Messaging - Publications - Faculty & Research

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

think that message is important. If households get discouraged by the complicated array of investment opportunities, complicated tax rules, and seemingly capricious nature of returns, then they are losing sight of what really matters for... View Details

Keywords: by Ann Cullen

26 Jan 2016
First Look

January 26, 2016

than they answered, and Cresswell wondered if this was the best way to segment the market. While segmenting in this way was intriguing, it led to a branding challenge—as a start-up, it was difficult for onefinestay to have the resources to support multiple brand View Details

Keywords: Sean Silverthorne

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

"This is not simply a liquidity crisis or simply a problem of a messed-up financial system," said Merton. Standard financial models remove some of the mystery about what has happened and make the financial crisis comprehensible, he continued. But his larger... View Details

Keywords: by Martha Lagace; Financial Services

16 Jul 2013
First Look

First Look: July 16

both the exchange and the acceptance of ideas-people really hear your message and become open to it. Cultivating warmth and trust also boosts the quantity and quality of novel ideas that are produced. The best way to gain influence is to... View Details

Keywords: Anna Secino

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

can accomplish will depend on whether they can make headway in their quest to heal the national divide. They must deal with recalcitrance in Congress and public cynicism, along with outright opposition. He can use his message and personal... View Details

Keywords: by Dina Gerdeman

13 Nov 2007
Research & Ideas

Six Steps for Reinvigorating America

that you lay out, we have a crying need for leadership from all the different sectors that you talk about. In general, what does leadership in this context look like? A: Leaders work through their messages. They need to send a positive View Details

Keywords: by Sean Silverthorne

15 Jan 2013
First Look

First Look: January 15

led to widespread VAT adoption worldwide, but there is surprisingly little evidence. I find that the paper trail acts as a substitute to a firm's own audit risk. A message announcing increased tax enforcement has a much smaller effect on... View Details

Keywords: Sean Silverthorne

28 Oct 2008
First Look

First Look: October 28, 2008

Case 709-429 This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus... View Details

Keywords: Martha Lagace

21 Apr 2009
First Look

First Look: April 21, 2009

specificity need not always lead to vertical integration. The purpose of this paper is to uncover some of the factors driving firms to (sometimes) choose to remain separated, rather than integrate, in the presence of high specificity. Its main economic View Details