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Show Results For
- All HBS Web
(3,416)
- People (4)
- News (842)
- Research (1,965)
- Events (32)
- Multimedia (18)
- Faculty Publications (1,029)
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- 24 Apr 2014
- News
Using storytelling to transform the retail experience
Stories make sales. That’s the philosophy of Jennifer Lee Koss (AB 2001, MBA 2008), cofounder of BRIKA, an online shop for modern and elevated craft. BRIKA (from fabricá, the Spanish word for factory) enhances the appeal of its... View Details
- 26 Jul 2018
- News
Running the Numbers
social media,” Gelman explains. Several years ago, the Patriots relied on similar analytics to re-invent its marketing to women, launching successful merchandising, a new online content section called... View Details
Keywords: Deborah Blagg
- 01 Dec 2016
- News
Vive la Madeleine!
the pantheon of classic French treats. In the 1980s, the company employed nearly 400 workers and enjoyed a 40 percent market share. Subjected to a series of buyouts, the product line shifted to a more mass-market approach that led to a... View Details
- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
the pandemic? Because the virus scares the crap out of everyone.” April: Rachel, you've studied a lot about conversation styles. Are there particular conversation styles that are either helpful or harmful in the online environment?... View Details
Keywords: Zoom
- 01 Jun 2005
- News
Do You Speak Business?
seems to rise above national influences and toward a commonality shared by other top firms in the international arena. In their study of the software industry in India, HBS professors Tarun Khanna and Krishna Palepu detect signs that globalization in the product and... View Details
Keywords: Garry Emmons
- 01 Dec 2009
- News
An Action Plan for Economic Recovery
POZEN: Offers a plan for overhauling the U.S. financial system to avoid a repeat of the recent market meltdown. Most books about the nation’s financial crisis tell us what happened. In his new book, HBS senior lecturer Robert Pozen tells... View Details
- 15 Nov 2013
- News
Helping Bright Ideas Shine Again
now, but that could change in a few years when the markets are right. "We specialize in restructuring patents, carrying out further development work, then getting them into the hands of strategic buyers who can bring them to market."... View Details
Keywords: Robert S. Benchley
- 01 Mar 2010
- News
Lords of Strategy
strategy revolution was a way of systematically putting together all the elements that determined their corporate fate, in particular, the three Cs central to any good strategy: the company’s costs, especially costs relative to other companies; the definition of the... View Details
- 25 Jan 2016
- News
Helping Young African Managers Find Their Way Home
schools, some of whom matriculated at HBS. Now the people we have helped are paying it back, mentoring other people; it’s like a chain reaction. Now we have way too many mentors onboard, so we need to market the program better—make it... View Details
Keywords: Constantine von Hoffman
- 01 Jun 2005
- News
Profiles from the Class of 2005
combination offered by Ford Motor Company’s management training program. While he excelled at leading teams to solve engineering-based manufacturing problems, it was a stint in sales and marketing that changed his life. “I was on the job... View Details
- 01 Jun 2013
- News
Revitalizing America
entrepreneurs to places with unmet needs, where their imaginations can be stimulated to find new solutions—for example, the cloth incubators for premature babies who lack hospital access, developed by Embrace in San Francisco, or Khan Academy, which offers a massive... View Details
Keywords: Health, Social Assistance
- 02 Sep 2018
- News
Havana Rising
brother-in-law. Gordon works with partners like Benedetti and the Kempinski to plan events and conferences at the hotel; today, they are discussing a joint US road show to sell Cuba as a travel destination to luxury and corporate travel agents and some related View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Mar 2023
- News
Is AI OK?
Illustrations by Dan Bejar Illustrations by Dan Bejar When she began investigating Airbnb’s smart-pricing algorithm several years ago, Assistant Professor Shunyuan Zhang wasn’t looking for evidence that it generated discriminatory outcomes, a problem known as... View Details
- 01 Feb 2000
- News
The Future Is Now: 21st-Century Business Pondered at HBS Forum
From buttoned-down basics (the details of online commerce) to the fringes of sci-fi (implanting computers in human brains), few stones were left unturned last October at a wide-ranging HBS forum devoted to an examination of the future of... View Details
- 01 Dec 1997
- News
1997 Placement Data Reflect January Cohort's Success
and September cohorts would fare differently in the job market after graduation, since the January cohort proceeded straight through the MBA Program without the traditional summer work experience. Placement statistics for the Class of... View Details
- 01 Oct 2000
- News
Three Promoted to Full Professor
examining how firms compete in foreign markets and how government policies shape and constrain their options. She is also writing a book about information-based industries, such as media and entertainment, and their quest for global... View Details
- 02 Mar 2023
- News
Carbon's Second Act
Photo credits: Brenae Bowers Brix and Russ Campbell Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: This story starts the way all classic stories of tech entrepreneurship do: In Todd Brix's garage. Brix (MBA 1997) started his career in the... View Details
- 01 Dec 2013
- News
14 for '14
author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online View Details
- 29 Jan 2021
- News
Holding Business to Account
idea of being a passive investor, along for the ride, no longer appealed to me,” Aiyer says. Shareholders were owners, she realized, and they had a say in how a company ran as well as the ability to influence everything from labor... View Details
- 01 Sep 2020
- News
Elevator Pitch: First Byte
employees and customers.” Heard: “We’re working on a pilot with a foodservice provider in the Boston area. For us, the biggest milestone will be putting a robot in the market so we can become a more proven concept before we start... View Details