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Show Results For
- All HBS Web
(1,321)
- People (2)
- News (340)
- Research (780)
- Events (3)
- Multimedia (6)
- Faculty Publications (314)
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- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
women's beauty products enterprise Tweezerman faced the dilemma that every entrepreneurial growth company eventually confronts: "How much bigger can we get—can we handle the risk, the scale, the exposure, and the demands on our... View Details
- 12 Oct 2011
- Research & Ideas
Creating Online Ads We Want to Watch
30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different points in the brief plot. The... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
started their business, their product line enjoyed little consumer awareness outside New York City. But the couple was determined to build a large market for premium cosmetics. One of the earliest and most... View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
arrangements from the perspective of the "elephants"? A: Most successful large companies excel at business planning, allocation of capital, and execution. Many are also good at product innovation in the small, continuous... View Details
- 13 Aug 2014
- Lessons from the Classroom
Managing the Family Business: Entrepreneurs Needed for Long-Run Success
lines of business, rejuvenate the founder's legacy, and put the enterprise on a new growth path. Entrepreneurs (typically family members) working outside the business but with family financial support can keep talented kin inside a... View Details
Keywords: by Michael J. Roberts
- 08 Jul 2002
- Research & Ideas
How to Fashion Your New E-Business Model
when a market participant or network of participants is able to leverage capabilities and infrastructure to increase revenues and profitability within a single product line or market. Economies of scope are... View Details
Keywords: by Lynda M. Applegate
- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
public use—major new products of either consumer electronics or computer hardware with their essential software technologies. In the United States, no enterprise had the capability to commercialize new consumer electronics technologies.... View Details
- 20 Jul 2016
- Research & Ideas
Airplane Design Brings Out the Class Warfare in Us All
cruise lines use two different passenger models. In one, passengers pay for an expensive cabin boarding that separates them from the view of lower-fare passengers the entire trip. The second allows lower-fare passengers to witness “the... View Details
- 13 Aug 2007
- Research & Ideas
The Dark Side of Trust
black plumber. Some brochures included a line that TrapGuard was certified by the International Plumbing Code, a set of standards developed by the International Code Council. Others did not. A month later, the research team followed up... View Details
- 07 Nov 2007
- Op-Ed
How Marketing Hype Hurt Boeing and Apple
would be delayed. Apple's stock, although it rebounded after a strong earnings report, dropped six percent when the company announced a $200 price cut on the iPhone only 8 weeks after the product launched. CEOs, often dismissive of... View Details
- 23 Jun 2003
- Research & Ideas
Psychology, Pathology, and the CEO
financial and strategic decision making. But along the way, I also noted another important aspect of this leadership task, a related line of effort that seemed to go largely unnoticed and unstudied by observers but that was just as vital... View Details
Keywords: by Rosabeth Moss Kanter
- 07 Jan 2009
- What Do You Think?
Is the World Really Flat?
Arnott put it, "Entrepreneurship is the motor that gets technology to market." According to Kamal Gupta, "Scientific research and technological innovations create new products, but the top line and bottom View Details
Keywords: by Jim Heskett
- 25 Feb 2013
- Research & Ideas
Lean Strategy Not Just for Start-Ups
steady business with TurboTax, the tax preparation software that has been a part of the company's product line since its 1993 acquisition of ChipSoft. Thus it makes sense for the company to innovate within... View Details
- 31 Dec 2012
- Research & Ideas
Most Popular Stories of 2012
Product Published: April 23, 2012 Upgrades to existing product lines make up a huge part of corporate research and development activity, and with every upgrade comes the... View Details
Keywords: by Staff
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
success as it continues to expand its product line into handheld devices like the iPod and, now, the iPhone? The Apple case originally appeared in 1992 and has been rewritten 5 times since. "The company... View Details
- 03 Jul 2018
- What Do You Think?
Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
Madrolly When Should a Board Encourage a Triple Bottom Line Philosophy? Respondents to this month’s column provided a resounding “no” to the question of whether CEO Satya Nadella should accede to the wishes of a vocal minority of... View Details
- 22 Jul 2015
- Research & Ideas
Name Your Price. Really.
galleries. But there was a catch: I couldn't just put my money in a slot; I had to stand in line with everyone else, many of whom were paying the suggested donation of $15. Sometimes, I boldly told the clerk I would pay 5 cents. Other... View Details
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
characterized disk drive capability. In fact, it had been HP's consistently superior capacity that had enabled the DMD to hold a profitable position. DMD's existing customers, high-performance laptop and desktop manufacturers, were not interested in the 1.3" model... View Details
- 26 Jan 2004
- Research & Ideas
What Developing-World Companies Teach Us About Innovation
Says Philippe Pommez, Natura's R&D director, "The hard part is not finding the new technology; it is knowing what you are looking for. This is where our conceptualization of new products and new View Details
- 05 May 2003
- What Do You Think?
Is This a Golden Era for Marketing Productivity?
percent of new products fail within five years ... To the extent that a few, well-chosen customers might provide valuable insights into what would improve the quality of life, Professor Zaltman's ideas might be just what marketing has... View Details
Keywords: by James Heskett