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Publications

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  • All HBS Web  (635)
    • News  (120)
    • Research  (447)
    • Events  (6)
    • Multimedia  (4)
  • Faculty Publications  (139)

Show Results For

  • All HBS Web  (635)
    • News  (120)
    • Research  (447)
    • Events  (6)
    • Multimedia  (4)
  • Faculty Publications  (139)
← Page 26 of 635 Results →
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

December 4, 2017 Harvard Business Review How a Fast-Growing Startup Built Its Sales Team for Long-Term Success By: Cespedes, Frank V., and David Mattson Abstract—It’s common for leaders of sales teams to... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

account, we present six studies, conducted in the field and in the lab. A pre-registered field experiment indicated that diners were 21.1% more likely to buy a bowl of chicken noodle soup when a sign revealing its ingredients also included the cafeteria’s costs to make... View Details
Keywords: Dina Gerdeman
  • 14 Oct 2014
  • First Look

First Look: October 14

Harvard Business Review Putting Sales at the Center of Strategy By: Cespedes, Frank Abstract—Research indicates that relatively few firms execute their strategies effectively, and, on average, companies deliver just 50% to 60% of the... View Details
Keywords: Sean Silverthorne
  • 22 Dec 2022
  • Blog Post

Climate Stories Episode #13: Democratizing Climate Returns - Nisha Desai (HBS 1997), Founder and CEO of Invest With Intention

capacity coming online worldwide over the next half-decade. That forecast is almost 30% higher than last year's edition of the rolling 5-year projections. Likewise, a new survey by Columbia University's energy think tank polled investment... View Details
  • 01 Sep 2009
  • News

E Ink’s Wild Ride

three MIT scientists founded E Ink in 1997. “I was the business guy,” says Wilcox, who over time has held senior leadership roles at the company in areas ranging from sales and marketing to finance to R&D. Twelve years later, the company... View Details
Keywords: Julia Hanna; e-books; e-reading; News, Library, Internet, and Other Services; Information; Computer and Electronic Product Manufacturing; Manufacturing
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/717038-PDF-ENG Harvard Business School Case 618-024 Driving Towards a Disruption? (B) This (B) case is an update to HBS No. 612-101, “Driving Towards a Disruption?” It looks at recent changes made at HBS to support View Details
Keywords: Carmen Nobel
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

Cases & Course MaterialsBMW's Project Switch (A): Importers vs. National Sales Companies Harvard Business School Case 509-023 BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's... View Details
Keywords: Martha Lagace
  • 20 Dec 2018
  • News

Baker Library Webinar Features Resources for Alumni

ahead of time by participants, Haley said the pair was able to run live searches based on their immediate research needs to demonstrate research tools. Alumni asked about specific topics, such as wanting to find statistics on the worldwide production and View Details
Keywords: Margie Kelley
  • 26 Jul 2016
  • Research & Ideas

Where will Pokémon Go with Your Personal Information?

broke the shrink wrap on a package, they’d effectively accepted the licensing agreement. That whole concept of end-user licensing was revolutionary because it laid the groundwork for all the online licensing that came afterward—the... View Details
Keywords: Re: Willy C. Shih; Video Game; Entertainment & Recreation
  • 01 Sep 2018
  • News

The True Value of a Tweet

much more easily do A/B testing and even more sophisticated tests to try to get at these questions—of online and offline behaviors—than you could in the past. It’s also just fun for us as experimentalists to try to come up with ingenious... View Details
Keywords: Jen McFarland Flint
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index’s first product was a customer database tool that allowed... View Details
Keywords: Dina Gerdeman
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

potential payoffs of e-commerce investments. Measuring returns on e-commerce projects can be a daunting challenge. Predicting customer behavior is difficult, because using the Web to do business is still relatively new to many businesses and thus forecasting View Details
Keywords: by Marc J. Epstein
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

Warner. However, it has also begun to explore new ways to expand its online advertising model, experimenting with more elaborate forms of advertising (involving graphics, animation, and video). Google has also begun exploring the... View Details
Keywords: Martha Lagace
  • 21 Apr 2003
  • Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

from above. As transistor radios evolved into the Walkman, parents bought them, too. Some other examples of crummy products finding a market with non-consumers: The first digital cameras were expensive and competed against existing high-quality cameras. View Details
Keywords: by Sean Silverthorne
  • 01 Dec 2015
  • Research & Ideas

What to Do When Your Organization Has Dueling Missions

$3.94 billion in sales from its more than 3,000 retail stores and its online auction site. Even so, Goodwill’s core mission is to provide job training and placement to people with disabilities, criminal... View Details
Keywords: by Carmen Nobel
  • 01 Aug 2012
  • What Do You Think?

Should CEOs Worry About ‘Too Big to Succeed?’

several people have contacted me recently requesting introductions to leaders who have successfully taken their organizations through the size barrier of roughly a billion dollars in sales or several thousand employees without taking a... View Details
Keywords: by James Heskett; Manufacturing; Financial Services
  • 05 Sep 2017
  • First Look

First Look at New Research and Ideas, September 5, 2017

boycott as well as a shareholder proposal to change its policies on political contributions. The case covers current campaign finance regulations as they relate to business as well as Target's lobbying activities regarding online View Details
Keywords: Sean Silverthorne
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

in-person bootcamps. Should Flatiron shift investment to aggressively expand online or grow online and in-person bootcamps in tandem? Should they pursue opportunities to sell View Details
Keywords: Re: Multiple Faculty
  • 20 Dec 2016
  • First Look

December 20, 2016

Dubra, and Alejandro Lagomarsino Abstract—We analyze the role of people’s beliefs about the rich in the determination of public policy in the context of a randomized online survey experiment. A question we study is the desirability of... View Details
Keywords: Carmen Nobel
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

"platform") around the rapidly expanding online video industry. Simultaneously, CEO Jeremy Allaire was completing a major funding round that would enable the company to make strategic investments in some or all of several... View Details
Keywords: Martha Lagace
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