Publications

December 1992
Case

BASF: Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign... View Details

Keywords: Advertising Campaigns; Marketing Communications; Brands and Branding; Marketing Strategy; Multinational Firms and Management; Corporate Strategy; Consumer Products Industry; United States; Germany

11 Mar 2014
First Look

First Look: March 11

greater competence. August 2013 Business History Review Charting Dynamic Trajectories: Multinational Firms in India By: Choudhury, Prithwiraj, and Tarun Khanna Abstract—In this article, we provide a synthesizing framework that we call the... View Details

Keywords: Sean Silverthorne

February 1995 (Revised November 1996)
Case

MasterCard and World Championship Soccer

By: John A. Quelch and Carin-Isabel Knoop

The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details

Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States

01 Jun 2023
News

Alumni and Faculty Books

indispensable tale that belongs on the bookshelves of anyone with an interest in American or financial history, The Panic of 1907 is an expert retelling of one of the most important, but least well-known crises of the last 200 years. Xiconomics: What China’s Dual... View Details

Keywords: Publishing Industries (except Internet); Information

April 1998
Case

Becton Dickinson: Worldwide Blood Collection Team (Abridged)

By: Clayton M. Christensen

Becton Dickinson's Vacutainer business was largely based in the United States, but in 1980 management determined to grow the business aggressively first in Europe and then Japan. These areas demanded new products that were tailored to local markets. Despite the change... View Details

Keywords: Resource Allocation; Growth and Development Strategy; Change Management; Product Development; Global Strategy; Expansion; Innovation and Invention; Multinational Firms and Management; Medical Devices and Supplies Industry; United States; Europe; Japan

February 2005
Case

Mahindra & Mahindra: Creating Scorpio

By: Tarun Khanna, Rajiv Lal and Merlina Manocaran

Details the emergence of a private sector automobile manufacturer in India that has created globally competitive and cheap versions of an SUV commonly available worldwide. Asks us to think about the parent corporation's next steps in leveraging this success. In... View Details

Keywords: Developing Countries and Economies; Global Range; Multinational Firms and Management; Emerging Markets; Commercialization; Expansion; Auto Industry; India

01 Jun 1996
News

Four Professors to Retire

Early in his career, for example, he revived the Investment Management course, developing new and timely materials that soon attracted approximately five hundred students per year. As Associate Dean for Executive Education and External Affairs from 1972 to 1977, Crum... View Details

Keywords: Elaine Gottlieb and John Prestage

March 2008 (Revised October 2009)
Case

IBM in the 21st Century: The Coming of the Globally Integrated Enterprise

By: Rosabeth M. Kanter

Members of IBM's fifth Integration and Values Team (IVT5) were close to finishing their deliberations. Convened by Sam Palmisano, Chairman and CEO, and sponsored by Jon Iwata, Senior VP of Corporate Communications and Marketing, and John E. Kelly III, Senior VP and... View Details

Keywords: Global Strategy; Multinational Firms and Management; Innovation and Management; Leadership Development; Management Teams; Organizational Culture; Integration

15 Jan 2008
First Look

First Look: January 15, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207069 ThedaCare: System Strategy Harvard Business School Case 708-424 Over the 1980s and 1990s, America's changing health care payer environment resulted in mergers of... View Details

Keywords: Martha Lagace

01 Sep 2010
News

Fair Trade

priorities for most people . The well-established mass market for skin creams also continued to grow .A new marketing strategy for Pond’s Vanishing Cream and Pond’s Cold Cream sought to persuade women to incorporate both creams into a... View Details

Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

02 Feb 2010
First Look

First Look: Feb. 2

yours to provide unique customer solutions. Purchase this book: http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?R=1721-HBK-ENG&conversationId=355532&E=3159 Merchants to Multinationals Author:Geoffrey Jones Publication:Tokyo:... View Details

Keywords: Martha Lagace

05 Apr 2016
Blog Post

Summer Internships in the JD/MBA Program

points within contracts, as well as the accounting, finance and business strategy skills taught at business school. I believe the synergies of the JD/MBA program – the courses, philosophies, and teaching styles – create an unmatched... View Details

October 2013
Supplement

Dongfeng Nissan's Venucia (C)

By: Forest Reinhardt, Mayuka Yamazaki and G.A. Donovan

The (A) case describes the launch of a new passenger vehicle in China, produced jointly by Nissan of Japan and by Chinese automaker Dongfeng. Early sales results following the April 2012 launch were disappointing and the joint venture's managers had to decide how to... View Details

Keywords: China; Japan; Environment; Sustainability; Cross-cultural/cross-border; Competitive Strategy; Product Launch; Global Strategy; Multinational Firms and Management; Crisis Management; Cross-Cultural and Cross-Border Issues; Auto Industry; China; Japan

24 Jul 2012
First Look

First Look: July 24

Change Authors:Chonnikarn Fern Jira and Michael W. Toffel Abstract Suppliers are increasingly being asked to share information about their vulnerability to climate change and their strategies to reduce greenhouse gas emissions. They vary... View Details

Keywords: Sean Silverthorne

01 Mar 2006
News

One-on-One with Dr. Margaret Chan

multinational corporations, play in the battle against pandemics? Responding to a pandemic is an enormous challenge that will require great coordination among international agencies such as WHO, national governments, nongovernmental... View Details

Keywords: Garry Emmons; Government; Ambulatory Health Care Services; Health, Social Assistance

22 Aug 2017
First Look

First Look at New Research and Ideas, August 23

forthcoming Handbook of Structural Transformation Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms By: Alfaro, Laura, and Maggie Xiaoyang Chen Abstract—Multinationals exhibit distinct agglomeration... View Details

Keywords: Sean Silverthorne

21 Jul 2009
First Look

First Look: July 21

http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=809163 Arcor: Global Strategy and Local Turbulence (Abridged) Harvard Business School Case 710-407 Argentine confectionery manufacturer, Arcor Group, seeks to implement an... View Details

Keywords: Martha Lagace

01 Sep 2004
News

Promise & Perils

reforms that began in 1978 have stoked annual growth in excess of 9 percent, three times that of the United States. Per capita income among the nation’s 1.3 billion inhabitants has more than quadrupled, surpassing $1,000 last year. View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

August 2010 (Revised January 2012)
Case

Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 1

By: Joseph L. Bower and Sonja Ellingson Hout

Sam Palmisano became CEO of IBM in 2002. He dramatically energized the organization through portfolio changes and a values driven approach to managing the company. View Details

Keywords: Values and Beliefs; Multinational Firms and Management; Leadership; Growth and Development Strategy; Emerging Markets; Organizational Change and Adaptation; Corporate Strategy; Information Technology Industry; New York (state, US)