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Show Results For
- All HBS Web
(8,691)
- People (27)
- News (2,292)
- Research (4,932)
- Events (52)
- Multimedia (180)
- Faculty Publications (3,096)
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- 2009
- Article
Acting Globally but Thinking Locally? The Enduring Influence of Local Communities on Organizations
By: Christopher Marquis and Julie Battilana
We develop an institutionally oriented theory of how and why local communities continue to matter for organizations in a global age. Since globalization has taken center stage in both practitioner and academic circles, research has shifted away from understanding... View Details
Keywords: Globalized Firms and Management; Business and Community Relations; Local Range; Civil Society or Community; Power and Influence
Marquis, Christopher, and Julie Battilana. "Acting Globally but Thinking Locally? The Enduring Influence of Local Communities on Organizations." Research in Organizational Behavior 29 (2009): 283–302.
- October 2010
- Article
Unleashing the Power of Marketing
By: Beth Comstock, Ranjay Gulati and Stephen A Liguori
The article examines marketing management at General Electric Co. (GE). The transformation of the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered.... View Details
Keywords: Product Development; Product Marketing; Strategic Planning; Human Resources; Marketing Strategy; Customer Relationship Management; Marketing; Advertising Industry; Technology Industry
Comstock, Beth, Ranjay Gulati, and Stephen A Liguori. "Unleashing the Power of Marketing." Harvard Business Review 88, no. 10 (October 2010): 90–98.
- October 1988 (Revised March 1989)
- Supplement
Florida Power Light Quality Improvement (QI) Story Exercise (B)
Designed to be used as an in-class handout after Florida Power Light Quality Improvement (QI) Story Exercise (A). A rewritten version of an earlier case by the same authors. View Details
Hart, Christopher. "Florida Power Light Quality Improvement (QI) Story Exercise (B)." Harvard Business School Supplement 689-042, October 1988. (Revised March 1989.)
Do Powerful Politicians Cause Corporate Downsizing?
This paper employs a new empirical approach for identifying the impact of government spending on the private sector. Our key innovation is to use changes in congressional committee chairmanship as a source of exogenous variation in state-level federal xpenditures. In... View Details
- September 2019
- Article
Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects
By: Todd Schifeling and Andrew J. Hoffman
This article examines the influence of radical flank actors in shifting field-level debates by increasing the legitimacy of preexisting but peripheral issues. Using network text analysis, we apply this conceptual model to the climate change debate in the United States... View Details
Keywords: Government Legislation; Climate Change; Public Opinion; Power and Influence; Policy; United States
Schifeling, Todd, and Andrew J. Hoffman. "Bill McKibben’s Influence on U.S. Climate Change Discourse: Shifting Field-Level Debates Through Radical Flank Effects." Organization & Environment 32, no. 3 (September 2019): 213–233.
- 2019
- Presentation
Rage Becomes Her: The Power of Women's Anger
- 14 Sep 2021
- News
The Surprising Power of Daily Rituals
- 25 Feb 2016
- News
Amy Cuddy on the power of body language
- June 2018 (Revised November 2018)
- Case
Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement
By: Julie Battilana, Lakshmi Ramarajan and Michael Norris
In 2018, New York Times writer Nicholas Kristof and his wife, former Times writer Sheryl WuDunn (HBS ’86) who worked in finance, were planning for their next book. The couple’s earlier books had given rise to social movements around gender equity and poverty issues.... View Details
Keywords: Social Movement; Gender Equality; Writing; Social Issues; Gender; Equality and Inequality; Poverty; Books; Change; Leadership
Battilana, Julie, Lakshmi Ramarajan, and Michael Norris. "Nicholas Kristof and Sheryl WuDunn: The Power of Writing to Launch and Sustain a Movement." Harvard Business School Case 418-004, June 2018. (Revised November 2018.)
- Apr 25 2012
- Testimonial
The Power of the OPM Network
- 02 Apr 2016
- News
How Middle Eastern States Consolidate Power
Design Rules, Vol. 1: The Power of Modularity
We live in a dynamic economic and commercial world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are... View Details
- 12 May 2020
- News
The Surprising Power of Business Experiments
- 17 Jul 2014
- Panel Discussion
Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors
By: Jodi L. Short and Michael W. Toffel
Keywords: CSR; Corporate Accountability; Corporate Social Responsibility; Outsourced Production; Outsourcing; Sustainability; Sustainability Management; Auditing; Audit Quality; Gender; Conflicts Of Interest; Bias; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; China; India; Pakistan; Bangladesh; Mexico; Brazil; Viet Nam; Indonesia; Philippines; Sri Lanka; Taiwan; South Korea
Short, Jodi L., and Michael W. Toffel. "Monitoring the Monitors: How Social Factors Influence Supply Chain Auditors." Elevate Limited Webinar, July 17, 2014. (Webinar coordinated by Elevate Limited.)
The Power of Vicarious Learning
“We typically think of learning as something that happens in a classroom or an organizational training context, but the reality is that most of our learning occurs in our day to day interactions and the experiences that we have in the workplace.” View Details
- 13 Dec 2015
- News
Amy Cuddy strikes a power pose
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
blockbuster products. We're in a very interesting time—how the power struggle plays out will have great consequences for the future of media and sports. Q: Does the advance of digital technologies bolster or... View Details
- 2019
- Book
The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power
By: Michael A. Cusumano, Annabelle Gawer and David B. Yoffie
The Business of Platforms explores the strategic, economic, and technology management challenges of digital platform businesses. We have five major themes in the book: 1) The world’s most valuable companies are all platforms, in part because platforms have... View Details
Keywords: Strategy; Technology; Platform; Internet and the Web; Management; Competitive Strategy; Digital Platforms
Cusumano, Michael A., Annabelle Gawer, and David B. Yoffie. The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power. Harper Business, 2019.