Publications

08 Jan 2018
News

What Do Investors and Companies Talk About?

04 Dec 2017
News

How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

24 Apr 2015
Video

StreetShares wins Best Investment in HBS Alumni New Venture Competition

2017
Book

HBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own Company

By: Richard S. Ruback and Royce Yudkoff

Find, acquire, and run your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: you can buy a small business and run it as CEO. Purchasing a small... View Details

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This report analyzes the pace of clean energy additions that would be needed to meet New England's 2050 economy-wide decarbonization targets. It concludes that to meet those targets average annual clean energy additions would likely have to increase 4-8 fold over the... View Details

22 Apr 2020
News

Leadership Talk with Sunil Gupta

12 PM – 1 PM EDT, 12 Apr 2018
Webinars: Career

The Challenge of Negotiating Inside Your Company

Our toughest negotiations often arent those with outside parties. Instead they are with our boss, our colleaguesand sometimes even people who report to us. Drawing on his recently launched HBX Negotiation Mastery course, Professor Wheeler will present strategies for... View Details

March 2000 (Revised August 2000)
Case

Ethan Berman at RiskMetrics Group (A)

Ethan Berman, CEO of J.P. Morgan's risk management spinoff, has grown RiskMetrics Group (RMG) from a small team of 30 to a 70-person firm contemplating an IPO. Along the way, the consensus-based decision-making process that he espoused started to prove unwieldy; his... View Details

Keywords: Organizational Change and Adaptation; Management Style; Business Growth and Maturation; Decision Making; Service Industry; Consulting Industry

30 Jul 2010
News

Q&A: Nitin Nohria, Dean, Harvard Business School

December 2007 (Revised December 2008)
Case

China Netcom: Corporate Governance in China (A)

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Ning Xiangdong and Tracy Manty

With its dual listings on the Hong Kong stock market and New York Stock Exchange, state-owned enterprise, China Netcom was mandated to meet the listing requirements of these exchanges. From this initial step, China Netcom's Chairman, Zhang Chunjiang, began a program... View Details

Keywords: Corporate Governance; State Ownership; Public Ownership; Financial Markets; Capital Markets; Telecommunications Industry; China

April 1961 (Revised April 1986)
Background Note

Case of the Unidentified U.S. Industries, The

Examines the impact of the nature of an industry on: 1) general patterns of the need for funds (asset allocation); 2) the methods of meeting these needs; and 3) the financial results of most firms in the industry. View Details

Keywords: Analysis; Markets; Finance; United States

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May 1986 (Revised August 1987)
Supplement

Gillette Co.: Dry Idea Advertising (A), Video Introduction

Provides an overview of video contents and three attachments: 1) chart discussed at meeting shown in video, 2) historical Dry Idea copy strategies, and 3) graphic comparison of Dry Idea share trends and airing history. View Details

Keywords: Advertising; Consumer Products Industry

Keywords: Supermarkets

2014
Other Teaching and Training Material

Marketing Reading: Creating Customer Value

By: Sunil Gupta

This Reading explores how firms can create value for their customers. The goal of any business is to delight customers by understanding its customers' needs and to provide products and services to meet those needs. As a result, it is critical to understand what... View Details

Keywords: Consumer Behavior; Consumer Marketing; Customer Experience; Network Effects; Service Profit Chain; Total Customer Value

September 1985
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (B)

By: John A. Quelch

The Heinz Ketchup product manager discovers she does not have sufficient finished inventory and production capacity to meet trade demand for a new plastic bottle ketchup. Alternatives include cancelling promotion events and putting the trade on allocation. View Details

Keywords: Distribution; Crisis Management; Innovation and Invention; Product Marketing; Food and Beverage Industry

11 Oct 2016
Blog Post

Why We Recruit: HelloFresh

genuine passion for food and a very customer-centric mindset. What recruiting tactics have you found most successful in engaging with students and/or alumni at HBS?On-campus interviews is what we find most successful. We love investing time to View Details

Keywords: Consumer Products / Retail

2015
Book

Presence: Bringing Your Boldest Self to Your Biggest Challenges

By: Amy Cuddy

We often meet life's challenges with fear and anxiety. We fail to be our best and end up feeling regretful and powerless. In Presence, Amy Cuddy presents a scientifically grounded way to align our speech and nonverbal behavior with our beliefs, abilities, and... View Details

Keywords: Negotiation; Attitudes; Emotions

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October 1960 (Revised December 1982)
Case

Texas Instruments, Inc. (B)

Discusses the reorganization of Texas Instruments Metals & Controls Division, the formulation of the profit plan, and the courses of action available to the manager in the face of his department's failure to meet forecasted sales and profits. View Details

Keywords: Restructuring