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  • All HBS Web  (1,086)
    • People  (2)
    • News  (213)
    • Research  (675)
    • Events  (7)
    • Multimedia  (1)
  • Faculty Publications  (278)
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  • Web

Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Commercial photographers worked their medium not only to capture the realistic elements of a subject but also to imbue it with idealized qualities. The modernist sensibility manifested itself in the creation of fractured forms and... View Details
  • February 2024
  • Teaching Note

Compass Pathways: Pioneering Psychedelic Treatment

By: Tiona Zuzul
Teaching Note for HBS Case No. 724-412. View Details
Keywords: Commercialization; Corporate Strategy; Competitive Strategy; Product Launch; Health Care and Treatment; Pharmaceutical Industry; Europe; United States; United Kingdom
Citation
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Zuzul, Tiona. "Compass Pathways: Pioneering Psychedelic Treatment." Harvard Business School Teaching Note 724-457, February 2024.
  • 24 Apr 2014
  • News

Seeing glass in a new light

Rao Mulpuri (AMP 171, 2006) wants to transform the building industry by disrupting a common product: glass. View Dynamic Glass brings smart windows to buildings, and is gaining rapid adoption in North America—the California-based company sold out of View Details
  • 10 Apr 2006
  • Research & Ideas

Lessons from the Browser Wars

diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing... View Details
Keywords: by Sara Grant; Consumer Products; Consumer Products; Consumer Products
  • 01 Dec 2015
  • Research & Ideas

What to Do When Your Organization Has Dueling Missions

commercial activities? And if so, how? Addressing this question is crucial at a time like now, when an increasing number of organizations engage in hybrid organizing.” Battilana pursues that big question in a new paper, Harnessing View Details
Keywords: by Carmen Nobel
  • October 2003 (Revised February 2004)
  • Case

Strategic Inflection: TiVo in 2003 (A)

By: David B. Yoffie, Pai-Ling Yin and Christina L. Darwall
Mike Ramsey, TiVo's CEO, must decide on which direction to build the company. Facing an onslaught of new competitors, a huge opportunity in the cable industry, and the possibility of becoming the new "user interface" for TV entertainment, Ramsey must balance the... View Details
Keywords: Television Entertainment; Profit; Product Positioning; Standards; Opportunities; Commercialization; Competition; Technology Adoption; Entertainment and Recreation Industry
Citation
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Yoffie, David B., Pai-Ling Yin, and Christina L. Darwall. "Strategic Inflection: TiVo in 2003 (A)." Harvard Business School Case 704-425, October 2003. (Revised February 2004.)

    Richard R. Deupree

    sponsoring the first radio soap opera - “The Puddle Family” in 1932. In 1939, just five months after the introduction of television in the U.S., Procter & Gamble aired its first TV commercial (for Ivory soap) during the first... View Details
    Keywords: Personal Care & Home Products
    • 07 Dec 1999
    • Research & Ideas

    Henry Heinz and Brand Creation in the Late Nineteenth Century

    efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details
    Keywords: by Nancy F. Koehn

      Bert S. Cross

      Cross spent over 40 years with 3M and was known as a “builder of businesses.” He successfully commercialized several new product lines including Scotchlite and Thermo-Fax copying machines. During his tenure,... View Details
      Keywords: Fabricated Goods
      • Web

      Buy Now, Pay Later: Credit and Information Technology

      and entrepreneurs. Robert Graham Dun, head of the Mercantile Agency from 1859 to his death in 1900, was one of the first to perceive the business potential of the typewriter. A commercially successful model had been in View Details
      • 16 Aug 2006
      • Research & Ideas

      Is MySpace.com Your Space?

      is a really exciting marketing frontier, fertile with possibilities. It is a rival to paid search, and products like MySpace might conceivably evolve into something even bigger. Google's limitation as an interactive marketing medium today... View Details
      Keywords: by Sean Silverthorne; Advertising; Information; Publishing
      • 01 Jun 2010
      • News

      Green Dreams: Eco-Friendly Countertops

      commercialized it. Since then, Magagnini and Strugatz had worked tirelessly to bring the product to market, and yet they still discarded more than they successfully manufactured. Meanwhile, Magagnini had too... View Details
      Keywords: Sarah Auerbach; Furniture and Related Product Manufacturing; Furniture and Related Product Manufacturing
      • 24 Sep 2007
      • Research & Ideas

      The FDA: What Will the Next 100 Years Bring?

      facilities each year, an increasing number of which are on foreign soil. "Without the FDA, each of us would individually spend a lot more time researching where products come from and what ingredients they contain," says Harvard Business... View Details
      Keywords: by Sean Silverthorne; Consumer Products; Consumer Products; Consumer Products; Consumer Products
      • Web

      Digital Archival Resources - Edwin H. Land & Polaroid | Harvard Business School

      manufacturing operations, new product development, advertising and marketing strategies, and year-end financial statements. The Dewey Library, MIT Libraries and the Thomas J. Watson Library of Business Economics, Columbia University... View Details
      • Web

      A Marketing Revolution - The Art of American Advertising

      time, Americans had become visually literate consumers of commercial messages. “Magazine ads took the place of trade cards within the production of advertising, as well as within the imaginations of a... View Details
      • Career Coach

      Alan Braly

      Alan (MBA ’10; SM, MIT ’11; BS, JHU ’02) has ~20 years of life sciences experience across a variety of therapeutic areas, roles, and sectors, working in product management, strategy, innovation, and product... View Details
      • 12 Mar 2024
      • Blog Post

      IFC India: Electric Mobility in India

      its expanded production capacity of over 400,000 units. With 1,600 employees, the facility hosts two vehicle lines and three battery lines. Ather's success in the market, amid customer uncertainty, can be attributed to their focus on... View Details
      • Career Coach

      Erika Osterling

      Erika (HBS '09, ITESM '00) brings 20 years of experience as an operating leader and advisor. She has spent most of her career within Energy & Industrial, with additional roles in Consumer and Retail. Erika's 12+ year career at GE progressed from supply chain to... View Details
      Keywords: Energy; Oil & Gas; Energy; Private Equity; Financial Services (All); Manufacturing
      • 27 Mar 2025
      • Blog Post

      IFC India 2025: Driving India's EV Future: Insights from Ather Scooter and Exponent Energy

      Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details
      • 01 Dec 2006
      • News

      One-on-One with Jeff Hicks

      554, with billings for 2006 estimated at $1 billion. The agency’s client list now includes brands such as Volkswagen, Burger King, and Virgin Atlantic, among others. “The business I loved is the business we’re in now — being completely integrated with a client’s View Details
      Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services
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