Product Strategy - Publications - Faculty & Research - Harvard Business School

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May 2021 (Revised November 2024)
Case

Colombia: An Economic Premium to Peace?

By: Richard Vietor

Colombia, once the fastest growing country in Latin America, continues to struggle with productivity. Both labor productivity and total factor productivity have been low for the past decade, despite economic growth of 4.7% annually. Many factors contribute, which... View Details

20 Mar 2017
Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

Many in business long believed that product innovation sprung from inside their own companies—that is, until economist Eric Arthur von Hippel came along in the late 1970s. Von Hippel proposed that users were as important, if not more... View Details

Keywords: by Dina Gerdeman

December 2013
Case

Yara International

By: Forest Reinhardt and James Weber

This case examines world fertilizer markets from the perspective of a large Norwegian producer. The global fertilizer industry is critical to food production and to food security, and hence is the object of numerous forms of government intervention. The case analyzes... View Details

Keywords: Globalization; Regulation; Strategy; Business-government Relations; International Trade; International Strategy; Agribusiness; Food; Growth and Development; Government and Politics

January 2018 (Revised October 2021)
Case

Château Margaux: Launching the Third Wine (Abridged)

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France

February 2015 (Revised May 2015)
Case

Boeing 787: Manufacturing a Dream

By: Rory McDonald and Suresh Kotha

This case traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft. View Details

Keywords: Innovation; Operations Strategy; Project Management; Coordination; Product Development; Operations; Production; Collaborative Innovation and Invention; Aerospace Industry; United States

January 2014
Case

Boeing 787 Manufacturing Footprint

This case looks at the outsourcing strategy for major subsystems of Boeing's 787 Dreamliner, and the risks and production consequences of letting go of core technology. It is intended to be used as a (B) case for 612-036 Boeing 737 Manufacturing Footprint: The Wichita... View Details

Keywords: Outsourcing; Outsourced Production; Boeing 787; Manufacturing Footprint; Systems Integration; Production; Supply Chain Management; Aerospace Industry; United States

December 2011
Case

Bergerac Systems: The Challenge of Backward Integration

By: David A. Garvin and Sunru Yong

Bergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal... View Details

Keywords: Financial Analysis; Manufacturing Strategy; Strategy; Production; Supply Chain Management; Vertical Integration; Performance Capacity; Financial Strategy; Medical Devices and Supplies Industry

Article

Competing through Manufacturing and the New Manufacturing Paradigm: Is Manufacturing Strategy Passe?

By: K. B. Clark

Keywords: Competition; Strategy; Production

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November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

03 Sep 2023
News

You’re More Productive in the Office, Say Elite CEOs. Data Seems to Back Them Up.

September 2015 (Revised March 2017)
Case

Château Margaux (Abridged)

By: Elie Ofek, Eric E. Vogt and Robert J. Dolan

Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details

Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing; Brands and Branding; Marketing Strategy; Distribution Channels; Product Launch; Agriculture and Agribusiness Industry; Food and Beverage Industry; France

August 2015
Case

Yabbly (A)

By: Shikhar Ghosh and Christopher Payton

In November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW... View Details

Keywords: Startup; Mobile; Online Product Reviews; Consumer Products; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; North America; United States; Washington (state, US); Seattle

June 2010 (Revised July 2011)
Case

Classic Knitwear and Guardian: A Perfect Fit?

By: John A. Quelch and Patricia Girardi

Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a... View Details

Keywords: Market Research; Forecasting; Consumer Marketing; New Product Marketing; Product Lines; Merchandising; Branding; Demand and Consumers; Partners and Partnerships; Marketing Strategy; Forecasting and Prediction; Product Marketing; Brands and Branding; Product Development; Manufacturing Industry; Apparel and Accessories Industry

May 2010
Teaching Note

Flare Fragrances Company, Inc.: Analyzing Growth Opportunities (Brief Case)

By: John A. Quelch and Lisa D. Donovan

Teaching note to case #4550 View Details

Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Mathematical Methods; Product Launch; Segmentation

November 1998
Article

Global Strategy and Its Impact on Local Operations: Lessons from Gillette Singapore

By: Rosabeth M. Kanter and Thomas D. Dretler

Keywords: Global Range; Strategy; Local Range; Operations; Learning; Production; Consumer Products Industry; Singapore

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Web

Improving the Local & Regional Business Environment - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases CSV Explained CSV Explained The Three Levels of CSV Adding a Social Dimension to Strategy Redefining Capitalism The... View Details

December 2011
Teaching Note

Bergerac Systems: The Challenge of Backward Integration (Brief Case)

By: David A. Garvin and Sunru Yong

Teaching Note for Product # 4381 View Details

Keywords: Financial Analysis; Manufacturing Strategy; Strategy; Production; Analysis; Supply Chain Management; Vertical Integration; Finance

1995
Article

Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development

By: Marco Iansiti

Keywords: Information Technology; Research and Development; Integration; Information; Science; Product

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March 2008
Article

When Growth Stalls

By: Matthew S. Olson, Derek C. M. van Bever and Seth Verry

This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. An abrupt and lasting drop in revenue growth is a crisis that can strike even the... View Details

Keywords: Growth Strategy; Revenues; Crisis Management; Revenue; Growth and Development Strategy

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November 2019 (Revised February 2020)
Case

Hormel Foods

By: David E. Bell and Natalie Kindred

In 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known... View Details

Keywords: Brand Portfolio Strategy; Brands and Branding; Product; Strategy; Marketing Strategy; Risk Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; China

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