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Faculty & Research - Business & Environment

multi-day voyage along the Norwegian coast. Before making such a $250 million investment, the... February 2025 Teaching Material Preparing Business Leaders for an Era of Climate Instability: Understanding and Managing Physical Climate... View Details

2020
Working Paper

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Eva Ascarza

The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry

Citation

SSRN

Arthur I Segel

View Details

Keywords: federal government; real estate

28 Aug 2012
Working Paper Summaries

Channels of Influence

Keywords: by Lauren Cohen, Umit G. Gurun & Christopher J. Malloy

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

Bankruptcy | Baker Library | Bloomberg Center | Harvard Business School

mortgage assets on our balance sheet was a big problem, regardless of any quality or hedging arguments that might be made.” [16] Glen Le Lievre, "Too big to fail." The Wall Street Journal Cartoon Collection, Baker Library, Harvard Business School. "I thought we were... View Details

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

to know their customers like never before. Rather than expecting customers to buy whatever a company sells, the most successful companies proactively anticipate and discover customers’ problems and desires and innovate accordingly.... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

17 Feb 2020
Sharpening Your Skills

How Entrepreneurs Can Find the Right Problem to Solve

are so biased it’s hard to trust the results. Further, entrepreneurs may have a good hunch there’s a job to be done that needs improving or replacing, but they can’t describe where in the customer journey they can truly make an impact.... View Details

Keywords: by Julia Austin

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

you can make money in many creative industries by selling specialized products to niche markets identified via the Internet. For example, the new CEO of GlaxoSmithKline, the pharmaceuticals giant, likens the search for blockbusters to... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

October 2021
Article

Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach

By: Nicolas Padilla and Eva Ascarza

Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis

Citation

Find at Harvard

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

springboards that allow specialized producers to leverage their infrastructure and create new innovations and by bringing digital technology to a wide variety of sectors and users, again by providing flexible infrastructures that make it... View Details

Keywords: by Sean Silverthorne; Video Game; Web Services

14 Feb 2023
Research & Ideas

When a Vacation Isn’t Enough, a Sabbatical Can Recharge Your Life—and Your Career

workers In all of these trajectories, DiDonna says, it’s clear that a sabbatical is more than just a long vacation; rather, those who take advantage of them can make profound changes, ranging from a renewed focus at their job to a radical... View Details

Keywords: by Michael Blanding

May 2002 (Revised October 2002)
Case

Dell--New Horizons

By: V. Kasturi Rangan and Marie Bell

Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make... View Details

Keywords: History; Decisions; Product Positioning; Marketing Strategy; Framework; Globalization; Brands and Branding; Computer Industry; Technology Industry; United States

Citation

Educators

Purchase

26 May 2009
Research & Ideas

Improving Market Research in a Recession

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Recession-challenged consumers are buying... View Details

Keywords: by John Quelch

27 Sep 2018
Research & Ideas

Religion in the Workplace: What Managers Need to Know

change their dress codes and even their brand identities to accommodate religious garb? Can owners of small, private companies reject customers based on religious convictions? These tricky questions might make anyone squirm with all of... View Details

Keywords: by Dina Gerdeman; Food & Beverage; Apparel & Accessories

07 Nov 2023
News

Love and Money

people have, which is, no money can't buy love or no, of course, money can't buy happiness. But I think about it as much more complex than that. I think that money can help you View Details

Summer 2014
Article

When Does a Platform Create Value by Limiting Choice?

By: Ramon Casadesus-Masanell and Hanna Halaburda

We present a theory for why it might be rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there... View Details

Keywords: Platform Governance; Direct Network Effects; Indirect Network Effects; Complements; Tragedy Of The Commons; Equilibrium Selection; Coordination; Foresight; Strategy; Value Creation; Digital Platforms; Balance and Stability; Decision Choices and Conditions; Consumer Behavior; Applications and Software; Network Effects

Citation

SSRN

Find at Harvard

March 2013
Case

An Entrepreneur's New Product Development Journey

By: Elie Ofek

This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details

Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Consumer Products Industry

Citation

Educators

Purchase

16 Jun 2008
Research & Ideas

Seven Tips for Managing Price Increases

while increasing retail price points. 5. Unbundle. Customers who previously welcomed the convenience of buying product, options, and services rolled into one may now ask for a detailed price breakdown. Make... View Details

Keywords: by John Quelch

Behavioral Finance & Financial Stability

investor sentiment measures that it makes available to researchers and the broader public. Please visit our About page for more information about the project. Data Research Invisible Primes: Fintech Lending with Alternative Data By: Marco... View Details