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Show Results For
- All HBS Web
(604)
- People (1)
- News (122)
- Research (380)
- Events (3)
- Multimedia (2)
- Faculty Publications (123)
- 28 Sep 2021
- News
Alumni Connections Drive Career Opportunities for Students
network. HBS’s 87,000-plus alumni serve as change makers and an important resource for students. Early in the pandemic, the CPD team made an appeal to alumni and recruiting partners that resulted in nearly 1,000 new full-time and... View Details
Keywords: Becca Carnahan
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
Hans-Willi Schroiff, vice president of market research and business intelligence for the German company Henkel, described why detergent has made a valuable case study for new and edgy marketing. (They cautioned that they are not ready to... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
different brands and categories at various stages of market development. Much of the controversy surrounding DTCA involves the question of whether advertising informs rather than persuades. Our present knowledge about the functions of... View Details
Keywords: by Manda Salls
- Web
FAQs - Institute For Strategy And Competitiveness
Health Delivery Project The Institute for Cancer Care Innovation MOC Network ICIC U.S. Cluster Mapping Project U.S. Competitiveness Project FSG Shared Value Initiative Social Progress Imperative AllWorld Network VBHCD Initiative VBHCD Initiative View Details
- 13 Oct 2003
- Research & Ideas
How to Pick Managers for Disruptive Growth
of past successes to predict that more successes are in store. The theory in use is that if you find someone with a track record and with the right-stuff attributes, then he or she can successfully manage the new business venture. But in... View Details
Keywords: by Michael Raynor
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
customers over long periods of time. What's the secret of long-running megabrands such as Mountain Dew, Nike, and Budweiser? The magical sweet spot when a brand delivers imaginative stories that are perfectly attuned to society's desires. His View Details
Keywords: by Martha Lagace
- 31 Oct 2017
- Op-Ed
Op-Ed: In Tackling #MeToo, Don’t Ignore Micro-Insults That Harm Women’s Careers
be done? It is also said that unconscious bias is rampant, as shown by immediate associations on word tests, say of men with work or women with children. But this is actually “statistical discrimination”–playing the odds about typical gender patterns. When sufficient... View Details
Keywords: by Rosabeth Moss Kanter
- 23 Mar 2016
- Research & Ideas
Researchers Prove C-Suite Gender Gap—but Can’t Explain It
Here’s some bad news and some worse news for women who aspire to the executive suite. The bad news is that there’s a huge gender gap in top corporate positions, both in terms... View Details
Keywords: by Carmen Nobel
- 01 Aug 2005
- Research & Ideas
How to Choose the Best Deal
presents special strategic and tactical challenges. (See the sidebar "Linked Negotiations" for descriptions of three categories of such talks.) This article focuses on "birds in the bush"—situations in which, like Jim,... View Details
Keywords: by Michael Wheeler
- 10 Jun 2008
- First Look
First Look: June 10, 2008
key points in the motor coach industry such as market size, categories of buses, reasons for purchasing, and the basis for competition amongst motor coach manufacturers. Purchase this case:... View Details
Keywords: Martha Lagace
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
networks," says Piskorski. They can address some basic search failures: "It's hard to know what my friends are up to, but online I can catch up with them quickly." But they can also fix bigger search shortcomings, such as those related to establishing... View Details
- 06 May 2015
- Research & Ideas
A Flood of Picassos Threatens to Water Down the Art Market
which the art world uses market categories to separate and organize large amounts of information, which in turn allows buyers and sellers to accurately assess the value of various works. This investigation led to a related lesson that art... View Details
- 04 Feb 2021
- Research & Ideas
Inside CEOs' Pandemic Worries: Uncertainty, Employees, and Kids
ever-changing regulations and policies.” “Complexity was high,” especially early on, one CEO noted, adding: “It was not easy to keep up with [changing regulations and new policies].” Customer behavior also changed in response to the... View Details
- 15 Jun 2021
- News
Alumni Work to Reverse Bias Through Philanthropy
hard—urgent calls for a long-overdue racial reckoning are inspiring innovative approaches to exposing and ending structural inequities in business and society. Two new ventures led by HBS alumni are leveraging the power of philanthropy in... View Details
Keywords: Deborah Blagg
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
Amazon.com saw a decrease. "Depending on your brand or category you might want to watch out and be careful in selecting the type of ad to run," counsels Teixeira. Finally, the researchers found that imagery-focused ads—those big... View Details
- 04 Apr 2005
- What Do You Think?
Can an Organization’s “Deep Smarts” Be Preserved?
preserve "deep smarts"? What do you think? Original Article Successful organizations, according to Dorothy Leonard and Walter Swap in their new book, Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom, rely on... View Details
Keywords: by James Heskett
- 01 Jun 2007
- News
Steve Schwarzman
private, none has shone more brightly than The Blackstone Group and its chairman and CEO, Steve Schwarzman (MBA ’72). Fortune crowned him “the new king of Wall Street” on the cover a week before his 60th birthday on February 13,... View Details
- 01 Jun 2004
- News
Books
“consumption-based economy of the early 20th century originated in the face-to-face selling strategies of peddlers and book canvassers of the previous generation.” The book begins in the early 1800s with a look at the hardships of the first View Details
- 11 Mar 2022
- Blog Post
Climate Stories Episode #2: Sam Steyer, Greenwork
evolution: “We’re not a training company anymore. We are a hiring company, connecting trade schools with clean energy companies.” Currently, Greenwork has some 500 job seekers on its platform and “tens of companies recruiting for more than 100 jobs.” The job View Details
- 19 Dec 2005
- Research & Ideas
Public Education Goes to School
district on the HBS campus each summer. Most of the materials for the program are new cases we develop in urban school districts, along with a few classic business school cases such as Southwest Airlines and the View Details