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- All HBS Web (916)
- Faculty Publications (320)
- 02 Oct 2000
- Research & Ideas
Networked Incubators: Hothouses of the New Economy
authors explain why access is the key and why networked incubators are emerging only now.If networked incubators offer such compelling advantages, why are they emerging only now? The answer reflects a subtle aspect of the new economy: While there are tens of thousands... View Details
- 18 Feb 2014
- News
Stick with Plan A
redefine the concept of banking and financial access in the future." Ezuza is preparing to launch its service after six years of business development, putting partnerships together and building the technology platform. "To some people,... View Details
- 01 Oct 2001
- Research & Ideas
Connecting With Nonprofits
and cause-related marketing. This excerpt focuses on the collaborative stages.Collaborations between businesses and nonprofit organizations are becoming more prevalent, important, and complicated. Marketing plays an increasingly... View Details
Keywords: by James Austin
- 01 Jun 2014
- News
A Look at Olook
partnerships with everyone from fashion designer André Lima to Princess Paola d'Orléans-Bragança, a descendant of Brazil's colonial royal family. Online retail has proved to be a healthy market. Brazilian research firm e-bit estimates... View Details
- 01 Mar 2005
- News
Ideas: Books
analyze why such partnerships occur and show how they are improving social conditions across Latin America as well as creating value for businesses. The Social Enterprise Knowledge Network is a collaboration among HBS, the AVINA... View Details
- 01 Jun 1996
- News
1996 Global Alumni Conference Probes "Information Revolution"
Warnock, cofounder, chairman, and CEO of Adobe Systems, and Alan Taffel, vice president for marketing and sales at UUNET Technologies, discussed some of the most sweeping implications of today's information technology at a plenary session... View Details
Keywords: Daniel Penrice
- 01 Dec 2014
- News
Innovation: Frozen Assets
a PR stumble during its too-sheer yoga pant debacle. “I think there is a lot of market share to be had around what she’s doing,” says former Starbucks colleague Wendy Collie, the president and CEO of the West Coast–based grocer New... View Details
Keywords: Janelle Nanos
- 01 Dec 2016
- News
Starting Lineup: Upturning Travel
“discover, buy, and sell authentic tour experiences.” Zhang, the founder of travel firm WildChina which serves foreign visitors, launched NewUGo to connect the rapidly growing domestic Chinese travel market to off-the-beaten-path tourism... View Details
Keywords: April White
- 31 Jul 2020
- Blog Post
Building a DTC Brand Through COVID
history. I finally have a manufacturer. My sketches As you can imagine, finding a manufacturer was only one step among thousands – I had to figure out a marketing strategy, finalize sketches with my designer, decide if I wantedto... View Details
- 29 May 2007
- First Look
First Look: May 29, 2007
partnership with CEOSS, a 50-year-old NGO, and through other local, community-based organizations. This network approach diverges form the traditional Habitat model of building houses through HFH's own affiliate organizations, but enables... View Details
Keywords: Martha Lagace
- 01 Mar 2005
- News
Venture Capital’s Comeback
$18.9 billion in 2003, according to PricewaterhouseCoopers. From Boston to Silicon Valley, top firms are competing for deals again. And the initial public offering market — the favored exit for venture-capital investors — rallied last... View Details
- 27 Oct 2021
- Blog Post
HBS Impact Investing Fund Course: An Experiential Education in Social Financing
course of the semester, each group will conduct financial, commercial, and operational diligence on prospective investments. The diligence is intended to be mutually beneficial: students will gain investing experience and entrepreneurs will receive value-additive View Details
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
as CEO and president of Palm Computing and a decade as a marketing and logistics executive at Apple and its spin-off Claris, Dubinsky cofounded Handspring. As the company’s CEO, she oversees development, production, and View Details
- Web
Policy - Business & Environment
documents showed sophisticated understanding of the relationship between increasing CO2 concentrations and increasing temperatures. 1990s In an attempt to prevent regulation, the fossil fuel industry initiated marketing campaigns in the... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we... View Details
- 14 May 2015
- Blog Post
Venture Capitalist Returns to HBS to Mentor MBA Students
involve? In my role as an EiR, I get approached by students to advise them as they explore new business ideas and opportunities. Our discussions encompass topics from product development to go-to market plans, from co-founder dynamics to... View Details
- 27 Jan 2023
- News
Turning Up the Volume
Goldman turned to Lex Suvanto (MBA 1999) for help. As CEO of a strategic communications unit within Edelman, the world’s largest public relations and marketing firm, Suvanto had teams and skills at hand that could support the kind of... View Details
Keywords: Maureen Harmon
- 30 Sep 2021
- Blog Post
Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)
Strategy and Sustainability Manager. In her role, Krantz worked closely with the leadership team on building strategic partnerships that could further the company’s mission of sustainability. “I loved what we were doing at S’well and... View Details
Keywords: Retail
- 01 Dec 2008
- Lessons from the Classroom
How Many U.S. Jobs Are ‘Offshorable’?
brought home to many students that offshoring could affect them personally." Nearly 900 members of the MBA Class of 2009 participated in the exercise, with students divided into learning teams of five or six individuals. The exercise was conducted via an intranet site... View Details
Keywords: by Julia Hanna
- February 1999 (Revised August 2004)
- Case
I Lost My Volvo in New Haven: Tennis Event Sponsorship
By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)