Publications

2020
Working Paper

Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?

By: Alvin J. Silk and Ernst R. Berndt

The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details

Keywords: Economy; Advertising; Spending; Media

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April 1974 (Revised June 1983)
Case

Robert F. Kennedy High School

By: John J. Gabarro

Presents the problem facing a newly appointed high school principal. Raises issues about interpersonal and group behavior including lack of open conflict resolution and the need to intervene in an interpersonal conflict. Also raises the issue of intergroup conflict... View Details

Keywords: Interpersonal Communication; Secondary Education; Employee Relationship Management; Organizational Structure; Behavior; Conflict Management; System

October 14, 2019
Article

Cracking the Code of Sustained Collaboration

By: Francesca Gino

When most organizations strive to increase collaboration, they approach it too narrowly: as a value to cultivate—not a skill to teach. So they create open offices, talk up collaboration as a corporate goal, and try to influence employees through other superficial means... View Details

Keywords: Collaboration; Listening; Empathy; Feedback; Organizational Culture; Interpersonal Communication; Training; Programs

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25 May 2016
Blog Post

Meet the Africa Business Club

community with Harvard Business School. MISSION The HBS Africa Business Club, founded on November 12, 1997, is dedicated to increasing the awareness of business opportunities on the African continent. Our activities are professional,... View Details

Keywords: All Industries

November–December 2021
Article

Does Gender Matter? The Effect of Management Responses on Reviewing Behavior

By: Davide Proserpio, Isamar Troncoso and Francesca Valsesia

We study the effect of management responses on the reviewing behavior of self-identified female and male reviewers. Using data from Tripadvisor, we show that after hotels begin to respond to reviews, the probability that a negative review comes from a self-identified... View Details

Keywords: Word Of Mouth; Online Reviews; Management Responses; E-commerce; Gender; Prejudice and Bias; Digital Platforms; Customers

SSRN

July 2011
Article

Kidney Paired Donation

By: C. Bradley Wallis, Kannan P. Samy, Alvin E. Roth and Michael A. Rees

Kidney paired donation (KPD) was first suggested in 1986, but it was not until 2000 when the first paired donation transplant was performed in the U.S. In the past decade, KPD has become the fastest growing source of transplantable kidneys, overcoming the barrier faced... View Details

Keywords: Philanthropy and Charitable Giving; Health Care and Treatment; Growth and Development Strategy; Success; Problems and Challenges; Programs; System; United States

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Profile

Ruzwana Bashir

Ruzwana Bashir is one of those talented people who could have taken a variety of paths to success. But Bashir, who grew up in North Yorkshire town in a small community of British-Pakistani families, knew from a young age that she wanted... View Details

18 Feb 2010
Working Paper Summaries

The Mirroring Hypothesis: Theory, Evidence and Exceptions

Keywords: by Lyra Colfer & Carliss Y. Baldwin

July 2008 (Revised January 2010)
Case

Affinity Labs, Inc.

By: Joseph B. Lassiter III and Elizabeth Kind

In November 2006, Chris Michel left Military.com, which he founded in 1999, to start Affinity Labs, a global network of online communities. That month, Michel raised a Series A round of venture funding and established a partnership with Monster, which he had sold... View Details

Keywords: Mergers and Acquisitions; Business Startups; Entrepreneurship; Demand and Consumers; Partners and Partnerships; Social and Collaborative Networks; Online Technology

12 Oct 1999
Research & Ideas

Throwing Your Opponent: Strategies for the Internet Age

instantaneously," the Internet has created a world in which competitive advantage can appear and disappear overnight. Yoffie and Cusumano use the term "judo strategy" to encompass the combination of capabilities that competing on Internet time demands—speed,... View Details

Keywords: by Daniel Penrice

June 2014 (Revised February 2017)
Case

Kathy Giusti and the Multiple Myeloma Research Foundation

By: Richard G. Hamermesh, Joshua D. Margolis and Matthew G. Preble

What do you do when your rising professional career is cut short by an unexpected cancer diagnosis? Kathy Giusti shifted careers, built a new organization that transformed how cancer research is done, and now faces the challenge of sustaining the organization and its... View Details

May 8, 2020
Article

Lead Your Team Into a Post-Pandemic World

By: Hubert Joly

The unprecedented COVID-19 pandemic has tested leaders, especially as it relates to how they lead their workers. As the crisis goes on, many that the author has spoken with have begun to frame it around three distinct phases: The Shelter-in-Place Phase, the Re-opening... View Details

Keywords: COVID-19; Re-opening; Health Pandemics; Leadership; Employees; Communication; Human Needs

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16 Mar 2009
Working Paper Summaries

Running Out of Numbers: Scarcity of IP Addresses and What To Do About It

Keywords: by Benjamin Edelman; Communications; Communications; Communications

2007
Working Paper

Competition in Modular Clusters

By: Carliss Y. Baldwin and C. Jason Woodard

The last twenty years have witnessed the rise of disaggregated "clusters," "networks," or "ecosystems" of firms. In these clusters the activities of R&D, product design, production, distribution, and system integration may be split up among hundreds or even thousands... View Details

Keywords: Price; Profit; Digital Platforms; Industry Clusters; Competition; Horizontal Integration; Vertical Integration

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January 2012 (Revised September 2015)
Case

Tough Decisions at Marks and Spencer

By: George Serafeim

In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer, with great fanfare, announced its "Plan A" initiative. Based on the five essential pillars of climate change, waste, sustainable materials, fair partnership, and health,... View Details

Keywords: Decision Making; Environmental Sustainability; Corporate Social Responsibility and Impact; Corporate Strategy; Retail Industry

05 Sep 2000
Research & Ideas

Building Bridges Between Education and Business

to academic study, representatives of some of the groups pointed out. "We come from a country that is closed. People are not used to opening themselves up to information, and companies are fearful of showing their own weak points to one... View Details

Keywords: by Martha Lagace

September 2017
Case

Sensing (and Monetizing) Happiness at Hitachi

By: Ethan Bernstein and Stephanie Marton

Inspired by research linking happiness and productivity, Hitachi had invested in developing new “people analytics” technologies to help companies increase employee happiness. Hitachi had begun manufacturing high-tech badges that quantify a wearer’s activity patterns.... View Details

Keywords: People Analytics; Japan; Sociometers; Wearables; Interpersonal Communication; Human Resources; Happiness; Technology Industry; Japan