Messaging - Publications - Faculty & Research

17 May 2004
Research & Ideas

Why We Don’t Study Corporate Responsibility

However, that left an important area of research unattended. Our message is that as business plays an increasingly important role in society, it is important to correct the drift away from social welfare and devote more research attention... View Details

Keywords: by Manda Salls

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text View Details

Keywords: Carmen Nobel

13 Oct 2015
Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

whether you can buy T Mobile? The U.S. Department of Justice. Who decided it was a good idea to send consumers a text message before they exceeded data limits on their cell phones? The Federal Communications Commission. But there are... View Details

Keywords: by Sean Silverthorne

03 Sep 2013
First Look

First Look: September 3

organizational design so as to reinforce and enable each other. August 2013 Harvard Business Review 91, no. 9 (September 2013): 68-76 Great Leaders Who Make the Mix Work By: Groysberg, Boris, and Katherine Connolly Abstract—Business leaders send a powerful View Details

Keywords: Sean Silverthorne

06 Sep 2005
Research & Ideas

The Best Place for Retirement Funds

think that message is important. If households get discouraged by the complicated array of investment opportunities, complicated tax rules, and seemingly capricious nature of returns, then they are losing sight of what really matters for... View Details

Keywords: by Ann Cullen

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

can accomplish will depend on whether they can make headway in their quest to heal the national divide. They must deal with recalcitrance in Congress and public cynicism, along with outright opposition. He can use his message and personal... View Details

Keywords: by Dina Gerdeman

13 Nov 2007
Research & Ideas

Six Steps for Reinvigorating America

that you lay out, we have a crying need for leadership from all the different sectors that you talk about. In general, what does leadership in this context look like? A: Leaders work through their messages. They need to send a positive View Details

Keywords: by Sean Silverthorne

28 Oct 2008
First Look

First Look: October 28, 2008

Case 709-429 This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus... View Details

Keywords: Martha Lagace

21 Apr 2009
First Look

First Look: April 21, 2009

specificity need not always lead to vertical integration. The purpose of this paper is to uncover some of the factors driving firms to (sometimes) choose to remain separated, rather than integrate, in the presence of high specificity. Its main economic View Details