Publications

March 2005 (Revised April 2005)
Module Note

A Relational Approach to Self-Assessment and Career Development

By: Monica C. Higgins

Describes the main ideas in a module on relational self-assessment as part of a course on self-assessment and career development or as part of a course on leadership and organizational behavior for MBA students or executives. Reflects a "relational" approach to career... View Details

Keywords: Personal Development and Career; Relationships; Leadership; Organizations; Behavior; Social and Collaborative Networks

01 Jun 2018
News

It's Not Technology That Will Take the Swiss Watch Down

07 May 2018
News

Columbus Bookstores Have Independent Spirit

2016
Book

Competing Against Luck: The Story of Innovation and Customer Choice

By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details

Keywords: Disruptive Innovation; Consumer Behavior

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February 2024 (Revised February 2024)
Teaching Note

Travelogo: Understanding Customer Journeys

By: Eva Ascarza and Ta-Wei Huang

Teaching Note for HBS Exercise 524-044. The exercise aims to teach students about 1) Customer Segmentation; and 2) constructing buying personas, 3) Get actionable insights from clickstream data. View Details

Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States

31 Aug 2021
News

Impact of Returning to Offices on Employee, Manager Morale and Productivity

January–February 2019
Article

The Hard Truth About Innovative Cultures

By: Gary P. Pisano

Innovative cultures are generally depicted as pretty fun. They’re characterized by a tolerance for failure and a willingness to experiment. They’re seen as being psychologically safe, highly collaborative, and nonhierarchical. And research suggests that these behaviors... View Details

Keywords: Organizational Culture; Innovation and Invention; Performance Expectations; Leadership

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May 2017
Case

Fresh to Table

By: Gautam Mukunda and Brooks C. Holtom

After the contentious firing of an office manager, the leadership at Fresh to Table, a software-as-a-service provider for luxury hotels and restaurants, make an unpleasant discovery. While reviewing the office manager's internal electronic communications, company... View Details

Keywords: Behavior; Resignation and Termination; Organizational Culture; Values and Beliefs; Leadership

November 2022
Case

Ajax Health: A New Model for Medical Technology Innovation

By: Regina E. Herzlinger and Ben Creo

This case teaches key success factors for both startup and established MedTech firms. It examines how to structure a firm to maximize innovation and financial returns with organizational structures that better align the incentives for the different skill sets... View Details

Keywords: Business Startups; Success; Innovation Strategy; Mergers and Acquisitions; Market Entry and Exit; Financial Strategy; Business Model; Partners and Partnerships; Entrepreneurship; Private Equity; Technology Industry; Medical Devices and Supplies Industry

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

humans but do influence the behavior of LLMs. Marketers could use such machine-learning techniques to determine the best strategic text strings to include in their product information pages for desired results in almost real time, the... View Details

Keywords: by Ben Rand; Technology

June 2001
Teaching Note

Coordinating + Managing Supply Chains: Course Overview Note TN

By: Ananth Raman

Describes the MBA elective course on supply chain management at HBS. Coordinating and Managing Supply Chains focuses on the managerial aspects of supply chains. Acquaints students with practical issues in a variety of supply chains and then identifies barriers to, and... View Details

Keywords: Finance; Framework; Knowledge Use and Leverage; Management Practices and Processes; Managerial Roles; Marketing; Supply Chain Management; Performance Improvement; Planning; Behavior; Integration

April 2004 (Revised May 2010)
Case

Columbia's Final Mission

By: Richard M.J. Bohmer, Amy C. Edmondson, Michael Roberto, Laura Feldman and Erika Ferlins

Describes the 16-day final mission of the space shuttle Columbia in January 2003 in which seven astronauts died. Includes background on NASA and the creation of the human space flight program, including the 1970 Apollo 13 crisis and 1986 Challenger disaster. Examines... View Details

Keywords: Leadership; Crisis Management; Management Skills; Organizational Culture; Groups and Teams; Behavior; Aerospace Industry