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- All HBS Web
(1,823)
- People (4)
- News (337)
- Research (1,223)
- Events (11)
- Multimedia (2)
- Faculty Publications (775)
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 19 Sep 2023
- HBS Case
How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?
on. It will transform the world, but the money isn't made on the thing that enabled the transformation. “The issue is, we normally think of intellectual property as being copyrighted or not copyrighted.”... View Details
- 01 Dec 2015
- HBS Seminar
Nicola Lacetera, University of Toronto
- Web
Curriculum - MBA
with a focus on prediction, reproducibility, and validation. Spring Term HBS MBA Required Curriculum Harvard Business School Fall and Spring of Year 1 is spent at HBS completing the MBA Required Curriculum (RC). Life Science, Ethics, and View Details
Richard G. Hamermesh
Richard Hamermesh was the MBA Class of 1961 Professor of Management Practice at the Harvard Business School. While at HBS Richard served as co-chair of the HBS Healthcare... View Details
Keywords: health care
- 10 Jan 2013
- Working Paper Summaries
The Novelty Paradox & Bias for Normal Science: Evidence from Randomized Medical Grant Proposal Evaluations
- February 2009
- Article
GHG Trading Framework for the U.S. Biofuels Sector
By: Subbu Kumarappan and Satish V. Joshi
Substitution of petroleum fuels with biofuels such as ethanol and biodiesel has been shown to reduce greenhouse gas (GHG) emissions. These GHG reductions can be traded in the emerging carbon markets, and methodologies for quantifying and trading are still being... View Details
Keywords: Climate Change; Environmental Sustainability; Energy Sources; Energy Industry; United States
Kumarappan, Subbu, and Satish V. Joshi. "GHG Trading Framework for the U.S. Biofuels Sector." Transition to a Bioeconomy: Environmental and Rural Development Impacts (February 2009), 78–95.
Louis T. Wells
Professor Louis T. Wells is the Herbert F. Johnson Professor of International Management at the Harvard Business School. He has served as consultant to governments of a number of developing countries, as well as to international organizations and private firms. His... View Details
- December 2005 (Revised August 2006)
- Case
Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug
By: Felix Oberholzer-Gee and Dennis A. Yao
Amgen Inc.'s Epogen was the first biotech blockbuster drug. Epogen helped prevent anemia, a condition that leads to severe fatigue, increased risk of cardiovascular disease, and even death. At the time, the market for Epogen, which included dialysis patients and... View Details
Keywords: Health Care and Treatment; Strategic Planning; Competition; Patents; Innovation and Invention; Pharmaceutical Industry; Biotechnology Industry; United States
Oberholzer-Gee, Felix, and Dennis A. Yao. "Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug." Harvard Business School Case 706-454, December 2005. (Revised August 2006.)
- Research Summary
Competing on a Common Platform
Why have over 100 firms joined the Eclipse Foundation to collectively produce an open source platform and tools for software application development? What are they trying to accomplish? This research analyzes IBMs divestment of the Eclipse Java Integrated Development... View Details
- July 2019 (Revised October 2022)
- Case
Jai Vakeel Foundation: Addressing Disability
By: V. Kasturi Rangan and Kairavi Dey
Jai Vakeel, a nonprofit organization in India, serves individuals with Intellectual Disability (ID), those with an IQ below 70. The organization was founded by the parents of a child with Down Syndrome, and they (and their next generation) steadily built the... View Details
Keywords: Social Enterprise; Nonprofit Organizations; Transition; Growth and Development Strategy; Organizational Change and Adaptation; Family Business; Health Care and Treatment; India
Rangan, V. Kasturi, and Kairavi Dey. "Jai Vakeel Foundation: Addressing Disability." Harvard Business School Case 520-010, July 2019. (Revised October 2022.)
- Web
Browse All Articles, Research, & Case Studies - HBS Working Knowledge
John Macomber argues that private investors could play a pivotal role in developing adaptation projects that provide strong returns. 06 Nov 2024 Managing the Future of Work Guest Episode: Joseph Fuller on The Gartner Talent Angle Bill... View Details
- Web
MD/MBA Harvard Medical School - MBA
MD/MBA MD/MBA A joint degree with Harvard Medical School. In recognition of the critical need for leaders educated in the intellectual disciplines and practices of medicine and management, Harvard Medical School (HMS) and Harvard Business... View Details
- August 2024
- Case
Oculii
By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
- 25 Jul 2005
- Research & Ideas
Fool vs. Jerk: Whom Would You Hire?
jerk. Things got a lot more interesting, though, when people faced the choice between competent jerks and lovable fools. Ask managers about this choice—and we've asked many of them, both as part of our research and in executive education... View Details
Keywords: by Tiziana Casciaro & Miguel Sousa Lobo
Josh Lerner
Josh Lerner graduated from Yale College with a special divisional major. He worked for several years on issues concerning technological innovation and public policy at the Brookings Institution, for a public-private task force in Chicago, and on... View Details
- Web
Employment | Harvard Business School
whose mission-driven work provides real value and impact. Faculty Positions Join a culturally diverse full-time intellectual community that draws on their research to educate leaders who make a difference in the world and help shape the... View Details
- September 2020
- Case
Minerva 2004: Discovery
By: John R. Wells and Benjamin Weinstock
After nearly five years in operation, Doctor Cynthia Bamdad, founder and CEO of Minerva Biotechnologies Corporation (Minerva), was reflecting on the company’s next steps. In a few short years, she and her small team had managed to develop a nanoparticle process for... View Details
Keywords: Entrepreneurship; Financing and Loans; Strategy; Decision Choices and Conditions; Biotechnology Industry
Wells, John R., and Benjamin Weinstock. "Minerva 2004: Discovery." Harvard Business School Case 721-389, September 2020.
- Web
Overview - Doctoral
Overview New Ideas for a Changing World PhD Programs Accounting & Management Business Economics (Includes Finance) Health Policy (Management) Marketing Organizational Behavior Strategy Technology & Operations View Details
- Web
Positions - Faculty & Research
diverse intellectual community, and strongly encourages applications from women and minorities. Harvard University is an Equal Opportunity/Affirmative Action Employer. Tenure-Track Positions Harvard Business School seeks candidates in all... View Details