Product Introduction - Publications - Faculty & Research

07 Nov 2006
First Look

First Look: November 7, 2006

industrial lobbies in Germany (and the world), engaged in social politics, and harnessed the local artistic community to beautify their products and transform their advertising to combat the (then) widespread perception of the 'cheap and... View Details

Keywords: Sean Silverthorne

01 Jun 2017
News

Supercharged

unprofitable—made to satisfy California’s stringent zero-emission vehicles (ZEVs) mandate, which stipulates that to sell their products in the state, automakers must commit to making 15.4 percent of their fleets zero-emission by 2025. In... View Details

Keywords: Alexander Gelfand; illustrations by Tavis Coburn

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Winning with Digital Platforms Online Course | HBS Online

This course is part of the Entrepreneurship & Innovation track. Introduction to Winning with Digital Platforms ENROLL NOW No application needed for our certificate programs. Start your journey today! Winning with Digital Platforms $1,850... View Details

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

rejections personally because their requests were merely a few among the thousands of pieces of mail that Harpo Productions received every week. The experience also taught them the value of teamwork and the necessity of not allowing each... View Details

Keywords: by Martha Lagace; Consumer Products; Consumer Products; Consumer Products

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Harvard Business School and Polaroid - Edwin H. Land & Polaroid | Harvard Business School

consolidation, and growth of the Polaroid Corporation. The company, which continued to produce a unique product offered by no other competitor, reached, at its height, annual net sales of more than $2 billion. 88 Concurrently another... View Details

02 Sep 2008
First Look

First Look: September 3, 2008

Exercise of Leadership, a New Model Authors:Werner Erhard, Michael C. Jensen, Steve Zaffron, Kari L. Granger Abstract This paper is the (pre-course) introduction document to an experimental course developed by the authors and taught at... View Details

Keywords: Sean Silverthorne

01 Oct 1998
News

Value Added

specializing in economic issues, has examined the comparative productivity of nations and completed numerous country studies. Gupta acknowledges that he himself was anything but worldly when he received his undergraduate degree in... View Details

Keywords: James E. Aisner

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Swiss Watchmaking By: Raffaelli, Ryan, and Richard DeJordy Abstract—This study examines how influential institutional leaders in the Swiss watch industry responded to its precipitous decline after the introduction of quartz technology.... View Details

Keywords: Dina Gerdeman

05 Nov 2001
Research & Ideas

Venture Capital Goes Boom—or Bust?

were not realized. Four years later, another company working on the same technology went public to great acclaim and fanfare. The firm? Netscape Communications, under the leadership of Marc Andreessen and Jim Clark. 2 Because its new View Details

Keywords: by Paul A. Gompers & Josh Lerner

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Online Digital Marketing Strategy Course | HBS Online

This course is part of the Marketing track. Introduction to Digital Marketing Strategy ENROLL NOW No application needed for our certificate programs. Start your journey today! Digital Marketing Strategy $1,850 Next 7-week session starts... View Details

29 May 2018
First Look

New Research and Ideas, May 29, 2018

countries for the period 2001–2010. We uncover the following stylized facts: In emerging Asia, real depreciations are associated with faster growth of firm-level total factor productivity (TFP), sales and cash-flow, higher probabilities... View Details

Keywords: Dina Gerdeman

06 Sep 2016
First Look

September 6, 2016

information aggregation treatments do not affect total equity investment when we make the investment environment more realistic than in prior experiments. Previously documented aggregation effects are not robust to changes in the risky asset’s return distribution or... View Details

Keywords: Carmen Nobel

01 Jun 2016
News

Ask the Expert: Barreling Ahead

We’ll also be able to work with Constellation Brands where it makes sense on sales and distribution. (In some cases, a simple introduction may be worth its weight in gold.) + ONLINE web-only content Which side of the industry do you see... View Details

13 Jan 2009
First Look

First Look: January 13, 2009

biotechnology leaders need to understand clinical trial management. Likewise, with a growing variety of new product introductions requiring pre-market testing, managers and analysts in many business sectors... View Details

Keywords: Martha Lagace

04 Mar 2013
Lessons from the Classroom

Lessons from Running GM’s OnStar

famous." After graduation, Huber didn't expect their career paths to cross again. But several years later, Christensen would realize that the OnStar story was a great example of navigating innovation within a large company. A Hands-on View Details

Keywords: by Carmen Nobel; Auto

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

Successful retailers connect with customers via loyalty programs at three levels. The first is an introduction of sorts: the customer receives a generic reward for enrolling in the program. At the second level, the retailer contacts the... View Details

Keywords: by Maggie Starvish; Retail

06 Nov 2017
Research Event

Who is Responsible for the Future of Cities?

have to make sense of this.” It was a fitting introduction to a multidisciplinary panel called The Future of Cities, which considered urban growth from as many diverse perspectives as there were panelists. Hosted by the Harvard Business... View Details

Keywords: by Carmen Nobel

28 Jun 2021
Blog Post

Launching a Career in the COVID Economy? Here Are 5 Tips.

with a similar educational background or other potential connection and ask for an introduction or advice about getting a job with the company. “One option to get someone’s attention is to pitch ideas to executives. ‘I noticed you are... View Details

05 Feb 2008
First Look

First Look: February 5, 2008

paper: http://www.hbs.edu/research/pdf/08-052.pdf Psychological Influence in Negotiation: An Introduction Long Overdue Authors:Deepak Malhotra and Max Bazerman Abstract This paper discusses the causes and consequences of the... View Details