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Show Results For
- All HBS Web
(2,045)
- People (6)
- News (624)
- Research (1,155)
- Events (7)
- Multimedia (6)
- Faculty Publications (394)
- Web
Program Requirements - Doctoral
Marketing Program Requirements Below please find the program requirements for a students in Marketing . Doctoral students in Marketing generally complete the program in five... View Details
- 13 Jan 2010
- Working Paper Summaries
Private Equity and Industry Performance
- 05 Dec 2013
- Op-Ed
Encourage Breakthrough Health Care by Competing on Products Rather Than Patents
they should open target data and compete on solutions—compounds and molecules addressing the targets. I agree. If we're going to get the breakthrough products we want at a development cost we can afford, we have to figure out the best... View Details
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
habits of consumers. How about the habits of marketers? How open are marketers to trying these new methods of attracting customers? A: Marketers have a number of beliefs and... View Details
Keywords: by Martha Lagace
- 08 Oct 2007
- Research & Ideas
Management Education’s Unanswered Questions
beneficial for society. This theme was later replaced by preference for disciplinary knowledge, and finally by a market logic that regards business education as a marketable commodity rather than a... View Details
- 17 Oct 2011
- Research & Ideas
How ‘Hybrid’ Nonprofits Can Stay on Mission
same way as new hires' work habitus influences the way in which they will enact the market and social welfare logics within hybrids, the work habitus of top managers influences the way in which they enact both logics in their daily... View Details
Keywords: by Carmen Nobel
- 28 Oct 2008
- First Look
First Look: October 28, 2008
reviewing the company's marketing strategy for charge and credit cards in the United States. A variety of growth options exists for students to consider, including further penetration of existing markets and... View Details
Keywords: Martha Lagace
- January 2025
- Teaching Note
AGENTS.inc: Pathways to Growth at an AI Startup
By: Frank Nagle and Susan Pinckney
Teaching Note for HBS Case No. 724-444. In 2024, AI agent startup company AGENTS.inc faced multiple strategic decisions that could shape the company’s ability to grow into the future AI agent market leader. View Details
- 09 Jan 2024
- In Practice
Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year
complex issues. This efficiency in content creation not only accelerates innovation but also opens up new avenues for strategic problem-solving. So, what role should humans play? Generative AI’s strength is to develop ideas that will... View Details
- Research Summary
Overview
Pushing decision authority downward and increasing employee autonomy have become watchwords for the modern organization. Leaders of contemporary organizations view efforts to replace “command and control” systems with less-hierarchical approaches to organizing as... View Details
- Web
Great American Business Leaders of the 20th Century - Leadership
Loan Marketing Association, 1973–1990 William Fox Fox Film Company, 1915–1929 Clarence Francis General Foods Corporation, 1935–1943 John M. Franklin United States Lines, 1946–1960 Frank M. Freimann Magnavox Company, 1950–1967 Jack Frye... View Details
- 19 Sep 2017
- First Look
First Look at New Research and Ideas, September 19
general purpose (e.g., quality management) to highly market specific (e.g., knowing how to manufacture an airplane wing). To illustrate the potential of the framework to shed new light on traditional strategy questions, the article... View Details
Keywords: Sean Silverthorne
- Web
Program Details - Doctoral
Program for Research in Markets & Organizations Program Details 42ms Program Dates The dates for Summer 2025 will be between June 2025 - August 2025. Program Eligibility PRIMO is open to continuing students... View Details
- Web
Apply to PRIMO - Doctoral
Program for Research in Markets & Organizations Apply to PRIMO 77ms HOW TO APPLY Applications for PRIMO 2025 have now closed. Applications for PRIMO 2026 will open in late Fall. All files must be uploaded as... View Details
- Web
Research Areas - Doctoral
Program for Research in Markets & Organizations Research Areas 6ms HBS faculty conduct research on a wide variety of topics. In the application you must indicate your top three choices of research areas, in order of preference, from the... View Details
- 30 Nov 2016
- HBS Seminar
Melissa Valentine and Michael Bernstein, Stanford University
- 30 Jan 2007
- First Look
First Look: January 30, 2007
for organizational theory. The Value of Openness in Scientific Problem Solving Authors:Karim R. Lakhani, Lars Bo Jeppesen, Peter A. Lohse, and Jill A. Panetta Abstract Openness and free information sharing... View Details
Keywords: Martha Lagace
- November 2013
- Article
Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
By: Jill Avery, Thomas Steenburgh, John A. Deighton and Mary Caravella
Buying a product has never been easier. Consumers can shop online, over the phone or via mail order, from home or on the go, and if they want to experience touch and feel, they can also visit a "real" store. Often, one and the same retailer offers several of these... View Details
Keywords: Channel Management; Retailing; Marketing; Marketing Channels; Marketing Strategy; E-commerce; Retail Industry; United States
Avery, Jill, Thomas Steenburgh, John A. Deighton, and Mary Caravella. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping." GfK Marketing Intelligence Review 5, no. 2 (November 2013).
- September 2020
- Case
Apple Bets on Augmented Reality
By: Rory McDonald, David Lane and Mel Martin
In 2020, augmented reality (AR) was still a nascent technology with blockbuster potential, one which Apple was actively developing as its iPhone franchise waned. But the emergence of AR was uneven, including the disappointing Google Glass and the unexpected viral... View Details
Keywords: Augmented Reality; Industry Structures; Product Development; Commercialization; Competition; Corporate Strategy; Diversification; Information Technology; Technology Adoption; Information Technology Industry; Technology Industry; Video Game Industry
McDonald, Rory, David Lane, and Mel Martin. "Apple Bets on Augmented Reality." Harvard Business School Case 621-007, September 2020.
- Web
Program Requirements - Doctoral
Committee Meeting All students are required to hold a meeting with their Dissertation Committee by May of their 4th year to discuss a clear path for the student to successfully defend their dissertation and provide feedback and advice on the job View Details