Publications

1996
Working Paper

The Ties that Provide: Workplace Interactions and the Allocation of Scarce Resources

By: Kathleen L. McGinn

May 1996 (Revised August 2001)
Case

Timberland and Community Involvement

By: James E. Austin and Jaan Elias

The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details

Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry

December 1995
Supplement

EnClean: Malcolm Waddell, CEO, Video

By: David J. Collis

Presents Malcolm Waddell in a question-and-answer session (the actual questions do not appear on the tape) with HBS MBA students following a class in which the case is discussed. View Details

Keywords: Diversification; Restructuring; Corporate Strategy; Going Public; Decision Making; Acquisition; Interactive Communication

November 1995
Case

InterZine Productions, Inc.

By: William A. Sahlman and Jason Green

Brian Henley founded InterZine Productions to develop interactive multimedia content for America Online (AOL) and the Internet. With funding and support from AOL's Greenhouse program, Henley has launched Golf, a unique interactive golf service. While he has operated on... View Details

Keywords: Business Ventures; Entrepreneurship; Growth and Development Strategy; Capital; Financing and Loans; Internet and the Web; Management Teams; Innovation and Invention; Media and Broadcasting Industry

1995
Article

Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development

By: Marco Iansiti

Keywords: Information Technology; Research and Development; Integration; Information; Science; Product

October 1994 (Revised November 1994)
Case

British Airways: Using Information Systems to Better Serve the Customer

By: W. Earl Sasser and Norman Klein

Explores the uses of scanning technology, interactive software, and powerful data bases to assist customer relations representatives in resolving customer complaints. Competitive alliances in international markets are noted, but the focus is on the evolving commitment... View Details

Keywords: Debates; Customer Focus and Relationships; Globalized Markets and Industries; Service Delivery; Alliances; Information Technology; Aerospace Industry

October 1993
Article

Developer-user Interaction and User Satisfaction in Internal Technology Transfer

By: D. A. Leonard-Barton and D. Sinha

Keywords: Relationships; Information Technology; Communication; Customer Satisfaction

autumn 1993
Article

Motivational Synergy: Toward New Conceptualizations of Intrinsic and Extrinsic Motivation in the Workplace

By: T. M. Amabile

The foundation for a model of motivational synergy is presented. Building upon but going beyond previous conceptualizations, the model outlines the ways in which intrinsic motivation (which arises from the intrinsic value of the work for the individual) might interact... View Details

Keywords: Motivation and Incentives; Theory; Creativity; Situation or Environment; Organizational Culture

April 1993 (Revised May 1994)
Case

Prodigy Services Company (A)

By: Lynn S. Paine

Top executives of Prodigy Services Co. must decide how to respond when publicly accused of allowing anti-Semitic messages to be posted on the electronic bulletin boards of the company's interactive computer service. Can they defend free expression while at the same... View Details

Keywords: Ethics; Values and Beliefs; Communication Intention and Meaning; Information Technology; Decision Making; Law; Management Teams; Information Technology Industry

1993
Article

Interactive Marketing: Exploiting the Age of Addressability

By: R. C. Blattberg and J. A. Deighton

Keywords: Marketing

February 1992 (Revised March 1993)
Case

Intel Corp.--1992

By: Kenneth A. Froot

Intel Corp., the world's dominant designer and manufacturer of microprocessors (the "brains" of the personal computer), has accumulated a large amount of cash (net of debt). Furthermore, it expects to continue to accumulate cash at an unprecedented rate. Has the... View Details

Keywords: Dividends; Financial Management; Competition; Multinational Firms and Management; Cash; Technological Innovation; Capital Structure; Investment Return; Equity; Financial Strategy; Corporate Finance; Semiconductor Industry; United States

October 1991 (Revised January 2000)
Case

Workplace Safety at Alcoa (A)

By: Kim B. Clark and Joshua D. Margolis

Examines the challenge facing the managers of a large aluminum manufacturing plant in its drive to improve workplace safety. The CEO of the company has made safety a top priority. The plant has made good progress in reducing the injury rate, but now confronts the need... View Details

Keywords: Working Conditions; Safety; Problems and Challenges; Change Management; Operations; Resignation and Termination; Factories, Labs, and Plants; Manufacturing Industry; United States

1992
Chapter

Negotiator Rationality and Negotiator Cognition: The Interactive Roles of Prescriptive and Descriptive Research

By: M. H. Bazerman and M. A. Neale

Keywords: Negotiation Style; Cognition and Thinking; Research

3 Oct 1991
Lecture

How are Changes in the Global Capital Markets Affecting Interaction between Shareholders and Corporations?

By: W. Carl Kester

Keywords: Capital Markets; Business and Shareholder Relations

fall 1991
Article

Interactive Marketing: Exploiting the age of Addressability

By: J. A. Deighton and R. C. Blattberg

Keywords: Marketing

1991
Working Paper

Technology Integration: Exploring the Interaction between Applied Science and Product Development

By: Marco Iansiti