Publications

April 2009 (Revised August 2009)
Case

Linden Lab: Crossing the Chasm

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

In early 2008, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Infrastructure; Technology Adoption; Digital Platforms

September 2014
Teaching Plan

Linden Lab: Crossing the Chasm

By: Thomas R. Eisenmann

In early 2009, managers at Linden Lab, creator of the virtual world Second Life, faced decisions about the company's growth strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life was... View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Technology Industry

Web

Marketing - Faculty & Research

Entertainment ; Media ; Television ; Management ; Strategy ; Disruption ; Technology ; Competition Citation Educators Related Elberse, Anita, and Javiera Larenas. "The Video-Streaming Wars in 2025: Can... View Details

27 Jun 2005
Research & Ideas

Asian and American Leadership Styles: How Are They Unique?

investment concern. It then was an early entrant into China's telecom and IT wave of the early 1990s, and became a market leader. Li is a man who seeks to establish a positive legacy. He created a foundation in 1980 to help young Chinese students have the View Details

Keywords: by D. Quinn Mills

July 2002 (Revised August 2002)
Case

Washington Hospital Center (C): Progress and Prospects, 1995-2001

By: Rosabeth M. Kanter and Michelle Heskett

Dr. Craig Feied and Dr. Mark Smith have already transformed a "worst-in-area" emergency medicine department into the best in the area. Industry-wide and hospital system-specific challenges remain, including their newest project of national importance--creating an... View Details

Keywords: History; Higher Education; Organizational Culture; Medical Specialties; Technological Innovation; Change Management; Nonprofit Organizations; Expansion; Crisis Management; Health Care and Treatment; Health Industry; District of Columbia

Web

Class Profile - Doctoral

Education 89 Undergraduate Institutions GMAT & GRE All applicants are required to take either the Graduate Management Admissions Test (GMAT) or the General Test of the Graduate Record Examination (GRE). Additional information regarding... View Details

Web

Courses - Entrepreneurship

total enterprise. There are a variety of entrepreneurship related elective courses to choose from. Course Title Faculty Name Term Quarter Credits 5 Technologies that Will Change the World Shikhar Ghosh Spring 2024 Q3Q4 3.0 The American... View Details

Web

Insights & Advice Blog

mutually valuable partnership. [...] Meet the Tech Club Shira Amat 05 May 2025 | General High Technology Other Technology Student & Alumni Stories Student Clubs Technology... View Details

Web

Podcasts - Managing the Future of Work

health of cities, rural development, zoning and the stagnation of the U.S. housing industry, the impact of AI, and more. Positive prompts: Sal Khan on AI in the classroom and beyond 29 JAN 2025 | Managing the Future of Work Will the View Details

Web

Podcast - Business & Environment

extended producer responsibility(EPR) laws—in driving investment and highlights emerging technologies like AI-powered waste stream analysis and autonomous electronics disassembly that are accelerating progress. She closes with advice and... View Details

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

the emotional side of digital transformation Digital transformation can be bewildering and exhausting for leaders and employees alike. Emerging digital technologies are disrupting everything from supply chains and manufacturing to selling... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

March 2016 (Revised May 2021)
Supplement

IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion

By: Rosabeth Moss Kanter and Kelsi Stine-Rowe

In early 2016, Stanley Litow, IBM's Vice President of Corporate Citizenship and Corporate Affairs and President of the IBM International Foundation, made his travel arrangements for still another flight from New York to discuss possibilities for application of a new... View Details

Keywords: IBM; P-TECH; Stanley Litow: Robin Willner; Cuomo; Scaling; Innovation; New York State; New York City; Business Model; Innovation Strategy; Innovation Leadership; Education; Business and Community Relations; Change; Growth and Development; Technology Industry; New York (state, US); New York (city, NY)

2022
Working Paper

An Anatomy of Performance Monitoring

By: Achyuta Adhvaryu, Anant Nyshadham and Jorge Tamayo

Performance monitoring is a mainstay management tool in most organizations. Yet we still know little about whether—and why—better monitoring yields better performance in practice. To shed light on these questions, we study the introduction of a performance monitoring... View Details

Keywords: Performance Monitoring; Worker Skills; Skill Depreciation; Managerial Inattention; On-the-job Training; Productivity; Multitasking; Quick Serve Restaurants; Performance Evaluation; Employees; Competency and Skills; Training; Performance Productivity; Management; Information Technology; Food and Beverage Industry; Puerto Rico

Read Now

June 2002 (Revised August 2002)
Case

WorldSpace: Digital Radio for the Developing World

By: Debora L. Spar

Describes the evolution of WorldSpace, the world's first major provider of digital radio service to the developing world. The brainchild of Noah Samara, an African-born, American-trained lawyer, WorldSpace has a dual commercial and social mission. Samara wants to... View Details

Keywords: Information; Social Entrepreneurship; Mobile and Wireless Technology; Developing Countries and Economies; Media and Broadcasting Industry; Asia; Latin America; Africa