Marketing Partnerships - Publications - Faculty & Research

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

protection, and could even leave companies facing accusations of greenwash—a term that describes the deceptive use of green marketing to incorrectly portray a company as environmentally friendly. Even some at News Corporation acknowledge... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

09 Feb 2004
Research & Ideas

Got a New Strategy? Now Make it Happen

for the most part. And private conversations, by their nature, can't mobilize an organization to address the gaps between its business strategy and the structure, capabilities, and market realities it faces. In our experience, the... View Details

Keywords: by Michael Beer & Russell A. Eisenstat

16 Sep 2008
First Look

First Look: September 16, 2008

Working PapersMarket Reaction to the Adoption of IFRS in Europe Authors:Christopher S. Armstrong, Mary E. Barth, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines the European stock market reaction to sixteen events... View Details

04 Apr 2017
First Look

First Look at New Research, April 4

rationalized step processes vs. open platform systems. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52466 Firm Selection and Corporate Cash Holdings By: Begenau, Juliane, and Berardino Palazzo Abstract—Among stock View Details

Keywords: Sean Silverthorne

26 Nov 2013
First Look

First Look: November 26

surrounding their adoption. This finding raises the possibility that even though GPs facilitate some value-increasing acquisitions, they do have, on average, an overall negative effect on shareholder wealth; this effect could be due to GPs weakening the force of the... View Details

Keywords: Sean Silverthorne

02 Jan 2001
Research & Ideas

Can Japan Compete? [Part One]

viewed as mavericks, outside the mainstream. Companies are being pressured by foreign shareholders and competitive challenges. Many Japanese companies now have 25% of their stock owned by foreigners. In the case of the government, part of the problem is that there are... View Details

Keywords: by Martha Lagace & Hilah Geer

March 2021
Case

Founders Factory

By: Jeffrey F. Rayport and James Barnett

In January 2020, Founders Factory (FF) Executive Chairman Brent Hoberman and CEO Henry Lane Fox were considering FF’s expansion strategy. FF operated as a venture capital (VC) fund built around an accelerator and incubator, and organized around sectors within... View Details

Citation

Educators

Purchase

23 Aug 2004
Research & Ideas

Strategy for Small Fish

strong example here, with the continued success of its Quicken application against Microsoft Money. The key is finding a large enough market that requires specialized capabilities. Leverage other capabilities from keystones. Effective... View Details

Keywords: by Marco Iansiti & Roy Levien

23 Jan 2007
First Look

First Look: January 23, 2007

technologies and partners. Focuses on the partnership tensions between global firms and local family-dominated conglomerates. Addresses new venture financing in an asset-intensive business through the assembly of strategic contracts. More... View Details

Keywords: Martha Lagace

06 Sep 2016
First Look

September 6, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51587 Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure By: Jin, Ginger Zhe, Michael Luca, and Daniel Martin Abstract—This paper uses laboratory experiments to directly test a... View Details

Keywords: Carmen Nobel

08 May 2020
In Practice

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

and missed opportunities that could be addressed. This is also a time to strengthen partnerships with other organizations in a similar space. Rather than compete, you can find ways to multiply your impact by working together. You can... View Details

Keywords: by Danielle Kost

21 May 2013
First Look

First Look: May 21

U.S. data. We confirm that the equity of better-capitalized banks has lower systematic risk (beta) and lower idiosyncratic risk. However, over the last 40 years, lower risk banks have higher stock returns on a risk-adjusted or even a raw basis, consistent with a stock... View Details

Keywords: Sean Silverthorne

July 2024
Case

ZEISS: Commercializing Science

By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer

Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core... View Details

Citation

Educators

Purchase

May 2018
Case

The Multiple Myeloma Research Foundation's Answer Fund

By: Richard G. Hamermesh and Matthew G. Preble

Citation

Educators

04 Oct 2011
First Look

First Look: October 4

argue that the evolving global network structure affects firms' propensity to form bridging ties by shaping the structural opportunities for bridging. We test our theory using the network of partnership ties among firms in the global... View Details

Keywords: Sean Silverthorne

19 Jan 2011
First Look

First Look: Jan. 18

Financial Economics (forthcoming). Abstract This study identifies the effect of a key cultural dimension—egalitarianism—on a set of international investment outcomes. Egalitarianism expresses a society's cultural orientation with respect to intolerance for abuses of... View Details

Keywords: Sean Silverthorne

31 Jul 2012
First Look

First Look: July 31

the Dutch IT outsourcing market and regularly wins high customer- satisfaction marks. The growing workload and 100% promise to customers have increased the pressure on its non-hierarchical teams of engineers, as well as the hiring speed,... View Details

Keywords: Carmen Nobel

27 Mar 2012
First Look

First Look: March 27

case:http://cb.hbsp.harvard.edu/cb/product/912030-PDF-ENG PAREXEL International Corp. (A) Regina E. Herzlinger and Natalie KindredHarvard Business School Case 311-068 Despite severe market turmoil, in 2001, the biopharmaceutical contract... View Details

Keywords: Carmen Nobel

20 Jan 2015
First Look

First Look: January 20

independence without sacrificing energy security in the EU. The case chronicles latest efforts, and unintended consequences, by all-union authorities in Brussels to untie the Russian knot by implanting American inventions in the European soil: liberalized, transparent... View Details

Keywords: Sean Silverthorne

January 2023
Case

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

By: Brian Trelstad, Pedro Levindo and Carla Larangeira

Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts... View Details

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Where Green Corporate Ratings Fail

Got a New Strategy? Now Make it Happen

First Look: September 16, 2008

First Look at New Research, April 4

First Look: November 26

Can Japan Compete? [Part One]

Founders Factory

Strategy for Small Fish

First Look: January 23, 2007

September 6, 2016

Nonprofits Hurt by COVID-19 Must Hoard Cash to Hold On

First Look: May 21

ZEISS: Commercializing Science

The Multiple Myeloma Research Foundation's Answer Fund

First Look: October 4

First Look: Jan. 18

First Look: July 31

First Look: March 27

First Look: January 20

Natura: Weathering the Pandemic at Brazil's Cosmetic Giant

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