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  • December 1980 (Revised February 1998)
  • Case

McDonald's Corp. (Condensed)

By: W. Earl Sasser and David C. Rikert
Describes the operating system of McDonald's, the world's most successful fast food chain. The case does not have a decision focus; it is designed for use with Burger King Corp. Students are asked to compare the operating systems of these two fast food hamburger... View Details
Keywords: Service Operations; Competition; Food and Beverage Industry
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Sasser, W. Earl, and David C. Rikert. "McDonald's Corp. (Condensed)." Harvard Business School Case 681-044, December 1980. (Revised February 1998.)

    Kris Johnson Ferreira

    Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

    Keywords: retailing

      Hise O. Gibson

      Hise Gibson graduated from West Point, where he was a member of the Division-1A Army football team. Following graduation, he commissioned in the US Army as an Aviation Officer in the UH60 Blackhawk Helicopter. He served with distinction in various command and staff... View Details

        Elisabeth C. Paulson

        Elisabeth Paulson is an Assistant Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School. She teaches the first year course on Technology and Operations Management in the required curriculum.
        View Details
        Keywords: agriculture; federal government; state government; grocery; nonprofit industry
        • December 1980 (Revised February 1998)
        • Case

        Burger King Corp.

        By: W. Earl Sasser and David C. Rikert
        Describes the operating system of a Burger King unit. The case does not have a decision focus; it is designed for use with McDonald's Corp. Students are asked to compare the operating systems of these two fast food hamburger chains. Careful analysis will detect the... View Details
        Keywords: Food; System; Operations; Retail Industry; Food and Beverage Industry; United States
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        Sasser, W. Earl, and David C. Rikert. "Burger King Corp." Harvard Business School Case 681-045, December 1980. (Revised February 1998.)
        • 2020
        • Book

        Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World

        By: Marco Iansiti and Karim R. Lakhani
        In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very... View Details
        Keywords: Artificial Intelligence; Technological Innovation; Change; Competition; Strategy; Leadership; Business Processes; Organizational Change and Adaptation; AI and Machine Learning
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        Iansiti, Marco, and Karim R. Lakhani. Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World. Boston: Harvard Business Review Press, 2020.
        • 16 Jul 2020
        • Research & Ideas

        Restaurant Revolution: How the Industry Is Fighting to Stay Alive

        It’s never been easy to make money in the restaurant industry. A highly fragmented sector dominated by 70 percent independent owners and operators, the average restaurant’s annual revenue hovers around $1 million and generates an View Details
        Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage
        • December 2022 (Revised August 2023)
        • Case

        Circles.Life at a Crossroads of Growth

        By: Juan Alcácer and Adina Wong
        In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details
        Keywords: Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore
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        Alcácer, Juan, and Adina Wong. "Circles.Life at a Crossroads of Growth." Harvard Business School Case 723-404, December 2022. (Revised August 2023.)
        • 29 Mar 2018
        • HBS Seminar

        Prithwiraj Choudhury, Harvard Business School

        • 22 Oct 2007
        • Research & Ideas

        Bringing ‘Lean’ Principles to Service Industries

        Thanks to the pioneering success of Toyota, the concept of a "lean" operating system has been implemented in countless manufacturing companies and even adapted for industries as diverse as insurance and healthcare. With its... View Details
        Keywords: by Julia Hanna; Computer
        • November 1972 (Revised July 2023)
        • Case

        Benihana of Tokyo

        By: W. Earl Sasser
        Discusses the development of a chain of "theme" restaurants. The student is asked to evaluate the current operating strategy and suggest a long-term expansion strategy. View Details
        Keywords: Expansion; Business Strategy; Brands and Branding; Food and Beverage Industry; Service Industry
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        Sasser, W. Earl. "Benihana of Tokyo." Harvard Business School Case 673-057, November 1972. (Revised July 2023.)
        • July 2007
        • Case

        Kristen's Cookie Company (A) (Abridged)

        By: Roger E. Bohn and Janice H. Hammond
        The student is starting his or her own business, baking make-to-order cookies. Basic times of each operation are laid out and the student is asked to determine the consequences for the operating system. Serves as an exercise and review of concepts such as capacity,... View Details
        Keywords: Entrepreneurship; Growth Management; SWOT Analysis; Operations; Outcome or Result; Performance Capacity
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        Bohn, Roger E., and Janice H. Hammond. "Kristen's Cookie Company (A) (Abridged)." Harvard Business School Case 608-037, July 2007.

          Omar Olivarez

          Omar Olivarez is a doctoral candidate in the Technology & Operations Management unit. His interests lie at the intersection of automation, labor, innovation, and managerial views of the firm. Omar received his BBA in Management Information Systems from The... View Details

            Jacqueline Ng Lane

            Jackie Lane is an Assistant Professor in the Technology and Operations Management Unit at Harvard Business School and a co-Principal Investigator of the Laboratory for Innovation Science at Harvard (LISH) at the Digital Data Design Institute (D^3) at Harvard. She... View Details

            • February 2015 (Revised March 2022)
            • Case

            Quincy Apparel (A)

            By: Thomas R. Eisenmann and Lisa Mazzanti
            Quincy Apparel designs, manufactures and sells work apparel for young professional women that offers the fit and feel of high-end brands at a lower price. In late 2012, Quincy's cofounders are debating how to approach a crucial board meeting. Their seed-stage startup... View Details
            Keywords: Retail; Failure; Online Retail; Women's Apparel; Business Startups; Business Plan; Business Model; Entrepreneurship; Production; E-commerce; Retail Industry; Technology Industry; Fashion Industry; New York (city, NY)
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            Eisenmann, Thomas R., and Lisa Mazzanti. "Quincy Apparel (A)." Harvard Business School Case 815-067, February 2015. (Revised March 2022.)
            • 25 May 2011
            • HBS Case

            QuikTrip’s Investment in Retail Employees Pays Off

            Ton says the key is making the right operating decisions. "You can invest in your people and offer low prices," she says. "And guess what? You'll have a service advantage too." For QuikTrip, that advantage is evident... View Details
            Keywords: by Julia Hanna; Retail
            • October 1994 (Revised August 2006)
            • Case

            Sport Obermeyer Ltd.

            By: Janice H. Hammond and Ananth Raman
            The case describes operations at a skiwear design and merchandising company and its supply partner. Introduces production planning for short-life-cycle products with uncertain demand and allows students to analyze a reduced version of the company's production planning... View Details
            Keywords: Product; Supply Chain; Demand and Consumers; Production; Planning; Globalized Markets and Industries; Forecasting and Prediction; Industry Growth; Apparel and Accessories Industry; Sports Industry; United States; Hong Kong
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            Hammond, Janice H., and Ananth Raman. "Sport Obermeyer Ltd." Harvard Business School Case 695-022, October 1994. (Revised August 2006.)
            • 26 Oct 2021
            • News

            What Companies Want Most in a CEO: A Good Listener

              Justine Boudou

              Justine Boudou is a doctoral student in the Technology and Operations Management (TOM) unit at Harvard Business School.

              She is primarily interested in the economics of science and innovation. Justine holds a MSc from the engineering school... View Details

              Keywords: biotechnology; health care; pharmaceuticals
              • January 2007 (Revised January 2010)
              • Case

              Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (A)

              By: James K. Sebenius and Ellen Knebel
              Describes the retailer-supplier negotiations of Tom Muccio, one of the earlier Proctor & Gamble (P&G) employees to be based in Bentonville, Arkansas, in negotiating the early operational components of the supplier-retailer partnership between P&G and Wal-Mart in the... View Details
              Keywords: Negotiation Process; Supply Chain Management; Partners and Partnerships; Conflict and Resolution; Bentonville
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              Sebenius, James K., and Ellen Knebel. "Tom Muccio: Negotiating the P&G Relationship with Wal-Mart (A)." Harvard Business School Case 907-013, January 2007. (Revised January 2010.)
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