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- February 2011 (Revised April 2012)
- Case
PepsiCo Peru Foods: More than Small Potatoes
The regional head of supply chain for PepsiCo South America Foods and his team had worked for 10 years to realize their dream of creating an agricultural research center in Peru that could provide more productive and healthier varieties of potatoes for the Frito-Lay... View Details
- January 2011
- Case
Exit Strategy (A)
By: Clayton S. Rose and Justine Kelly Lelchuk
Jeff Brown wondered whether now was the right time to call his boss, and friend, Bernard Tubiana. Brown was a rising star at Deloitte Consulting and three weeks into an important project for Aflac. He was about to receive an offer from Aflac's major competitor,... View Details
- January 2011
- Case
Clean Edge Razor: Splitting Hairs in Product Positioning
By: John A. Quelch and Heather Beckham
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details
- January 2011
- Teaching Note
Clean Edge Razor: Splitting Hairs in Product Positioning (Brief Case)
By: John A. Quelch and Heather Beckham
Teaching Note for 4249 View Details
- January 2011
- Case
Masdar and Tianjin: Eco-Cities
By: John D. Macomber
Compares Masdar City and Tianjin Eco-City, two high profile "sustainable cities." Each showcases technological and financial innovation. Is it real? Is it replicable and defensible? The case is intended to introduce main concepts and tradeoffs with respect to rapid... View Details
- 2011
- Article
'Deprival Value' vs. 'Fair Value' Measurement for Contract Liabilities: How to Resolve the 'Revenue Recognition' Conundrum
By: Joanne Horton, Richard H. Macve and George Serafeim
Revenue recognition and measurement principles can conflict with liability recognition and measurement principles. We explore here under different market conditions when the two measurement approaches coincide and when they conflict. We show that where entities expect... View Details
- December 2010
- Compilation
VCPE Strategy Vignettes I
By: Josh Lerner, G. Felda Hardymon, Matthew Rhodes-Kropf, Ann Leamon and Lisa Strope
These three vignettes present various issues around the strategy and management of venture capital and private equity firms. In one, the general partners must decide whether to invest in an intriguing opportunity that lies outside the firm's carefully developed... View Details
- December 2010 (Revised June 2011)
- Case
Back to the Future: Redeveloping Unilever House
By: A. Eugene Kohn, Arthur I Segel and Andrew Pierson Terris
Steve Williams, General Counsel of Unilever PIc, has two key decisions to make prior to commencing construction on the redevelopment of Unilever House - the company's London corporate headquarters. The purpose of the redevelopment is to reinvigorate the corporate... View Details
- 2010
- Working Paper
Sustainable Cities: Oxymoron or the Shape of the Future?
By: Annissa Alusi, Robert G. Eccles, Amy C. Edmondson and Tiona Zuzul
Two trends are likely to define the 21st century: threats to the sustainability of the natural environment and dramatic increases in urbanization. This paper reviews the goals, business models, and partnerships involved in eight early "ecocity" projects to begin to... View Details
- November 2010 (Revised January 2011)
- Case
Computerized Provider Order Entry at Emory Healthcare
By: Richard G. Hamermesh, F. Warren McFarlan, Mark Keil, Andrew Katz, Michael Morgan and David LaBorde
The Computerized Provider Order Entry at Emory Healthcare case presents one hospital system's efforts to implement computerized provider order entry (CPOE) across all of its hospitals and the challenges they faced in doing so. Issues such as standardization of care,... View Details
- November 2010 (Revised August 2012)
- Case
The Indego Africa Project
By: Kathleen L. McGinn and Rachel Gordon
Two young attorneys found and begin to build the Indego Africa Project, an NGO partnering with women's cooperatives in Rwanda. Indego connects the cooperatives to the international retail market for handmade artisan products, helps the cooperatives build their business... View Details
- November 2010 (Revised February 2013)
- Case
Energy Security in Europe (A): Nord Stream
By: Rawi E. Abdelal and Sogomon Tarontsi
Russian and German energy firms initiated the Nord Stream natural gas pipeline project with strong political support from their home governments but encountered resistance from other states. Although the pipeline would connect Russia with Germany directly, the project... View Details
- November 2010 (Revised February 2013)
- Supplement
Energy Security in Europe (B): The Southern Corridor
By: Rawi E. Abdelal and Sogomon Tarontsi
Nabucco natural gas pipeline, initiated by a group of European energy companies, was intended to connect the broad gas-rich region of the Middle East and Central Asia to Europe for the first time, which would diversify supply sources. At the same time, an... View Details
- October 2010 (Revised July 2013)
- Case
AEP: Carbon Capture and Storage
By October 2010, American Electric Power, the largest coal-fired, electric utility in the United States, had been operating a carbon capture and sequestration pilot plant for one year. Using a proprietary, Alstom chilled ammonia technology, AEP was capturing and... View Details
- October 2010 (Revised June 2014)
- Case
Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard
By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
- September 2010
- Teaching Note
Integrated Project Delivery at Autodesk, Inc. Case Series (TN)
By: Amy C. Edmondson and Faaiza Rashid
Teaching Note for 610016, 610017, and 610018. View Details
- 2010
- Working Paper
Performance Tradeoffs in Team Knowledge Sourcing
By: Bradley R. Staats, Melissa Valentine and Amy C. Edmondson
This research examines how teams organize knowledge sourcing (obtaining access to others' knowledge or expertise) and investigates the performance trade-offs involved in two approaches to knowledge sourcing in teams. One approach a team can take is to specialize, such... View Details
- 2010
- Working Paper
Dynamically Integrating Knowledge in Teams: Transforming Resources into Performance
By: Heidi K. Gardner, Francesca Gino and Bradley R. Staats
In knowledge-based environments, teams must develop a systematic approach to integrating knowledge resources throughout the course of projects in order to perform effectively. Yet, many teams fail to do so. Drawing on the resource-based view of the firm, we examine how... View Details
- June 2010 (Revised December 2013)
- Case
Hang Lung Properties and the Chengdu Decision (A)
By: John D. Macomber, Michael Shih-Ta Chen and Keith Chi-Ho Wong
A residential real estate developer competes in a heated auction for a prime retail development site in the interior of China during the 2009 boom. Total project cost might be in excess of $1 billion U.S. for over 4,000,000 square feet of building. Hang Lung Properties... View Details