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  • January 2021 (Revised March 2021)
  • Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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  • March 2022
  • Article

Learning to Rank an Assortment of Products

By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue... View Details
Keywords: Online Learning; Product Ranking; Assortment Optimization; Learning; Internet and the Web; Product Marketing; Consumer Behavior; E-commerce
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  • June 2008
  • Teaching Note

Threadless: The Business of Community (TN)

By: Karim R. Lakhani
Teaching Note for 608707 View Details
Keywords: Internet and the Web; Civil Society or Community; Competition; Blogs; Business Model; Decisions; Design; Retail Industry; Apparel and Accessories Industry; Chicago
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  • 25 Oct 2006
  • Op-Ed

Fixing Executive Options: The Veil of Ignorance

adjust the details of grants (e.g., "I think now is a great time to load up on my option compensations so let's do a big grant now ") or to respond opportunistically to those details (e.g., "I really need an extra penny... View Details
Keywords: by Mihir Desai & Joshua Margolis
  • 01 Apr 2000
  • News

Deep in the Heart of Texas

Leave it up to HBS alumni clubs in Texas to plan events that leave big impressions on their members. Houston Club President Andrew L. Waite (MBA '93), now in the second year of his term, rattles off the high-caliber speakers his club... View Details
Keywords: Amy E. Dean
  • August 2015 (Revised June 2021)
  • Case

Amazon.com, 2021

By: John R. Wells, Benjamin Weinstock, Gabriel Ellsworth and Galen Danskin
In February 2021, Amazon announced 2020 operating profits of $22,899 million, up from $2,233 million in 2015, on sales of $386 billion, up from $107 billion five years earlier (see Exhibit 1). The shareholders expressed their satisfaction (see Exhibit 2), but not all... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Internet; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Digital Platforms; Competition; Internet and the Web; Corporate Strategy; Digital Marketing; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Information Infrastructure; Information Technology; Mobile and Wireless Technology; Price; Applications and Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle
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  • 02 Oct 2000
  • Research & Ideas

Networked Incubators: Hothouses of the New Economy

the Internet economy. It shares certain features with other incubators—mainly, it fosters a spirit of entrepreneurship and offers economies of scale. But its key distinguishing... View Details
Keywords: by Morten T. Hansen, Henry W. Chesbrough, Nitin Nohria & Donald N. Sull
  • 24 Mar 2002
  • Research & Ideas

The Trick of Balancing Business and Government

Asked which institutions must be in place in order for African countries to grow, experts on a panel at the Africa Business Conference had no shortage of suggestions. One panelist, representing the International Monetary Fund, voted for a... View Details
Keywords: by Martha Lagace
  • 15 Dec 2020
  • Research & Ideas

The Unspoken Messages of COVID-19 Restrictions

the pandemic’s repercussions through this project as well as ongoing efforts with HBS professors Zoe B. Cullen and Christopher T. Stanton that study everything from small business aid to the future of remote... View Details
Keywords: by Danielle Kost; Food & Beverage
  • 17 Dec 2001
  • Research & Ideas

Risks and Rewards of the Intrapreneur

company start-up versus a pure start-up are the resources at your disposal. "The key is to capture the upside of the parent in everything you do," Gilbert said. View Details
Keywords: by Sean Silverthorne
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

the visitor commended class members for the depth of their analysis—then chided them for their limited vision. Of course, the company was Amazon and the visitor was Jeff Bezos. And his own view for the... View Details
Keywords: by James Heskett; Retail
  • 03 Mar 2003
  • Research & Ideas

The Basics of Consumer Marketing in Asia

professor of international business at the Ming Hsin University of Science and Technology in Taiwan, per-capita income varies from $380 to $5,000 annually in different regions. "You have to realize that... View Details
Keywords: by Julie Jette
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

Two years after non-fungible tokens (NFTs) captured the attention of artists, celebrities, and brands, debate still rages over their value. But NFTs could be poised to make a comeback in 2024, argues Scott Duke Kominers, the Sarofim-Rock... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • 01 Jun 2004
  • News

Cyberposium: Pros and Cons of Outsourcing

point of view, it will create a new paradigm,” said Gupta. Radio frequency ID tags, Voice over Internet Protocol (VoIP), and online gaming were among the other topics covered. The conference, which drew over... View Details
Keywords: cyberposium; cost; Corporate Services
  • 2011
  • Working Paper

Inside the Black Box of the Corporate Staff: An Exploratory Analysis Through the Lens of E-Mail Networks

The corporate staff is central in theories of the multi-business firm, but empirical evidence on its function is limited. In this paper, we examine the high-level role of two units of a corporate staff through analysis of electronic communications. We find sharp... View Details
Keywords: Theory; Business Ventures; Internet and the Web; Communication; Employment; Management Teams; Networks
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  • 20 Apr 2015
  • Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

If there were a Mount Rushmore for technological innovation, Bill Gates, Andy Grove, and Steve Jobs would be the faces looking outward. The longtime CEOs of Microsoft, Intel, and Apple have done more than anyone to popularize the... View Details
Keywords: by Michael Blanding; Computer
  • 20 Apr 2023
  • Blog Post

Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job

have everything you need to succeed by following HBS Career Coach Matt Spielman’s five steps to success on the job in the first 90 days. Why the First 90 Days Matters In his work educating companies about successful onboarding, Spielman... View Details
  • 03 May 2017
  • HBS Seminar

Seth Stephens-Davidowitz, The New York Times and Wharton, University of Pennsylvania

  • 28 Apr 2003
  • Research & Ideas

Supply Chain Risk: Deal With It

Back in the early 1990s, managers of U.S. companies were justifiably proud of the well-oiled machines they'd made of their supply chains. Over the previous fifteen to twenty... View Details
Keywords: by David Stauffer
  • 05 Nov 2020
  • Blog Post

12 Weeks of VC Summer: Remote Edition

culture, and a sign that the Zoom life might not turn out to be that bad. Opportunities without Boundaries The Maverick team ensured that the interns had exposure to many different parts of the venture life. This included View Details