Publications

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November 1981
Supplement

Corning Glass Works International, Part I, Interviews with Division Managers, Video

By: Christopher A. Bartlett and Michael Y. Yoshino

Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details

Keywords: Globalized Firms and Management; Global Strategy; Consumer Products Industry

03 Dec 2014
News

The Internet of Things to bring a new economic boom

30 Apr 2013
News

Building a Strong Foundation for American Manufacturing

February 1994
Case

Kathryn McNeil (A)

By: Joseph L. Badaracco Jr.

Charles Foley, vice president of the computer retailing firm Sayer MicroWorld, must decide whether or not to fire his employee, Kathryn McNeil, a 37-year-old product manager who has been unable to work as many hours as her colleagues due to her status as a single... View Details

Keywords: Ethics; Values and Beliefs; Employees; Work-Life Balance; Resignation and Termination; Mergers and Acquisitions; Retail Industry

October 2011
Case

Levendary Cafe: The China Challenge

By: Christopher A. Bartlett and Arar Han

Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Cafe, a $10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the... View Details

Keywords: Globalization; International Management; Foreign Subsidiaries; General Managers; Strategy; Management Style; Strategic Planning; Business Subsidiaries; Multinational Firms and Management; Adaptation; Entrepreneurship; Relationships; Standards; Cross-Cultural and Cross-Border Issues; Retail Industry; Food and Beverage Industry; China; United States

November 2018 (Revised March 2019)
Case

Mellody Hobson at Ariel Investments

By: Francesca Gino and Lakshmi Ramarajan

In 2018, Mellody Hobson, President of Ariel Investments, the largest minority-owned investment firm in the United States, was considering how best to divide her time and use her position and personal characteristics to push for positive change at her firm and in... View Details

Keywords: Female Protagonist; African-American Protagonist; Investment Management; Leadership; Personal Development and Career; Work-Life Balance; Financial Services Industry; Chicago

August 1983 (Revised May 1985)
Case

Jamestown Co.

By: Benson P. Shapiro and Edward J. Hoff

In May 1983 Ms. Katherine O'Brien, vice president of marketing, was deciding whether Jamestown should discontinue the use of independent representatives in favor of a direct company salesforce. Jamestown sold informal stoneware dinnerware through department and gift... View Details

Keywords: Decision Making; Leadership Style; Marketing Channels; Salesforce Management

11 Jul 2013
News

Ballmer’s game plan to put Microsoft back on top

18 Sep 2020
News

From The Plow To Birth Control: How Technology Reshapes Relationships

27 Mar 2020
News

How A Federal Stimulus Could Help LA's Small Businesses During The Pandemic

05 Jun 2018
News

Schultz 2020? Other C.E.O.s Will Be Watching Closely

21 Jun 2018
Video

KPMA HBX Live: Cracking the Data Aggregation Problem - Paul Giusti

13 Feb 2020
Video

Meet Liz | Leadership Principles Participant Testimonial

Video

Dr. Silvia Gold

Dr. Silvia Gold, President of the Mundo Sano Foundation and co-founder of Grupo Insud, explains how patent expiration is important for innovation, recounting that her company has always won against large Western pharmaceutical companies that have sought legal action... View Details

20 May 2013
News

Making America an Industrial Powerhouse Again

07 Nov 2012
News

To Lead Change as an Incumbent, Obama Needs New Allies

Christina M. Wallace

A self-described “human Venn diagram” Christina Wallace has crafted a career at the intersection of business, technology, and the arts. She is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business... View Details

Keywords: arts; venture capital industry; consumer products; service industry; internet

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

April 2006 (Revised November 2006)
Case

Livedoor

By: Robin Greenwood and Michael Schor

The president of Fuji Television must decide how to respond to a competing bid for the shares of Nippon Broadcasting Systems (NBS). Livedoor, the other bidder, is a highly valued Internet company that has been accused of financial wizardry to keep its stock price high. View Details

Keywords: Stock Shares; Internet and the Web; Ethics; Television Entertainment; Behavioral Finance; Corporate Finance; Media and Broadcasting Industry; Japan