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- All HBS Web
(958)
- News (176)
- Research (606)
- Events (1)
- Multimedia (4)
- Faculty Publications (240)
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- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
albums—and because it is among the sectors most strongly affected by digital technology. So I reached out to Nielsen SoundScan, the company that tracks recorded-music sales in North America, to obtain data for a random sample of over 200... View Details
- 24 Feb 2009
- First Look
First Look: February 24, 2009
debts, substantial store closures and workforce reductions, and sufficient new private equity capital to help reposition and revitalize Daiei's retail operations. Overcoming these hurdles in a large and visible company like Daiei would be... View Details
Keywords: Martha Lagace
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the lion's share of admissions. In that respect, audience tastes in U.S. and international markets are actually fairly similar. Q: What opportunities do you see for entertainment marketers who want to ensure a film's success overseas? How important is View Details
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508041 MINI USA: Finding a New Advertising Agency (B) Harvard Business School Supplement 508-042 Supplements the (A) case. Purchase this supplement:... View Details
Keywords: Martha Lagace
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
television. He sponsored the famed, and infamous, quiz show The $64,000 Question in 1955. It is difficult, so many years later, to realize what a radical departure television advertising was for a man and a View Details
Keywords: by Richard S. Tedlow
- 10 Aug 2015
- Research & Ideas
Why a Federal Rule on CEO Pay Disclosure May Get You In Trouble With Customers
Here's a tip for companies looking to woo customers away from the competition: Besides advertising fair prices for your products, try advertising fair wages for your employees.... View Details
- 06 Apr 2010
- First Look
First Look: April 6
ownership and control of 3,694 firms in 22 Western European and East Asian countries during the period from 1996 to 2008, we find that the cost of debt financing is significantly higher for companies with a wider divergence between the... View Details
Keywords: Martha Lagace
- 25 Sep 2017
- Research & Ideas
Why Politics is Failing America, and What Business Can Do To Help
$16 billion, and nearly 20,000 jobs could be attributed to campaign staffing, consulting, and lobbying. The political media also benefitted, with most major news outlets posting record advertising revenues last year as a result of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
- 17 Jul 2017
- Op-Ed
Op-Ed: As America Recedes from Global Leadership, Its CEOs are Stepping Up
to the reality that race issues in major metropolitan cities had to be addressed. The third instance came in the 1990s when global opportunities arose for US-based companies to lead their respective industries through a sustained period... View Details
Keywords: by Bill George
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
would be a hierarchical, top-down model like venture capital," he says. Companies like Kickstarter-a crowdfunding site that anyone can access and participate in—have changed that view. An additional course focus is digital... View Details
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research... View Details
- 20 Mar 2013
- Research & Ideas
How CEOs Sustain Higher-Ambition Goals
he had to handle the situation carefully so the company wouldn't set a precedent, and he was able to announce on Twitter that he had solved the student's problem. "We got 30 million impressions in two days," he said. "How much View Details
Keywords: by Dina Gerdeman
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel... View Details
Keywords: Martha Lagace
- 29 Apr 2002
- Research & Ideas
Star Power! How to Win in Professional Services
Limits To Leadership Being the chief executive of any company is a demanding job. Carrying out the responsibilities of a CEO in a professional service firm is exceptionally challenging because the position lacks the inherent power and... View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
- 27 Dec 2010
- Research & Ideas
HBS Faculty on 2010’s Biggest Business Developments
innovations, or selling services—to step up and lead without a hierarchy. Consumer marketing companies are lining up to use these networks to reach their tailored demographics with highly personalized messages. Already they are... View Details
Keywords: by Staff
- 23 Oct 2012
- First Look
First Look: October 23
paper: http://www.whatworksforamerica.org/ideas/inflection-point-new-vision-new-strategy-new-organization/ Customer-Driven Misconduct: How Competition Corrupts Business Practices Authors:Victor Manuel Bennett, Lamar Pierce, Jason A.... View Details
Keywords: Sean Silverthorne
- 03 Aug 2015
- Research & Ideas
Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders
terms, both companies would like nothing better than to have customers to themselves, wrapped up in their own seamless media universes: iTunes, iPad, and Apple TV on the one hand; and Kindle, Amazon Prime, and Fire TV on the other. “Even... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
is still making some money," says Teixeira. And with that increased revenue, the company is now able to offer a "price-match guarantee" that allows customers to instantly buy at the same price for which a product is View Details
Keywords: by Michael Blanding
- 31 Jan 2017
- Research & Ideas
Why These Business School Professors Oppose Trump's Executive Order on Immigration
Andy Grove) in which two of the protagonists—two of the greatest business executives in modern times—would be rolling over in their graves over this policy. Since Steve Jobs’ father was a Syrian immigrant, President Trump’s executive order might have led the world’s... View Details
Keywords: by Staff
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
small-business owners can take now Mills offers three recommendations to cash-strapped business owners: Focus on social media and email to reach customers. The coronavirus pandemic forced many analog companies to embrace digital... View Details