Publications

2017
Chapter

Entrepreneurship in Larger Companies

By: William R. Kerr

Entrepreneurship in large and established companies is vital for their long-term success. Incumbent firms face many challenges ranging from global competition to digitization. In times past, being caught flat-footed might have set a company back several years, but it... View Details

Keywords: Corporate Entrepreneurship

Article

Scenario Generation for Long Run Interest Rate Risk Assessment

By: Robert F. Engle, Guillaume Roussellet and Emil N. Siriwardane

We propose a statistical model of the term structure of U.S. treasury yields tailored for long-term probability-based scenario generation and forecasts. Our model is easy to estimate and is able to simultaneously reproduce the positivity, persistence, and factor... View Details

Keywords: Forecasting; Stress Testing; Interest Rates; Forecasting and Prediction; Risk Management; United States

Find at Harvard

April 1995 (Revised September 1997)
Case

Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)

By: Lynda M. Applegate

A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details

Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Manufacturing Industry; Food and Beverage Industry

2013
Working Paper

Networks as Covers: Evidence from an On-Line Social Network

By: Mikolaj Jan Piskorski

This paper proposes that networks give actors a cover by giving them the excuse of sociability to engage in normatively prohibited market behaviors. I apply this hypothesis to actors in long-term exclusive relationships who are surreptitiously seeking new relationships... View Details

Keywords: Strategy; Behavior; Ethics; Relationships; Social and Collaborative Networks

Read Now

06 Aug 2020
News

Companies Must Go Beyond Random Acts of Humanitarianism

05 Mar 2019
News

The Dual-Purpose Playbook

The Dynamic Advertising Effect of Collegiate Athletics

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

December 2011
Case

PepsiCo India: Performance with Purpose

By: Rosabeth M. Kanter, Rakesh Khurana, Rajiv Lal and Natalie Kindred

In 2010, PepsiCo India's management is working to translate PepsiCo's new mission, "Performance with Purpose," into practice in the India market. The mission calls for continued financial performance and market leadership, as well as greater emphasis on healthy... View Details

Keywords: Corporate Strategy; Mission and Purpose; Food and Beverage Industry; India

July 2010 (Revised December 2010)
Case

AdMob (A)

By: Mikolaj Jan Piskorski, Samuel Cohen and Nithya Vaduganathan

AdMob's CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, powered 6,000 websites and 1,000 applications, and... View Details

Keywords: Digital Marketing; Growth and Development Strategy; Resource Allocation; Competition; Competitive Strategy; Expansion; Mobile and Wireless Technology; Advertising Industry

March 1996 (Revised November 1997)
Case

Dewar's (C): Exploring New Media Opportunities

By: Alvin J. Silk and Lisa Klein Pearo

Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details

Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy

24 Feb 2009
News

Seven Lessons for Leading in Crisis

25 May 2021
News

Meet the 2021-2022 Leadership Fellows

14 Aug 2017
News

U.S. Cities Increasingly Focused on Resilience, but Funding Challenges Persist

28 May 2020
News

Meet the 2020-2021 Leadership Fellows

Avoid the Pitfalls of A/B Testing

The use of online A/B testing has spread rapidly in recent years, fueled by the growing appreciation of its value and the relatively low costs and increasing availability of technology needed to conduct them. Today, it is no exaggeration to say that the successful... View Details

2025
Working Paper

Code-Washing: Evidence from Open-Source Blockchain Startups

By: Ofir Gefen, Daniel Rabetti, Yannan Sun and Che Zhang

This study examines startups' management of source code repositories, distinguishing authentic developers ("code-producers''), from those inflating activity to mislead investors ("code-washers''). Using global blockchain startup and GitHub data, we find that... View Details

Keywords: Entrepreneurial Finance; Open Source Distribution; Business Startups