Filter Results:
(1,086)
Show Results For
- All HBS Web
(1,086)
- People (2)
- News (213)
- Research (675)
- Events (7)
- Multimedia (1)
- Faculty Publications (278)
Show Results For
- All HBS Web
(1,086)
- People (2)
- News (213)
- Research (675)
- Events (7)
- Multimedia (1)
- Faculty Publications (278)
- Web
Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
Commercial photographers worked their medium not only to capture the realistic elements of a subject but also to imbue it with idealized qualities. The modernist sensibility manifested itself in the creation of fractured forms and... View Details
- February 2024
- Teaching Note
Compass Pathways: Pioneering Psychedelic Treatment
By: Tiona Zuzul
Teaching Note for HBS Case No. 724-412. View Details
- 24 Apr 2014
- News
Seeing glass in a new light
Rao Mulpuri (AMP 171, 2006) wants to transform the building industry by disrupting a common product: glass. View Dynamic Glass brings smart windows to buildings, and is gaining rapid adoption in North America—the California-based company sold out of View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing... View Details
- 01 Dec 2015
- Research & Ideas
What to Do When Your Organization Has Dueling Missions
commercial activities? And if so, how? Addressing this question is crucial at a time like now, when an increasing number of organizations engage in hybrid organizing.” Battilana pursues that big question in a new paper, Harnessing View Details
Keywords: by Carmen Nobel
- October 2003 (Revised February 2004)
- Case
Strategic Inflection: TiVo in 2003 (A)
By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details
Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry
Yoffie, David B., Pai-Ling Yin, and Christina L. Darwall. "Strategic Inflection: TiVo in 2003 (A)." Harvard Business School Case 704-425, October 2003. (Revised February 2004.)
Richard R. Deupree
sponsoring the first radio soap opera - “The Puddle Family” in 1932. In 1939, just five months after the introduction of television in the U.S., Procter & Gamble aired its first TV commercial (for Ivory soap) during the first... View Details
Keywords: Personal Care & Home Products
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details
Keywords: by Nancy F. Koehn
Bert S. Cross
Cross spent over 40 years with 3M and was known as a “builder of businesses.” He successfully commercialized several new product lines including Scotchlite and Thermo-Fax copying machines. During his tenure,... View Details
Keywords: Fabricated Goods
- Web
Buy Now, Pay Later: Credit and Information Technology
and entrepreneurs. Robert Graham Dun, head of the Mercantile Agency from 1859 to his death in 1900, was one of the first to perceive the business potential of the typewriter. A commercially successful model had been in View Details
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
is a really exciting marketing frontier, fertile with possibilities. It is a rival to paid search, and products like MySpace might conceivably evolve into something even bigger. Google's limitation as an interactive marketing medium today... View Details
- 01 Jun 2010
- News
Green Dreams: Eco-Friendly Countertops
commercialized it. Since then, Magagnini and Strugatz had worked tirelessly to bring the product to market, and yet they still discarded more than they successfully manufactured. Meanwhile, Magagnini had too... View Details
- 24 Sep 2007
- Research & Ideas
The FDA: What Will the Next 100 Years Bring?
facilities each year, an increasing number of which are on foreign soil. "Without the FDA, each of us would individually spend a lot more time researching where products come from and what ingredients they contain," says Harvard Business... View Details
- Web
Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School
manufacturing operations, new product development, advertising and marketing strategies, and year-end financial statements. The Dewey Library, MIT Libraries and the Thomas J. Watson Library of Business Economics, Columbia University... View Details
- Web
A Marketing Revolution - The Art of American Advertising
time, Americans had become visually literate consumers of commercial messages. “Magazine ads took the place of trade cards within the production of advertising, as well as within the imaginations of a... View Details
- Career Coach
Alan Braly
Alan (MBA ’10; SM, MIT ’11; BS, JHU ’02) has ~20 years of life sciences experience across a variety of therapeutic areas, roles, and sectors, working in product management, strategy, innovation, and product... View Details
- 12 Mar 2024
- Blog Post
IFC India: Electric Mobility in India
its expanded production capacity of over 400,000 units. With 1,600 employees, the facility hosts two vehicle lines and three battery lines. Ather's success in the market, amid customer uncertainty, can be attributed to their focus on... View Details
- Career Coach
Erika Osterling
Erika (HBS '09, ITESM '00) brings 20 years of experience as an operating leader and advisor. She has spent most of her career within Energy & Industrial, with additional roles in Consumer and Retail. Erika's 12+ year career at GE progressed from supply chain to... View Details
- 27 Mar 2025
- Blog Post
IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy
Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details
- 01 Dec 2006
- News
One-on-One with Jeff Hicks
554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely integrated with a client’s View Details