Publications

March 2005 (Revised April 2007)
Case

Comergent Technologies Inc.: Enterprise E-Commerce

By: V. Kasturi Rangan and Marie Bell

Coming out of the 2001 high-tech industry recession, this venture capital start-up has to come up with a marketing plan to break even and grow. Its innovative e-commerce software provides unique customer relationship management solutions, but it has to convince... View Details

Keywords: Business Startups; Customer Relationship Management; Financial Crisis; Collaborative Innovation and Invention; Business or Company Management; Marketing Strategy; Problems and Challenges; Software; Information Technology Industry

2017
Other Teaching and Training Material

Organizational Behavior Reading: Leading Organizational Change

By: Ryan Raffaelli

This reading combines conceptual frameworks and research-based knowledge to provide practical guidance about how to lead organization change. The essential reading outlines key choices leaders must make when managing a change and the common traps that can cause a... View Details

Keywords: Leading Change; Organizational Change and Adaptation; Change Management

06 Jul 2016
What Do You Think?

How Do We Pay for the Costs of Globalization?

government policies, short-term corporate management thinking, the World Trade Organization (Paul saying, “Personally, I’m a long-time supporter of globalization, but the WTO decision-making process needs to be more transparent and... View Details

Keywords: by James L. Heskett; Manufacturing

December 2007 (Revised April 2008)
Exercise

The Elcer Products Transaction: Confidential Information for TNDA Corporation

By: James K. Sebenius

In a six-party negotiation exercise, the TNDA Corp. plans to sell the Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the TNDA Corporation management role. Challenges include... View Details

Keywords: Negotiation

December 2007 (Revised April 2008)
Exercise

The Elcer Products Transaction: Confidential Information for Elcer Products Division President

By: James K. Sebenius and Guhan Subramanian

In a six-party negotiation exercise, the TNDA Corp. plans to sell Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the Elcer Divisional management role. Challenges include how... View Details

Keywords: Mergers and Acquisitions; Managerial Roles; Negotiation Deal; Negotiation Process; Negotiation Tactics

June 2020 (Revised October 2020)
Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal

This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details

Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago

30 Nov 2016
Working Paper Summaries

The Stock Market and Bank Risk-Taking

Keywords: by Antonio Falato and David Scharfstein; Financial Services; Banking

August 1998 (Revised October 1998)
Case

Lark International Entertainment Ltd. (A)

By: Linda A. Hill and Jennifer Suesse

Two HBS MBA's leave McKinsey and Morgan Stanley to become entrepreneurs in Hong Kong. Together they start up a cinema chain throughout Asia. This case describes the experiences of managing a team in their Wuhan, China cinema. Looks at the challenges of managing growth... View Details

Keywords: Entrepreneurship; Problems and Challenges; Business Growth and Maturation; Business Startups; Emerging Markets; Leadership Style; Leadership; Groups and Teams; Entertainment and Recreation Industry; Hong Kong; China; Asia

May 2011
Article

The Best Way to Name Your Product 2.0

By: Marco Bertini, John Gourville and Elie Ofek

Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details

Keywords: Product Development; Management; Brands and Branding; Strategy

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Research Summary

Overview

Start Up Strategy and Management

Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective course... View Details

Research Summary

Overview

By: Jeffrey J. Bussgang

Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective... View Details

18 Dec 2006
Lessons from the Classroom

Grooming Next-Generation Leaders

a mirror up to students and, with input from coaches and self-assessments, encourages them to move out of their comfort zone and explore the personal complexities of leadership. "The unit of analysis is themselves," says Sasser.... View Details

Keywords: by Martha Lagace

01 May 2020
What Do You Think?

Does Remote Work Mix with Organizational Culture?

SUMMING UP Is Management the Missing Ingredient in Melding Organization Culture and Remote Work? Those who have experienced remote work are largely vocal supporters of the notion. Its success is dependent,... View Details

Keywords: by James Heskett

25 Mar 2022
Blog Post

Meet the HBS Women's Student Association

(MBA 2006), Susie Mulder (MBA 1996) and Michelle Zatlyn (MBA 2009) joined us. We also had Seema Hingorani, Managing Director of Morgan Stanley Investment Management and Founder of Girls who Invest, Nadja... View Details

November 2006
Case

Sarah Talley and Frey Farms Produce: Negotiating with Wal-Mart (A)

By: James K. Sebenius and Ellen Knebel

Describes the retailer-supplier negotiations of Frey Farms Produce in its growth from a small local produce supplier to becoming a supplier for Wal-Mart, the world's largest retailer. The (A) case sets up three negotiations led by Sarah Talley of Frey Farms Produce in... View Details

Keywords: Negotiation; Distribution Channels; Sales

December 2007 (Revised April 2008)
Exercise

The Elcer Products Transaction: Confidential Information for RubyFibre Enterprises

By: James K. Sebenius

In a six-party negotiation exercise, the TNDA Corp. plans to sell Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the RubyFibre Enterprises management role. Challenges... View Details

Keywords: Negotiation

December 2007 (Revised April 2008)
Exercise

The Elcer Products Transaction: Confidential Information for Pearl Equity Partners

By: James K. Sebenius

In a six-party negotiation exercise, the TNDA Corp. plans to sell the Elcer Products Division to one of four potential buyers (industrial, financial, U.S., German). This case contains confidential information for the Pearl Equity Partners management role. Challenges... View Details

Keywords: Negotiation