Knowledge Sharing - Publications - Faculty & Research

18 Jun 2024
Research & Ideas

Industrial Decarbonization: Confronting the Hard Challenges of Cement

Cities like Cairo; Chongqing, China; Delhi; and Kinshasa, Congo are experiencing population explosions accompanied by unprecedented demand for homes, offices, factories, and infrastructure. In the United States, the Biden Administration’s policy-driven infrastructure... View Details

Keywords: by by Janelle Conaway; Green Technology; Energy; Industrial Products; Manufacturing

02 Apr 2020
What Do You Think?

What Are Lessons for Leaders from This Black Swan Crisis?

public and private sectors learn from the events of the past few months? In the public realm, Sandeep Yadav concluded, “It is only by sharing resources globally that we can distribute the burden of fighting the next Black Swan.” The... View Details

Keywords: by James Heskett

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

customers to come to them, they need to go to their customers. Past research demonstrates that firms who maintain or accelerate customer-centric philosophies consistently outperform firms that do not. In fact, they gain market share from... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

09 Nov 2022
In Practice

COP27: What Can Business Leaders Do to Fight Climate Change Now?

The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details

Keywords: by Lynn Schenk and Danielle Kost

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Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership... View Details

02 Dec 2002
Research & Ideas

The Secret of How Microsoft Stays on Top

Knowledge editor, Sean Silverthorne, Iansiti and MacCormack discuss their findings.Silverthorne: Although many large companies have been swamped by so-called disruptive technologies, Microsoft has remained at the top of its game for more... View Details

Keywords: by Sean Silverthorne

20 Jan 2014
Research & Ideas

Language Wars Divide Global Companies

US software market, the company's core marketing team, and to tech industry analysts. Power struggles were constant. Neeley says that the Indians, overall, in this study were less emotional because they didn't hold much power in the company. "They are younger,... View Details

Keywords: by Kim Girard

26 Apr 2022
Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

bonds; it’s visceral and experiential—a stark contrast with the absence of trust that exists in most organizations. At Warby Parker, Director of Social Innovation Jesse Sneath told me of a memorable story shared by one of its veteran... View Details

Keywords: by Ranjay Gulati

29 Jan 2024
Research & Ideas

Do Disasters Rally Support for Climate Action? It's Complicated.

Environmental disasters like wildfires can ignite awareness of climate change and boost eco-friendly politicians’ careers. But do voters perceive a tradeoff between environmental policies and local economic growth? In Brazil, home to a majority of the Amazon tropical... View Details

Keywords: by Rachel Layne

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

specifically because of their shared gender, many female voters balked. Testing for gender backlash To probe when and why identity labels backfire, the research team visited a college campus four months before the 2016 US presidential... View Details

Keywords: by Dina Gerdeman; Consumer Products

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

were not strong enough to prevent the growth of private labels in Europe, but they were sufficient to maintain Unilever's strong position in higher margin products. It was able to leverage knowledge of brands and products between... View Details

Keywords: by Geoffrey Jones; Consumer Products

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Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

session to meet students and share details about the program. After applications close in February, students are selected to move through the interview process, which includes a behavioral interview and an industry View Details

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Events - Business History

pm - 5:00 pm. Part of the 2025 Business History Seminar, "Rethinking Entrepreneurial History," co-organized by Geoffrey Jones and Christina Lubinski. Nov 3 03 Nov 2025 Business History Seminar Andrea Lluch (CONICET/Universidad de los Andes), "Global South: View Details

21 Jun 2022
HBS Case

Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams

Commission. A year later, in July 2021, Slack was acquired by Salesforce, the world’s largest customer-relations management software company. Butterfield and Salesforce CEO Marc Benioff shared the same goal: Establish Slack as what... View Details

Keywords: by Lane Lambert; Information Technology; Technology

03 Mar 2009
First Look

First Look: March 3, 2009

efficiency and long-term adaptability are inherently incompatible. Organization theorists have conceptualized Abernathy's dilemma as the challenge of balancing exploitation and exploration. Exploitation leverages existing knowledge and... View Details

Keywords: Martha Lagace

April 2009 (Revised November 2012)
Case

Sermo, Inc.

By: Thomas R. Eisenmann and Lars Peter Christian Nielsen

Sermo operates the leading online professional network for physicians in the United States. Doctors use Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns, as well as challenges with managing their practices.... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Knowledge Sharing; Two-Sided Platforms; Conflict and Resolution; Social and Collaborative Networks; United States

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Online Entrepreneurship & Innovation Courses | HBS Online

will share challenges they’ve faced. As the story unfolds, you’ll leverage course concepts, vital tools and frameworks, and the diversity of your peers’ perspectives to analyze the problem and determine a path forward. Active Immerse... View Details

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Media Coverage - Managing the Future of Work

Media Coverage Media Coverage 12 Jun 2025 HBS Working Knowledge ‘Misfits’ in Power: When a Company Needs a Leader CEO, But Gets a Manager Re: Raffaella Sadun 06 Jun 2025 CBS News Experts Offer Advice to New College Grads on Entering the... View Details

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Career Re-Entry & Flexible Work - Alumni

and/or specific companies or functions. Stay current Address concerns up front about your ability to stay current in both technology and in industry trends and developments. Your up-to-date knowledge and skills not only assure potential... View Details

August 2014
Case

Netflix: Designing the Netflix Prize (A)

By: Karim R. Lakhani, Wesley M. Cohen, Kynon Ingram, Tushar Kothalkar, Maxim Kuzemchenko, Santosh Malik, Cynthia Meyn, Greta Friar and Stephanie Healy Pokrywa

In 2006, Reed Hastings, CEO of Netflix, was looking for a way to solve Netflix's customer churn problem. Netflix used Cinematch, its proprietary movie recommendation software, to promote individually determined best-fit movies to customers. Hastings determined that a... View Details