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Show Results For
- All HBS Web
(1,372)
- People (2)
- News (462)
- Research (848)
- Events (1)
- Multimedia (5)
- Faculty Publications (182)
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
beneath the radar," they really mean "taking advantage of asymmetries of motivation." Disruptive markets start among customers that appear to the incumbent to be either undesirable or nonexistent. The initial absolute size... View Details
- 22 Oct 2019
- Research & Ideas
Use Artificial Intelligence to Set Sales Targets That Motivate
is no chance of meeting it,” says Doug J. Chung, MBA Class of 1962 Associate Professor of Business Administration in the Marketing unit at Harvard Business School. "The salesperson will be discouraged, and just as unlikely to work to... View Details
Keywords: by Michael Blanding
- Web
Case Studies - Social Impact Collaboratory
Rise Fund CEO Bill McGlashan and Partner, Maya Chorengel have partnered with The Bridgespan Group, a nonprofit consultancy, to develop an evidence-based methodology for quantifying the impact of prospective Rise investments. Bridgespan’s framework generates an impact... View Details
- 06 May 2008
- First Look
First Look: May 6, 2008
business model, one that positioned the company simultaneously in the PC industry and the consumer electronics industry. While Apple enjoyed a high market share in digital media players and in online music sales, it remained a niche... View Details
Keywords: Martha Lagace
- 08 Jul 2008
- First Look
First Look: July 8, 2008
he says, will become longer, fatter, and more profitable. Elberse set out to investigate whether Anderson's long-tail theory is actually playing out in today's markets. She focused on the music and home-video industries—two markets that... View Details
Keywords: Martha Lagace
- 10 Mar 2021
- Research & Ideas
Key to Doing Your Best at Work? Be Yourself
John, the charismatic chief marketing officer of Netflix (once described by Buzzfeed as the “coolest” person to ever go onstage at an Apple event). Research shows being true to who you are leads to greater professional performance and... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 30 Oct 2019
- Research & Ideas
How to Recover Gracefully After Shutting Down Your Startup
startup leader can do is exit abruptly, leaving the messy endgame for others to manage, says Eisenmann. “A founder might realize, ‘I’m not going to make any money from this venture,’ and simply move on to their next act,” he says. “VCs... View Details
Keywords: by Danielle Kost
- Web
Published CSV Cases - Institute For Strategy And Competitiveness
health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not only make money but have a positive impact on society. Using its Vitality Wellness program as its strategic lynchpin, Discovery... View Details
- 27 Feb 2007
- First Look
First Look: February 27, 2007
design integrity of a family of products, how far to extend a brand, how to manage creative employees, and where to source creative work. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607052 PublicationsThe New View Details
Keywords: Martha Lagace
- 11 Aug 2011
- Lessons from the Classroom
Perfecting the Project Pitch
new venture. Getting other people interested enough to either invest their money or buy the product is the really difficult part, and it's often the spot where even the most experienced executives and entrepreneurs stumble. “An idea isn't... View Details
Keywords: by Dennis Fisher
- 18 Nov 2022
- HBS Case
What Does It Take to Safeguard a Legacy in Asset Management?
management worldwide in 2017, according to a survey from the Money Management Institute. “There are now many more firms founded by underrepresented minority leaders, but they still are a small proportion of this very big industry.” Just... View Details
- 01 Mar 2004
- News
Derek Ferguson
a microphone, and an extensive record collection with money earned working for their father. Ferguson moonlighted as a DJ in college on the weekends to earn extra money but never considered a career in the... View Details
- 20 Feb 2017
- Research & Ideas
Having No Life is the New Aspirational Lifestyle
an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details
Keywords: by Michael Blanding
- 23 Jan 2013
- Research & Ideas
Three-Dimensional Strategy: Winning the Multisided Platform
contractual relationships) or noncommercial (e.g., communication on a dating website). Affiliation requires platform-specific investments of time or money or both. For example, a supermarket would not qualify because it is a reseller:... View Details
Keywords: by Julia Hanna
- Web
the Art of American Advertising - Advertising Products
Rapidly developing advances in printing fed into expanding national markets that required advertising of brand name products. Additionally, the lucrative income generated from advertising clients helped printers invest in advancements in... View Details
- Blog
Leading Successful Digital Transformation
checks. Based on this, he articulated the company's vision as "a world beyond cash." This expanded the addressable market beyond immediate competitors like Visa and encouraged the company to use multiple technology tools to combat cash.... View Details
- 13 Feb 2018
- First Look
New Research and Ideas, February 13, 2018
2018 Pearson Education Horngren's Cost Accounting: A Managerial Emphasis By: Datar, Srikant M., and Madhav Rajan Abstract—Horngren’s Cost Accounting defines the cost accounting market and continues to innovate today by consistently... View Details
Keywords: Sean Silverthorne
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
but also in explaining the number of different uses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49447 Creating the Market for Organic Wine: Sulfites, Certification, and Green Values By: Jones, Geoffrey, and... View Details
Keywords: Carmen Nobel
- 26 Jun 2007
- First Look
First Look: June 26, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707451 CircleLending, Inc. 2006 Harvard Business School Case 206-137 CircleLending, an innovative start-up, offered individuals the ability to set up and manage informal loans made between relatives and... View Details
Keywords: Martha Lagace