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05 Mar 2013
First Look

First Look: March 5

and Finance Hypothesis Pass the Test of History? Authors:Musacchio, Aldo, and John D. Turner Publication:Business History Abstract For the body of work known as the law and... View Details

Keywords: Sean Silverthorne

September–October 2022
Article

Case Study: What's the Right Career Move After a Public Failure?

By: Jon M. Jachimowicz and Francesca Gino

“Reunions are for happy people,” Mariani Kallis said to her friend Whitney on the phone. “I’m not going.” “Come on, it won’t be the same without you,” Whitney pleaded. “Besides, no one is happy right now. Everyone’s life is a mess.” “I’m pretty sure none of our... View Details

Keywords: Career Decisions; Personal Development and Career

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December 1986 (Revised November 1989)
Case

Hewlett-Packard: Manufacturing Productivity Division (A)

By: Benson P. Shapiro and Lawrence B. Levine

In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details

Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry

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October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

November 1996 (Revised December 1996)
Case

Rogers Communications, Inc.: The Wave

By: John A. Deighton, Karsten Voermann and Reginal Gilyard

Rogers Communications, Inc., Canada's largest cable television provider, is deciding how it should respond to developments that appear to portend the convergence of its industry with the computing and telecommunications industries. In particular, it is investigating... View Details

Keywords: Decisions; Innovation and Invention; Marketing Strategy; Market Entry and Exit; Internet and the Web; Mobile and Wireless Technology; Consumer Behavior; Technology Adoption; Telecommunications Industry; Canada

January 2006 (Revised December 2006)
Case

Wal-Mart's Business Environment

By: Felix Oberholzer-Gee

In 2004, Wal-Mart Stores, Inc. proposed to build a new supercenter in Inglewood, a low-income community near Los Angeles. The proposal was a part of Wal-Mart's strategy to bring its supercenter format to California. Introduced in the late 1980s, supercenters added a... View Details

Keywords: Goals and Objectives; Expansion; Market Entry and Exit; Corporate Strategy; Labor Unions; Conflict and Resolution; Retail Industry; Los Angeles

November 2001 (Revised March 2002)
Case

Digital Angel

By: Youngme E. Moon and Kerry Herman

Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young... View Details

Keywords: Information; Safety; Rights; Market Entry and Exit; Ethics; Product Launch; Brands and Branding; Product Development

May 1993 (Revised July 1995)
Case

Air Miles

By: John A. Quelch

The chairman and CEO of a U.K.-based frequent buyer travel award program is planning on launching in North America. Management must determine the marketing strategy to be used, specifically how the U.K. program should be altered, whether the U.S. and Canadian markets... View Details

Keywords: Marketing Strategy; Service Delivery; Market Entry and Exit; Adaptation; Product Launch; Service Industry; Canada; United Kingdom; United States

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September 2000 (Revised September 2005)
Case

New Beetle, The

By: Rajiv Lal and Nilanjana R. Pal

Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to... View Details

Keywords: Decisions; Leadership; Marketing; Marketing Communications; Product Positioning; Market Entry and Exit; Sales; Auto Industry; United States

January 2003 (Revised September 2007)
Background Note

A Note on Racing to Acquire Customers

By: Thomas R. Eisenmann

Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details

Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition

February 2010 (Revised June 2011)
Case

Zotter Living by Chocolate

By: Mukti Khaire, Stefan Aichinger, Monika Maria Elisabeth Hoffmann and Maximilian Georg Manfred Schnoedl

This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and... View Details

Keywords: Market Entry and Exit; Entrepreneurship; Global Strategy; Innovation and Invention; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; Austria

June 2001 (Revised May 2002)
Case

Spir-It, Inc. (A): Building the Business

Early in February 1934, two and a half months after the end of prohibition, Jack Sindler sat with a friend in Boston's Ritz Hotel bar enjoying a drink. Sindler worked for the Converse Rubber Co., and he was always inventing something. He held several patents for rubber... View Details

Keywords: Business History; Production; Market Entry and Exit; Management Succession; Entrepreneurship; Product Launch; Acquisition; Growth and Development; Product Development; Manufacturing Industry; Boston

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14 Sep 2010
First Look

First Look: September 14, 2010

of lighter labor market regulations and more human capital specialize relatively more in people management. There is evidence for complementarities between information and... View Details

Keywords: Sean Silverthorne

December 2003
Case

Fox Bids for the NFL-1993

By: Bharat N. Anand and Catherine M. Conneely

The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details

Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry

12 Jul 2016
First Look

July 12, 2016

is an attempt to connect these two narratives. I provide early evidence that the growth of public university tuition over the previous two decades is negatively associated with movement into self-employment. Because labor market View Details

Keywords: Sean Silverthorne

November 2017 (Revised April 2019)
Case

Summa Equity: Building Purpose-Driven Organizations

By: George Serafeim and David Freiberg

In 2015, Reynir Indahl left top Nordic private equity firm Altor Equity Partners to found Summa Equity (Summa). After long contemplation following the financial crisis, Indahl was convinced the financial system was producing negative externalities and that the current... View Details

January 2011 (Revised May 2011)
Case

Paydiant

By: Jose B. Alvarez, Elizabeth C. Williamson and James Weber

Kevin Laracey, founder of Paydiant, needed to figure out how to launch a payment processing company with a new technology based on smart phones. Consumers had increasingly turned to electronic payment methods such as credit cards and debit cards to make purchases.... View Details

Keywords: Entrepreneurship; Credit Cards; Product Marketing; Product Launch; Market Entry and Exit; Industry Structures; Business and Stakeholder Relations; Cooperation; Technology Adoption; Retail Industry

July 2006 (Revised March 2010)
Case

Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry

By: Ramon Casadesus-Masanell and Jordan Mitchell

Symantec and McAfee hold 53.6% and 18.8% respectively, of the anti-virus software market as of 2006. While the market is concentrated with five firms controlling over 90%, Microsoft is on the eve of releasing a consumer security subscription packed called OneCare Live.... View Details

Keywords: Business Model; Market Entry and Exit; Competitive Strategy; Software; Information Technology Industry

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September 2007
Supplement

Ravi Venkatesan, Chairman, Microsoft India

By: Tarun Khanna and Krishna G. Palepu

Ravi Venkatesan, chairman of Microsoft India, discusses market entry, localization, and intellectual property rights in emerging markets. View Details

Keywords: Multinational Firms and Management; Intellectual Property; Emerging Markets; Market Entry and Exit; Information Technology Industry; India

January 2018
Case

Ørsted Goes Global

By: Joseph L. Bower and Elena Corsi

The European leader in offshore wind, the Danish Ørsted is building a global position and entering markets where offshore wind is nascent. The case examines the transformations in strategy leading to Ørsted’s success and the challenges of adopting that strategy in... View Details

Keywords: Off-shore Wind; Managing Global Expansion; Business Strategy; Renewable Energy; Expansion; Global Range; Market Entry and Exit

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