024
    • Working Paper

    The Wade Test: Generative AI and CEO Communication

    By: Prithwiraj Choudhury, Bart S. Vanneste and Amirhossein Zohrehvand
    Can generative artificial intelligence (AI) transform the role of the CEO by effectively automating CEO communication? This study investigates whether AI can mimic a human CEO and whether employees’ perception of the communication’s source matter. In a field... View Details
    Keywords: Business or Company Management; AI and Machine Learning; Perception; Communication
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    • December 2019
    • Article

    It Helps to Ask: The Cumulative Benefits of Asking Follow-up Questions

    By: Michael Yeomans, Alison Wood Brooks, Karen Huang, Julia A. Minson and Francesca Gino
    In a recent article published in Journal of Personality and Social Psychology (JPSP; Huang, Yeomans, Brooks, Minson, & Gino, 2017), we reported the results of 2 experiments involving “getting acquainted” conversations among strangers and an observational field... View Details
    Keywords: Question-asking; Conversation; Communication; Relationships; Interpersonal Communication
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    • Web

    PhD Programs - Doctoral

    PhD Programs The start of your PhD program launches your journey to a career in business academia. Students in our PhD programs are encouraged from day one to think of this experience as their first job in business academia—a training... View Details