Messaging - Publications - Faculty & Research

15 Oct 2007
Research & Ideas

Businesses Beware: The World Is Not Flat

of globalization as an irresistible force leveling everything that stands in its way, including national differences, that makes my message important. Based on surveys that I have done, many managers do believe this view, and suffer from... View Details

Keywords: by Martha Lagace

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

made. For example, in my business (motion pictures), film and television product can deliver important climate messages without “hitting people over the head with them.” There is a balance to be struck and we must find it. Scott Jacobs... View Details

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

an aspirational lifestyle. “The new conspicuous consumption is about saying, I am the scarce resource, and therefore I am valuable” The finding suggests a new way for marketers to sell their products and services to consumers by flattering them with View Details

Keywords: by Michael Blanding

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

the Practical Relevance of Research, forthcoming in Production and Operations Management. “This is my soapbox message to academics: be more relevant,” says Toffel, the Senator John Heinz Professor of Environmental Management and faculty... View Details

Keywords: by Carmen Nobel; Education

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

interest rate than you expected, or some other negative surprise when the bill shows up,” Buell says. “It kind of stings you.” Transparent messaging didn’t matter as much to customers acquired through a promotion. Two months into the... View Details

Keywords: by Danielle Kost

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

such topics as custom product or service programs for large customers, and coordinated communication messages for all dealers and end users can be specified. A major underlying point of contention will be the freedom for people in the... View Details

Keywords: by Benson Shapiro

10 May 2020
Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

to bathroom as he was on potty training, while I listened to class with my AirPods, always getting afraid of whether I muted myself or not. It’s been crazy and tough, but I was also heart-warmed by my classmates sending me messages... View Details

Web

Scams | Information Technology

Scams There are various scams and tactics that cybercriminals use to target us everyday. Learn more about common tactics they may use and steps you can take to minimize your risk. Be alert for suspicious messages Cyberattacks often begin... View Details

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

a special purpose," Pomeranz says. Most also didn't understand the increase in the interest rate, despite the bank's explicit explanation of the benefits. “Any area of regular activity for which people tend to procrastinate is where it could work” The Impact Of... View Details

Keywords: by Kim Girard

Web

SMS Terms - HBS Online

your use of the Services is at all times subject to the Harvard Business School Online Terms of Use Terms of Use which incorporate these SMS Terms. If you elect to receive Messages, we will send you recurring Messages to the mobile number... View Details

02 Apr 2012
Research & Ideas

Do Online Dating Platforms Help Those Who Need Them Most?

Piskorski with information about its members, covering user demographics such as age, gender, height, and body type. The data also included usage patterns—how users learned about one another's profiles, how many profiles they viewed on average, and how many... View Details

Keywords: by Carmen Nobel; Technology

Portrait Project

Franklin Muanankese

The last message I ever received from my brother was, “I believe in you, Champ. You’ll get into HBS.” The next month, I received the worst phone call of my life. It was my sister telling me that my brother, Précieux, had passed away at... View Details

17 Aug 2022
News

Doubles Partner

messages from her and wake up getting messages from her,” Rapaport told Fortune. “Nothing’s going to replace what tennis was for her, but as she’s thinking about what’s next—it’s exciting to see her as... View Details

Web

Encrypting Emails | Information Technology

Encrypting Emails Microsoft Purview Message Encryption When sending sensitive information to other people, you need to be extremely careful regarding what tools you use. Which is why we’re pleased that Microsoft is providing a solution... View Details

Web

PRIDE | MBA

pride@studentclubs.hbs.edu or either of the Co-Presidents and your message will be held in confidence. Information For Prospective Students For prospective students, admits, and pre-matriculants wishing to learn more about PRIDE and the... View Details

08 Apr 2011
News

Management Matters In Health Care, Too

The road to higher-quality, lower-cost health care leads straight to better management. That was the central message a panel of experts convened by the HBS Health Care Initiative delivered last week to a full house of students, faculty,... View Details

Keywords: Roger Thompson; Ambulatory Health Care Services; Health, Social Assistance

Web

The Audience - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us Harvard Business School Baker Library Historical Collections The Human Factor Introducing the Industrial Life Photograph Collection at the Baker Library Introduction The Exhibition The Request The Response The Collection The Medium The... View Details

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

the "consumer" label altogether. It's too limiting. Deighton cites Dove's "Real Beauty" campaign, a multiphase effort with an underlying theme that subverts traditional beauty product messages of aspiration and perfection. In one ad,... View Details

Keywords: by Julia Hanna; Publishing; Advertising

01 Jun 2003
News

Portraits from the Class of 2003

Elizabeth Chang “The moments that mean the most are never what was planned.” Reason Delayed Coming to HBS: mentor asked her to work on George W. Bush’s presidential campaign Message of Fortune Cookie She Gave Then Governor Bush: “After... View Details

Publications