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January 2015 (Revised November 2016)
Case

La Martina: Leveraging Polo's Luxury Lifestyle

By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener

Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details

2010
Case

Playa Dorado

By: W. Earl Sasser

Playa Dorada Beach & Resort in Boca Raton, Florida, faces a growing seasonal demand for tennis services. The number of guests is expected to double in the next few years, and while the tennis facilities are a popular and well-promoted amenity at the resort, court space... View Details

Keywords: Demand and Consumers; Management Analysis, Tools, and Techniques; Expansion; Planning; Mathematical Methods; Price; Profit; Sales; Operations; Growth and Development Strategy; Marketing; Performance Capacity; Accommodations Industry; Florida

Teaching Interest

Real Estate Management Program: Finance, Design, and Leadership

How do you achieve short-term stability and long-term growth in the unpredictable real estate marketplace? This program explores how forward-thinking real estate leaders are positioning their firms to seize growth opportunities and maximize asset value. Equipped... View Details

January 2017
Teaching Note

The Park Hotels: Revitalizing an Iconic Indian Brand

By: Jill Avery and Chekitan S. Dev

Priya Paul, chairwoman of The Park Hotels, an award-winning portfolio of thirteen boutique hotels scattered across India, was in the midst of a brand revitalization program. Landor Associates, a leading brand consultancy, had identified three areas of concern: the... View Details

Keywords: Brand Management; Brand Positioning; Brand Portfolio Strategy; Brand Architecture; Brand Repositioning; Target Market; Hospitality; Hotel Industry; Marketing; Brands and Branding; Marketing Strategy; Service Delivery; Travel Industry; Service Industry; India; Asia

08 Sep 2014
Research & Ideas

The Strategic Way To Hire a Sales Team

Too often, there's a huge gap between a company's overall business strategy and the way its salesforce operates in the field. In fact, says Frank V. Cespedes, articles and books about View Details

Keywords: by Carmen Nobel

December 2007
Case

Akshaya Patra: Feeding India's Schoolchildren

By: David M. Upton, Christine Ellis, Sarah Lucas and Amy Yamner

Describes a highly successful effort by an Indian Charity to feed poor schoolchildren at lunchtime. This provides two significant benefits. It improves nutrition for the children, and helps keep them in school since the provided meal is occasionally the only meal they... View Details

Keywords: Food; Service Operations; Education; Philanthropy and Charitable Giving; Food and Beverage Industry; India

February 1981 (Revised May 1988)
Case

Marriott's Rancho Las Palmas Resort

Management of a resort hotel near Palm Springs is reviewing the hotel's performance nine months after opening and planning a marketing strategy for 1980. Of particular concern is the strategy to adopt during the shoulder and off-seasons when demand for the product is... View Details

Keywords: Marketing Strategy; Accommodations Industry

March 2021
Case

Founders Factory

By: Jeffrey F. Rayport and James Barnett

In January 2020, Founders Factory (FF) Executive Chairman Brent Hoberman and CEO Henry Lane Fox were considering FF’s expansion strategy. FF operated as a venture capital (VC) fund built around an accelerator and incubator, and organized around sectors within... View Details

2016
Book

Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

By: Elie Ofek, Eitan Muller and Barak Libai

This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details

Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development

Find at Harvard

November 2016 (Revised February 2017)
Case

BrightStar Care: The Evolution of a Leadership Team

By: Boris Groysberg, Colleen Ammerman and John D. Vaughan

BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, BrightStar had opened nearly 300 franchises across the United States by 2016, generating over $300... View Details

Keywords: Health Care Services; Entrepreneurs; Board Of Directors; Boards Of Directors; Health Care Industry; Growth Strategy; Organizational Change; Brand Positioning; Entrepreneurial Organizations; Entrepreneurial Management; Franchising; Family-owned Business; Home Health Care; Managing Growth; Management Styles; Organizational Development; Talent Management; Women Executives; Women And Leadership; Business Startups; Family Business; Small Business; Talent and Talent Management; Governing and Advisory Boards; Health Care and Treatment; Human Capital; Leadership Development; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Management Skills; Management Style; Management Succession; Management Systems; Management Teams; Brands and Branding; Marketing Strategy; Strategy

April 2004 (Revised September 2004)
Case

IKEA Invades America

By: Youngme E. Moon

In 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in... View Details

Keywords: Growth and Development Strategy; Brands and Branding; Product Positioning; Goals and Objectives; Competitive Advantage; Globalized Firms and Management; Retail Industry; United States

February 2010 (Revised January 2013)
Case

The Dabbawala System: On-Time Delivery, Every Time

By: Stefan H. Thomke and Mona Sinha

Describes the Mumbai-based Dabbawala organization, which achieves very high service performance (6 Sigma equivalent or better) with a low-cost and very simple operating system. The case explores all aspects of their system (mission, information management, material... View Details

Keywords: Information Technology; Service Operations; Service Delivery; Logistics; Alignment; Management Systems; Human Resources; Innovation and Invention; Mumbai

April 2022 (Revised May 2022)
Case

Mastercard Labs (A)

By: Linda A. Hill, Sunil Gupta, Emily Tedards and Julia Kelley

When Ajaypal (Ajay) Banga became the CEO of Mastercard in 2010, he shifted the company’s competitive focus from card networks to cash itself. Mastercard’s new vision of a “World Beyond Cash” distilled into a three-pronged framework: Grow the core business, Diversify... View Details

March 2016 (Revised March 2022)
Teaching Note

Evive Health and Workplace Influenza Vaccinations

By: John Beshears

Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective messages that improve individuals' health... View Details

23 Oct 2000
Research & Ideas

The Strategy-Focused Organization

write Kaplan and Norton,"is perhaps our best example of putting the five principles of a Strategy-Focused Organization into practice." (The five principles are: translate the strategy to View Details

Keywords: by Robert S. Kaplan & David P. Norton

October 2017 (Revised November 2017)
Case

Lovepop

By: Robert F. White, Ramana Nanda and Olivia Hull

As they prepare to graduate from Harvard Business School, the co-founders of greeting card company startup Lovepop need capital to cover the company’s operating costs and must choose between two seed financing offers. One offer is from an angel group and the other from... View Details

Keywords: Accelerator; Incubator; Seed Financing; Convertible Debt; Entrepreneurship; Venture Capital; Financing and Loans; Borrowing and Debt; Growth and Development Strategy; Valuation; Consumer Products Industry; Retail Industry; Boston; Massachusetts; United States

October 2009 (Revised July 2010)
Case

Roshan: Light at the end of the tunnel in Afghanistan

By: Herman B. Leonard and Qahir Dhanani

Roshan is a highly successful telecommunications company founded by the Aga Khan fund for economic development in Afghanistan during an ongoing civil conflict. Company leaders must now decide financial and market strategy for the next phase of development of the... View Details

Keywords: Developing Countries and Economies; Financial Strategy; Growth and Development Strategy; Marketing Strategy; Corporate Social Responsibility and Impact; War; Telecommunications Industry; Afghanistan

September 2014 (Revised June 2016)
Case

Whole Foods: The Path to 1,000 Stores

By: David F. Drake, Ryan W. Buell, Melissa Barton, Taylor Jones, Katrina Keverian and Jeffrey Stock

The case examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly-stated goal of growing from 351 to 1,000 domestic stores by 2022. It was also... View Details

Keywords: Human Capital; Food; Expansion; Market Entry and Exit; Operations; Strategy; Retail Industry; Food and Beverage Industry; United States

Research Summary

Current Research

I am interested in research on various topics in retail operations and supply chain management, including inventory management, product variety, distribution logistics, financial performance of retailers, and linking operational performance to... View Details

December 2004 (Revised February 2006)
Case

Executive Decision Making at General Motors

By: David A. Garvin and Lynne Levesque

Describes the evolution of General Motors' strategy, organizational structure, and management processes from its founding to the present day. Focuses on the role of GM's management committee—the senior-decision-making body at the company, now called the Automotive... View Details

Keywords: Globalized Firms and Management; Management Practices and Processes; Organizational Structure; Competitive Strategy; Decision Making; Management Teams; Auto Industry

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