Money Market - Publications - Faculty & Research

08 Jul 2008
First Look

First Look: July 8, 2008

he says, will become longer, fatter, and more profitable. Elberse set out to investigate whether Anderson's long-tail theory is actually playing out in today's markets. She focused on the music and home-video industries—two markets that... View Details

Keywords: Martha Lagace

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

years." Companies are forecast to spend $98 billion on AI worldwide in 2023 compared to $38 billion in 2019. While the money may be flowing, few companies have figured out the best way to harness AI while navigating new challenges this... View Details

Keywords: by Dina Gerdeman

06 Sep 2004
Research & Ideas

The Innovator’s Battle Plan

beneath the radar," they really mean "taking advantage of asymmetries of motivation." Disruptive markets start among customers that appear to the incumbent to be either undesirable or nonexistent. The initial absolute size... View Details

Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth

10 Mar 2021
Research & Ideas

Key to Doing Your Best at Work? Be Yourself

John, the charismatic chief marketing officer of Netflix (once described by Buzzfeed as the “coolest” person to ever go onstage at an Apple event). Research shows being true to who you are leads to greater professional performance and... View Details

Keywords: by Christina Pazzanese, Harvard Gazette

16 May 2024
News

On the Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. We all have early memories of on-the-job learnings—those moments that had a lasting impact on how we see the world of work and our place in it. This... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

Organizations & Markets (NOM) unit, found that keeping unsavory information to ourselves may not always be in our best interest. In fact, sometimes people think better of others who reveal ugly truths over those who keep mum. To come... View Details

Keywords: by Michael Blanding

30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

startup leader can do is exit abruptly, leaving the messy endgame for others to manage, says Eisenmann. “A founder might realize, ‘I’m not going to make any money from this venture,’ and simply move on to their next act,” he says. “VCs... View Details

Keywords: by Danielle Kost

27 Feb 2007
First Look

First Look: February 27, 2007

design integrity of a family of products, how far to extend a brand, how to manage creative employees, and where to source creative work. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607052 PublicationsThe New View Details

Keywords: Martha Lagace

18 Nov 2022
HBS Case

What Does It Take to Safeguard a Legacy in Asset Management?

management worldwide in 2017, according to a survey from the Money Management Institute. “There are now many more firms founded by underrepresented minority leaders, but they still are a small proportion of this very big industry.” Just... View Details

Keywords: by Rachel Layne; Financial Services

Web

Published CSV Cases - Institute For Strategy And Competitiveness

health care insurance industry. Its founder Adrian Gore believed that the company's products needed to not only make money but have a positive impact on society. Using its Vitality Wellness program as its strategic lynchpin, Discovery... View Details

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

Web

Case Studies - Social Impact Collaboratory

Rise Fund CEO Bill McGlashan and Partner, Maya Chorengel have partnered with The Bridgespan Group, a nonprofit consultancy, to develop an evidence-based methodology for quantifying the impact of prospective Rise investments. Bridgespan’s framework generates an impact... View Details

06 Jul 2020
Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

offering them incentives or deals to stay before they leave. “Focusing on retaining higher-spending customers, even if they aren’t as likely to leave, can increase the total profit a company can reap.” As Gupta describes in Managing Churn to Maximize Profits—a new... View Details

Keywords: by Michael Blanding; Retail; Service; Financial Services

11 Aug 2011
Lessons from the Classroom

Perfecting the Project Pitch

new venture. Getting other people interested enough to either invest their money or buy the product is the really difficult part, and it's often the spot where even the most experienced executives and entrepreneurs stumble. “An idea isn't... View Details

Keywords: by Dennis Fisher

01 Mar 2004
News

Derek Ferguson

a microphone, and an extensive record collection with money earned working for their father. Ferguson moonlighted as a DJ in college on the weekends to earn extra money but never considered a career in the... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by... View Details

Keywords: by Michael Blanding

Blog

Leading Successful Digital Transformation

checks. Based on this, he articulated the company's vision as "a world beyond cash." This expanded the addressable market beyond immediate competitors like Visa and encouraged the company to use multiple technology tools to combat cash.... View Details

April 2022
Case

Mastercard: Creating a World Beyond Cash

By: Sunil Gupta, Linda A. Hill, Julia Kelley and Emily Tedards

In late 2021, Mastercard CEO Michael Miebach and Chairman and former CEO Ajaypal “Ajay” Banga considered how Mastercard could best position itself for continued success in the years to come. Since Mastercard’s initial public offering in 2006, the company had grown and... View Details

Citation

Educators

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19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

but also in explaining the number of different uses. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49447 Creating the Market for Organic Wine: Sulfites, Certification, and Green Values By: Jones, Geoffrey, and... View Details

Keywords: Carmen Nobel

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details

Keywords: by Dina Gerdeman; Advertising; Public Relations

Publications