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Show Results For
- All HBS Web
(18,421)
- People (25)
- News (3,470)
- Research (12,654)
- Events (105)
- Multimedia (290)
- Faculty Publications (10,565)
- 20 Feb 2018
- Working Paper Summaries
Stock Market Returns and Consumption
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Donald Trump's victory may be a surprise—but not to astute marketers. Here are six important lessons from Trump's brand marketing playbook: Give consumers a job. The best marketing campaigns always call on... View Details
Keywords: by John A. Quelch
- April 1982
- Background Note
Systems Analysis in Marketing
Keywords: Marketing
Shapiro, Benson P. "Systems Analysis in Marketing." Harvard Business School Background Note 582-129, April 1982.
- December 2002 (Revised January 2004)
- Background Note
Note on Credit Markets
By: Joshua D. Coval, Peter Tufano and Ivo Welch
Covers various aspects of credit markets, including discounting and pricing, team structure, and default. View Details
- 09 Nov 2016
- News
6 Lessons from Donald Trump's Winning Marketing Manual
- 18 Sep 2014
- Working Paper Summaries
Institutional Strategies in Emerging Markets
Keywords: by Christopher Marquis & Mia Raynard
- Research Summary
Emerging and Frontier Markets
By: Arthur I Segel
I continue to spend a great deal of time examining real estate in all aspects from development to securitization in new and growing markets. View Details
- August 1994
- Background Note
World Pension Fund Markets
By: Jay O. Light and Jon Headley
Presents a comparative description and analysis of pension funds in different countries. There is a special focus on comparing the United States and the United Kingdom. View Details
Keywords: Retirement; Management Analysis, Tools, and Techniques; Investment Funds; United States; United Kingdom
Light, Jay O., and Jon Headley. "World Pension Fund Markets." Harvard Business School Background Note 295-027, August 1994.
- January 2021
- Editorial
Marketing Thinking and Doing
By: John A. Deighton, Carl F. Mela and Christine Moorman
Deighton, John A., Carl F. Mela, and Christine Moorman. "Marketing Thinking and Doing." Journal of Marketing 85, no. 1 (January 2021): 1–6. (Editorial.)
- March 2018
- Course Overview Note
Globalization and Emerging Markets
Reinert, Sophus A. "Globalization and Emerging Markets." Harvard Business School Course Overview Note 718-057, March 2018.
- 2014
- Other Teaching and Training Material
Marketing Reading: Customer Centricity
By: Rohit Deshpandé
Deshpandé, Rohit. "Marketing Reading: Customer Centricity." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8171, 2014.
- December–January 1997
- Article
The Virus of Marketing
- September 2004
- Teaching Note
Marketing James Patterson (TN)
By: John A. Deighton
Teaching Note to (9-505-029). View Details
- 02 Apr 2008
- News
On Markets and Complexity
- 13 Oct 2008
- News
European Markets Imitate American
- 26 Sep 2019
- Video
Reimagining Our Capitalist Markets
- February 2012
- Background Note
The Market for Healthcare
By: Joseph L. Bower and Michael Norris
Bower, Joseph L., and Michael Norris. "The Market for Healthcare." Harvard Business School Background Note 312-040, February 2012.
- 30 Jul 2007
- Research & Ideas
Repugnant Markets and How They Get That Way
understand better and engage more with the phenomenon of ‘repugnant transactions,' which, I will argue, often serves as an important constraint on markets and market design." The U.S. View Details
Keywords: by Martha Lagace