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  • All HBS Web  (2,485)
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  • 2010
  • Simulation

Marketing Simulation: Managing Segments and Customers

By: Das Narayandas
In this single-player simulation, students assume the position of CEO of a medical motor manufacturer and are tasked with executing a successful business-to-business marketing strategy over a period of twelve fiscal quarters. Students determine all aspects of the... View Details
Keywords: Marketing Strategy; Salesforce Management; Distribution Channels; Price; Product Positioning; Customer Relationship Management; Profit; Revenue; Cost vs Benefits; Policy; Manufacturing Industry
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Narayandas, Das. "Marketing Simulation: Managing Segments and Customers." Simulation and Teaching Note. Harvard Business Publishing, 2010. Electronic.
  • January 2005 (Revised March 2006)
  • Case

Molecular Insight Pharmaceuticals, Inc.

By: Richard G. Hamermesh and Edwin W. Parkinson III
Molecular Insight has developed a novel biopharmaceutical to detect heart attacks. The company's unique approach to intellectual property protection uses the Hatch Waxman Act and the Orphan Drug Act. The company is struggling to raise $7 million in Series B financing.... View Details
Keywords: Intellectual Property; Health Care and Treatment; Pharmaceutical Industry; Health Industry
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Hamermesh, Richard G., and Edwin W. Parkinson III. "Molecular Insight Pharmaceuticals, Inc." Harvard Business School Case 805-067, January 2005. (Revised March 2006.)
  • March 2018
  • Case

Zensar Technologies Ltd.

By: Joseph B. Fuller and Tanvi Deshpande
Zensar, an established mid-tier IT services company based in India, is known for its customer-centric approach and close-knit culture. Sandeep Kishore has recently stepped in as the MD and CEO, replacing the previous CEO of 15 years. Kishore is developing his strategy... View Details
Keywords: Digitalization; Business Processes; Strategy; Leading Change; Organizational Culture; Information Technology Industry
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Fuller, Joseph B., and Tanvi Deshpande. "Zensar Technologies Ltd." Harvard Business School Case 318-051, March 2018.
  • July 2008 (Revised December 2009)
  • Case

Infosys' Relationship Scorecard: Measuring Transformational Partnerships

By: Francisco de Asis Martinez-Jerez, Robert S. Kaplan and Katherine Miller
This case analyzes Infosys' innovative approach to measuring performance in client relations. Infosys' strategy is evolving to build transformational partnerships from its original position as an outsourcer of end-to-end IT projects. A transformational partner helps... View Details
Keywords: Partners and Partnerships; Performance Evaluation; Attorney and Client Relationships; Job Cuts and Outsourcing; Balanced Scorecard; Competitive Strategy; Commercialization; Competitive Advantage; Economic Growth; Growth and Development Strategy; Consulting Industry; Information Technology Industry; India
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Martinez-Jerez, Francisco de Asis, Robert S. Kaplan, and Katherine Miller. "Infosys' Relationship Scorecard: Measuring Transformational Partnerships." Harvard Business School Case 109-006, July 2008. (Revised December 2009.)

    CSML: Leading Schools

    School leaders are responsible for setting the vision and goals and aligning strategy and resources to drive improvement in their schools, while navigating an increasingly challenging school environment. Leading Schools is designed to equip school leaders with the... View Details

      Robert S. Kaplan

      Robert S. Kaplan is Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus at the Harvard Business School. He joined the HBS faculty in 1984 after spending 16 years on the faculty of the business school at Carnegie-Mellon University, where he... View Details

      Keywords: health care; nonprofit industry
      • Research Summary

      Overview

      By: Hise O. Gibson
      Professor Gibson's primary research interests encompass inclusive leadership, operational effectiveness, human capital development, leadership, leader development, leading change, and risk management especially during crisis. As part of his broader work to... View Details
      • April 2021 (Revised June 2021)
      • Case

      IBM: Design Thinking

      By: Srikant M. Datar, Amram Migdal and Paul Hamilton
      This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told... View Details
      Keywords: Business Ventures; Business Divisions; Business Units; Business Organization; Change; Change Management; Transformation; Competency and Skills; Talent and Talent Management; Design; Human Resources; Recruitment; Selection and Staffing; Innovation and Invention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Jobs and Positions; Job Design and Levels; Leading Change; Management; Business or Company Management; Goals and Objectives; Management Practices and Processes; Operations; Product; Product Design; Product Development; Organizations; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Strategy; Adaptation; Adoption; Technological Innovation; Information Infrastructure; Information Technology; Technology Industry; Information Technology Industry; United States
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      Datar, Srikant M., Amram Migdal, and Paul Hamilton. "IBM: Design Thinking." Harvard Business School Case 121-007, April 2021. (Revised June 2021.)
      • June 2012
      • Article

      Racial Colorblindness: Emergence, Practice, and Implications

      By: Evan P. Apfelbaum, Michael I. Norton and Samuel R. Sommers
      We examine the pervasive endorsement of racial colorblindness-the belief that racial group membership should not be taken into account or even noticed-as a strategy for managing diversity and intergroup relations. Despite research demonstrating that race is perceived... View Details
      Keywords: Management; Strategy; Law; Practice; Race; Research; Social Issues; Diversity
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      Apfelbaum, Evan P., Michael I. Norton, and Samuel R. Sommers. "Racial Colorblindness: Emergence, Practice, and Implications." Current Directions in Psychological Science 21, no. 3 (June 2012): 205–209.
      • 2015
      • Working Paper

      Banks' Risk Exposures

      By: Juliane Begenau, Monika Piazzesi and Martin Schneider
      This paper studies U.S. banks' exposure to interest rate and credit risk. We exploit the factor structure in interest rates to represent many bank positions in terms of simple factor portfolios. This approach delivers time varying measures of exposure that are... View Details
      Keywords: Risk and Uncertainty; Interest Rates; Credit; Banks and Banking; United States
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      Begenau, Juliane, Monika Piazzesi, and Martin Schneider. "Banks' Risk Exposures." NBER Working Paper Series, No. 21334, July 2015.
      • April 2010
      • Case

      Manchester Bidwell Corporation: the Replication Question

      By: Toby E. Stuart, G. Felda Hardymon, James L. Heskett and Ann Leamon
      Bill Strickland, CEO of Manchester Bidwell Corporation, must decide the best way to replicate his innovative, award-winning approach to curing poverty. Manchester Bidwell's approach, which provides both adult job-training tuned to fill the needs of local industries and... View Details
      Keywords: Corporate Entrepreneurship; Nonprofit Organizations; Growth and Development; Social Enterprise; Poverty; Training; Competency and Skills; Jobs and Positions; Human Resources
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      Stuart, Toby E., G. Felda Hardymon, James L. Heskett, and Ann Leamon. "Manchester Bidwell Corporation: the Replication Question." Harvard Business School Case 810-097, April 2010.
      • August 2023
      • Case

      WayCool: Reimagining the Food Supply Chain

      By: Paul Gompers and Kairavi Dey
      Founded in 2015, WayCool, is an Indian agri-tech start-up that built a B2B operation acquiring fruits and vegetables from product-specific agriculture companies and small-holding farmers. It sold them to business customers, such as local retail stores, restaurants, and... View Details
      Keywords: Agribusiness; Digital Transformation; Operations; Business Strategy; Supply Chain; Performance; Business Startups; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Technology Industry; Web Services Industry; Asia; South Asia
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      Gompers, Paul, and Kairavi Dey. "WayCool: Reimagining the Food Supply Chain." Harvard Business School Case 224-011, August 2023.

        Michael E. Porter

        Michael Porter is an economist, researcher, author, advisor, speaker and teacher. Throughout his career at Harvard Business School, he has brought economic theory and strategy concepts to bear on many of the most challenging problems facing corporations, economies... View Details

        Keywords: biotechnology; e-commerce industry; health care; information; information technology industry; internet; nonprofit industry; service industry; state government
        • Career Coach

        Anne Marie Checcone

        strategy at companies like Meta, Amazon Web Services and Boston Consulting Group, Anne Marie brings a sharp, pragmatic approach to executive coaching, leadership development,... View Details
        Keywords: Technology; Consulting
        • March 4, 2021
        • Article

        Are Your Managers in Sync with Your Change Strategy?

        By: Joseph B. Fuller and Bill Theofilou
        According to new research conducted by the authors, C-suite executives and upper management often don’t agree on how their organizations need to remake themselves for a post-COVID world. As a result, when CEOs and their teams begin implementing their plans, they are... View Details
        Keywords: Post-COVID; Leadership; Change Management; Strategy
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        Fuller, Joseph B., and Bill Theofilou. "Are Your Managers in Sync with Your Change Strategy?" Harvard Business Review (website) (March 4, 2021).
        • July 2021 (Revised October 2021)
        • Case

        Allianz Customer Centricity: Is Simplicity the Way Forward?

        By: Eva Ascarza and Emilie Billaud
        This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while... View Details
        Keywords: Simplicity; Customer Focus and Relationships; Customization and Personalization; Customer Satisfaction; Performance Efficiency; Strategy; Insurance Industry; Europe; Germany
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        Ascarza, Eva, and Emilie Billaud. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School Case 522-008, July 2021. (Revised October 2021.)
        • 18 Aug 2022
        • Op-Ed

        Your Best Employees Are Burning Out: A Framework for Retaining Talent

        consultant, specializing in growth strategy and operational efficiency. Gibson and Wilson both served as officers in the US Army culminating at the ranks of colonel and captain, respectively. You Might Also Like: Let’s Move Forward from... View Details
        Keywords: by Hise Gibson and MaShon Wilson
        • January 2004
        • Background Note

        Beyond the IT Monolith

        By: Marco Iansiti and Gregg Rotenberg
        Leading companies are employing a radical new approach to IT--an approach that points the way to a new model of software architecture and deployment. These companies' successes seem to indicate that the problems IT critics have correctly identified are not, in fact,... View Details
        Keywords: Information Technology; Business Processes; Change
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        Iansiti, Marco, and Gregg Rotenberg. "Beyond the IT Monolith." Harvard Business School Background Note 604-070, January 2004.
        • July 2012 (Revised July 2014)
        • Case

        Warby Parker: Vision of a 'Good' Fashion Brand

        By: Christopher Marquis and Laura Velez Villa
        In its third year of existence and poised to double its workforce, Warby Parker attributed its success to an innovative approach in the eyewear industry and to the company culture that supported it. With a mission combining social and business goals, the company had... View Details
        Keywords: Entrepreneurship; Innovation; Business And Society; Social Responsiblity; Organizational Behavior; Social Entrepreneurship; Growth Management; Corporate Social Responsibility and Impact; Brands and Branding; Organizational Culture; Marketing Strategy; Innovation and Invention; Apparel and Accessories Industry; Health Industry; United States
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        Marquis, Christopher, and Laura Velez Villa. "Warby Parker: Vision of a 'Good' Fashion Brand." Harvard Business School Case 413-051, July 2012. (Revised July 2014.)
        • 26 Sep 2023
        • Book

        Digital Strategy: A Handbook for Managing a Moving Target

        in such a context and gaining competitive advantage would “not require a radically new approach to business. It requires building on the proven principles of effective strategy” (Porter, 2001, p. 64). In... View Details
        Keywords: by Dina Gerdeman; Information Technology; Technology
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