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  • 28 Nov 2016
  • Blog Post

Why We Recruit: Wayfair

merchandising, easy product discovery and attractive prices for over 7 million products from over 7,000 suppliers across five distinct brands: Wayfair.com, Joss & Main, AllModern, DwellStudio and Birch... View Details
Keywords: Consumer Products / Retail
  • September 2020
  • Case

Apple Bets on Augmented Reality

By: Rory McDonald, David Lane and Mel Martin
In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details
Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry
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  • 29 Aug 2024
  • Research & Ideas

Shoot for the Stars: What to Know About the Space Economy

A new space race—one fueled more by commercial conquest than intergalactic domination—is charting solutions to pressing problems in national security, climate change, and communication. With costs poised to drop and innovation on the... View Details
Keywords: by Kara Baskin; Aerospace
  • Career Coach

Alan Braly

Alan (MBA ’10; SM, MIT ’11; BS, JHU ’02) has ~20 years of life sciences experience across a variety of therapeutic areas, roles, and sectors, working in product management, strategy, innovation, and product... View Details

    Robert H. Sorensen

    Sorensen led Perkin-Elmer to become one of the premier diversified technology companies in the United States. It developed the first commercial super minicomputer in 1979. During his CEO tenure, sales and earnings more than tripled and... View Details
    Keywords: Computers & Electronics
    • 01 Jun 2010
    • News

    Green Dreams: Eco-Friendly Countertops

    commercialized it. Since then, Magagnini and Strugatz had worked tirelessly to bring the product to market, and yet they still discarded more than they successfully manufactured. Meanwhile, Magagnini had too... View Details
    Keywords: Sarah Auerbach; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing
    • 12 Feb 2020
    • News

    Culture Shift at Big Blue

    together to grow a business.” While others have struggled, Red Hat has been a huge success in the open source business, managing to retain a careful balance between the vastly different worlds of the commercial businesses that buy their... View Details
    Keywords: Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
    • 12 Mar 2024
    • Blog Post

    IFC India: Electric Mobility in India

    its expanded production capacity of over 400,000 units. With 1,600 employees, the facility hosts two vehicle lines and three battery lines. Ather's success in the market, amid customer uncertainty, can be attributed to their focus on... View Details
    • July 2002
    • Case

    Introducing ... The XFL!

    By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
    When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
    Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
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    • Web

    Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

    Commercial photographers worked their medium not only to capture the realistic elements of a subject but also to imbue it with idealized qualities. The modernist sensibility manifested itself in the creation of fractured forms and... View Details
    • 24 Apr 2014
    • News

    Seeing glass in a new light

    Rao Mulpuri (AMP 171, 2006) wants to transform the building industry by disrupting a common product: glass. View Dynamic Glass brings smart windows to buildings, and is gaining rapid adoption in North America—the California-based company sold out of View Details
    • 11 Oct 2016
    • Blog Post

    Why We Recruit: HelloFresh

    for?HelloFresh started recruiting on campus last Fall (Oct. 2015). We came back this Spring and successfully found two amazing HBS students that joined us in Toronto and NYC this past summer. We’re mainly looking for people who are entrepreneurial and can combine View Details
    Keywords: Consumer Products / Retail
    • February 2018 (Revised April 2018)
    • Case

    Yunnan Baiyao: Transforming a Chinese State-Owned Enterprise

    By: Michael Chu, William C. Kirby, Nancy Hua Dai and Yuanzhuo Wang
    This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China's highly competitive... View Details
    Keywords: State-owned Enterprise (SOE); Traditional Chinese Medicine; Yunnan; Yunnan Baiyao; Consumer Health; Enterprise Transformation; Transformation; Health; Business History; State Ownership; Private Ownership; Business Strategy; Commercialization; Competition; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; China
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    • January 2011
    • Teaching Note

    Neoprene (TN)

    By: Tom Nicholas
    Teaching Note for 810-084. View Details
    Keywords: Financial Crisis; Collaborative Innovation and Invention; Sales; Production; Corporate Disclosure; Commercialization; Rubber Industry; United States; Germany; Russia
    Related
    • 01 Jun 2022
    • News

    Eyes in the Skies

    placed two more satellites into orbit in April of this year, bringing the total constellation to 14. Now that BlackSky’s analytics and constellation platform are largely in place, Minnick is focused on refining and marketing the firm’s View Details
    Keywords: Alexander Gelfand
    • 23 Sep 2024
    • Blog Post

    2024 Summer Internships in Business & Environment

    joining HBS. Brett Atkinson (MBA 2025, Section H), Summer Internship: Business Development Intern, Lithios, Inc Lithios is a venture-backed start-up commercializing a new electrochemical platform for producing sustainable, low-cost... View Details

      William B. Bell

      Bell diversified American Cyanamid, developing the company into the 5th largest producer of chemicals in the U.S., manufacturing over 5,000 products. Bell developed new processes for the commercial View Details
      Keywords: Chemicals & Industrial
      • Web

      IFC India 2025: Decarbonizing Rice Paddy Farming - Pioneering Sustainability in Indian Agriculture - Blog - Business & Environment

      to charge a premium for sustainable products, limiting their interest to switch. Innovative Practices to Mitigate Emissions Our research identified several practices to reduce emissions while maintaining agricultural productivity and... View Details

        Patrick E. Haggerty

        Haggerty led Texas Instruments into the manufacture of transistors - the first to make them cheaply enough to be commercially viable. During Haggerty’s tenure, the company expanded its overseas market (47 manufacturing plants in 19... View Details
        Keywords: Computers & Electronics

          Gordon M. Binder

          Binder led Amgen to become the first commercially successful and largest independent biotechnology company in the world employing over 6,000 individuals and generating in excess of $3 billion in revenue. In 1999, Binder was named Chairman... View Details
          Keywords: Healthcare