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Show Results For
- All HBS Web
(1,808)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- 01 Mar 2008
- News
Faculty Books
How Good Marketing Makes for Better Democracy by John A. Quelch and Katherine E. Jocz (HBS Press) Professor Quelch and Research Associate Jocz... View Details
- 01 Dec 2016
- News
Faculty Books for December 2016
Business By John A. Quelch and Emily C. Boudreau (Springer) The authors introduce a model for companies committed to making positive contributions to health and wellness.... View Details
- 01 Mar 2014
- News
Generation Next
the family business feel. Professor William C. Kirby and Tracy Yuen Manty The Wen Group Trying to find resolution in a Hong Kong–based family conglomerate that suffers from nepotism and governance issues. Senior Lecturer John View Details
- 01 Jun 2005
- News
Ideas: Books
Non-Government Organizations in the 21st Century by John A. Quelch and Nathalie Laidler-Kylander (Thomson South-Western) Using twelve HBS cases, Professor View Details
- 01 Sep 2006
- News
Faculty Books
effective management of information services activities and highlights the areas of greatest potential application of the technology. Global Marketing Management by John A. View Details
- 01 Jun 2004
- News
Massport, Back on Course
an organization in crisis, primed for transformation. Enter Craig P. Coy (MBA 1983), appointed CEO in April of that year, and HBS professor John A. Quelch (DBA 1977), appointed... View Details
- 01 Dec 2012
- News
Alumni Book Briefs
losing their humanity. All Business Is Local: Why Place Matters More Than Ever in a Global, Virtual World by John A. Quelch (DBA 1977) and Katherine E. Jocz (Portfolio/Penguin)... View Details
- May 20, 2016
- Comment
World Health Organization Lacks Leadership to Combat Pandemics
By: John A. Quelch
When it comes to emergency preparedness for pandemics, the World Health Organization is falling short. It has not provided prompt and clear leadership to the world in combating either the Ebola or Zika viruses. Its leadership has been low energy, its representatives... View Details
Keywords: Global Health; World Health Organization; World Bank; Pandemics; Emergency Preparedness; Experience and Expertise; Decisions; Forecasting and Prediction; Communication Strategy; Nonverbal Communication; Framework; Governance; Government and Politics; Health; Management; Practice; Problems and Challenges; Projects; Risk and Uncertainty; Human Needs; Civil Society or Community; Social Issues; Welfare or Wellbeing; Biotechnology Industry; Health Industry; Journalism and News Industry; Medical Devices and Supplies Industry; Public Administration Industry; Tourism Industry; Transportation Industry; Travel Industry; Africa; Asia; Europe; Latin America; North and Central America; South America; West Indies
Quelch, John A. "World Health Organization Lacks Leadership to Combat Pandemics." Harvard Business School Working Knowledge (May 20, 2016).
- June 7, 2016
- Comment
Can Brand Trump Win a Presidency?
By: John A. Quelch
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
Keywords: Brand; Umbrella Brands; Political Brands; Political Campaigns; Successful Brands; Personal Brand; Demographics; History; Information; Innovation and Invention; Leadership; Management; Marketing; Outcome or Result; Problems and Challenges; Strategy; Value; Public Administration Industry; Public Relations Industry; United States
Quelch, John A. "Can Brand Trump Win a Presidency?" Harvard Business School Working Knowledge (June 7, 2016). (Republished by Forbes.com on June 7, 2016.)
- June 17, 2016
- Comment
Companies Need to Start Marketing Security to Customers
By: John A. Quelch
Recent events in Orlando underscore an important marketing truth: consumer safety and security are mission critical. A popular nightclub, Pulse, known as a safe place for the LGBT community, is put out of business at least temporarily by a terrorist act. Not far away... View Details
Keywords: Consumer Safety; Public Safety; Brand Attraction; Risk Management; Safe Environment Benefit; Marketing Safety; Global Brands; Advertising; Change Management; Disruption; Volatility; Crime and Corruption; Customers; Music Entertainment; Animation Entertainment; Film Entertainment; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Consumer Behavior; Problems and Challenges; Safety; Corporate Strategy; Business Strategy; Entertainment and Recreation Industry; Tourism Industry; Travel Industry; United States
Quelch, John A. "Companies Need to Start Marketing Security to Customers." Harvard Business School Working Knowledge (June 17, 2016). (Republished by Fortune.com as "What the Orlando Tragedies Can Teach Businesses" on June 20, 2016.)
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How to Use Market Research in a Recession
By: John A. Quelch
Quelch, John A. "How to Use Market Research in a Recession." Harvard Business Online—Marketing Know:How (blog). May 18, 2009. https://hbr.org/2009/05/how-to-use-market-research-in/.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How CEOs Should Work With Customers
By: John A. Quelch
Quelch, John A. "How CEOs Should Work With Customers." Harvard Business Online—Marketing Know:How (blog). September 22, 2008. https://hbr.org/2008/09/how-ceos-should-work-with-cust.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Starbucks' Growth Destroyed Brand Value
By: John A. Quelch
Quelch, John A. "How Starbucks' Growth Destroyed Brand Value." Harvard Business Online—Marketing Know:How (blog). July 2, 2008. https://hbr.org/2008/07/how-starbucks-growth-destroyed.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Companies Should Play the Olympics
By: John A. Quelch
Quelch, John A. "How Companies Should Play the Olympics." Harvard Business Online—Marketing Know:How (blog). April 21, 2008. https://hbr.org/2008/04/how-companies-should-play-the.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How Marketing Hype Hurt Boeing and Apple
By: John A. Quelch
Quelch, John A. "How Marketing Hype Hurt Boeing and Apple." Harvard Business Online—Marketing Know:How (blog). November 2, 2007. https://hbr.org/2007/11/how-marketing-hype-hurt-boeing.
- April 15, 2009
- Article
Massport: Government That Works
By: John A. Quelch
Quelch, John A. "Massport: Government That Works." CommonWealth (April 15, 2009), 91–92.
- March 10, 2009
- Article
Why CMOs Are Gaining Ground In This Recession
By: John A. Quelch
Quelch, John A. "Why CMOs Are Gaining Ground In This Recession." Advertising Age (March 10, 2009), 20.
- December 5, 2008
- Comment
Rebuilding America—Now
By: John A. Quelch
Quelch, John A. "Rebuilding America—Now." Boston Business Journal (December 5, 2008).
- September 11, 2008
- Article
9/11 Victims Recalled As Names, Not Numbers
By: John A. Quelch
Quelch, John A. "9/11 Victims Recalled As Names, Not Numbers." Boston Herald (September 11, 2008), 25.
- October 10, 2005
- Article
How Soft Power Is Winning Hearts, Minds and Influence
By: John A. Quelch
Quelch, John A. "How Soft Power Is Winning Hearts, Minds and Influence." Financial Times (October 10, 2005), 17.