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Publications

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  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

firms shifting display promotions away from smaller revenue brands toward larger ones following periods of poor financial performance. This indicates the behavior is determined by parties above brand... View Details
Keywords: Martha Lagace
  • 15 Apr 2014
  • First Look

First Look: April 15

fill a projected supply gap. Mission could also buy avocado farms in other countries, expand its international marketing efforts, invest in brand building in Asia, and/or add processed avocado products. This strategy case describes... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2014
  • What Do You Think?

Has the Post-Capitalist Economy Finally Arrived?

network (government?) will need to be developed alongside of capitalism for those who do not survive the massive consolidation." What will capitalism require of us in the future? What do you think? [summing up] Is There Really a... View Details
Keywords: by James Heskett; Service
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement.... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 20 Sep 2011
  • First Look

First Look: September 20

  PublicationsSpanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment Authors:Juan Alcácer and Paul Ingram Publication:American Journal of Sociology (forthcoming). Abstract Global... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2004
  • News

Books

century’s end, as mail-order companies such as Sears Roebuck and Montgomery Ward gained ground and manufacturers began to sell their own distinctive brands and develop their own distribution networks. Birth of a Salesman includes a look... View Details
Keywords: book review; faculty books; Publishing Industries (except Internet); Information
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the... View Details
Keywords: Sean Silverthorne
  • 16 Mar 2010
  • First Look

First Look: March 16

  PublicationsRenewing Unilever: Transformation and Tradition Author:Geoffrey Jones Publication:Istanbul: Is Bankasi Kultur Yayinlari, 2010, Turkish ed. Abstract Unilever's brands can now be found in one out of every two households in the... View Details
Keywords: Martha Lagace
  • 01 Apr 1997
  • News

Facing the Music

1987 the network launched MTV Europe and began to set up other international satellites. Currently, the music channel reaches more than 294 million households on every continent except Antarctica - including unexpected places such as... View Details
Keywords: Marguerite Rigoglioso
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

four different segments—food services, industry, retail, and beverages—and exported 17% of its production, mostly to the United States, Europe, and Japan. El Rey needed to grow, but Redmond wondered how to achieve growth and how to market the "El Rey" View Details
Keywords: Martha Lagace
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53200 September–October 2017 Harvard Business Review Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers By: Iansiti, Marco, and Karim R.... View Details
Keywords: Carmen Nobel
  • 16 Sep 2008
  • First Look

First Look: September 16, 2008

platform and its evolution. We describe three ways of representing platform architectures: network graphs, design structure matrices, and layer maps. We conclude by addressing a number of fundamental strategic questions suggested by a... View Details
  • 25 Feb 2014
  • First Look

First Look: February 25

Abstract—Researchers have long hypothesized that research outputs from government, university, and private company R&D contribute to economic growth, but these contributions may be difficult to measure when they take a non-pecuniary form. The growth of View Details
Keywords: Sean Silverthorne
  • 27 Aug 2013
  • First Look

First Look: August 27

extra-industry professional networks will, through normative conformity, be more likely to adopt turnkey practices; second, that the normative pressure of professional networks will interact with the... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

evolution of the organization’s attempts to grow its social impact in Brazil and beyond—including a loose network of sister organizations, social franchising, licensing agreements, and government adoption. Purchase this... View Details
Keywords: Dina Gerdeman
  • Career Coach

Eileen Stephan

Eileen offers over 20 years of professional experience in recruiting, career management and career coaching in both the corporate and academic worlds. Her most recent position as Global Head of Graduate Recruitment and Program Management for Citigroup followed roles as... View Details
Keywords: Education; Commercial Banking; Financial Services (All); Investment Management; Financial Services (All); Investment Banking; Financial Services (All); Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Hospitality; Retail; Social Enterprise
  • 10 Jun 2014
  • First Look

First Look: June 10

diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords: Sean Silverthorne
  • 15 Sep 2009
  • First Look

First Look: September 15

standard preferences and show that the endogenous structure of the network is conducive to sharing by a significant number of peers, even if sharing is costlier than freeriding. We build on this model of p2p to analyze the optimal... View Details
Keywords: Martha Lagace
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

“Good entrepreneurs are learning machines, so they’re always asking for advice and guidance from multiple sources of expertise, including their investors. In fact, the best founders are outstanding at squeezing every bit of insight, advice, and contacts from their... View Details
Keywords: by Julia Austin
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

  Working PapersSell Side School Ties Authors:Lauren H. Cohen, Andrea Frazzini, and Christopher J. Malloy Abstract We study the impact of social networks on agents' ability to gather superior information about firms. Exploiting novel data... View Details
Keywords: Martha Lagace