Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (3,201) Arrow Down
Filter Results: (3,201) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,201)
    • People  (11)
    • News  (670)
    • Research  (1,305)
    • Events  (3)
    • Multimedia  (7)
  • Faculty Publications  (851)

Show Results For

  • All HBS Web  (3,201)
    • People  (11)
    • News  (670)
    • Research  (1,305)
    • Events  (3)
    • Multimedia  (7)
  • Faculty Publications  (851)
← Page 26 of 3,201 Results →
  • November 2011 (Revised September 2012)
  • Case

Underwater Engineer at Intel Corporation

By: E. Scott Mayfield
Molly Miller, an Intel employee and shareholder, must decide whether to vote FOR or AGAINST Intel's proposed 2009 option exchange program. Given recent declines in Intel's stock price, more than 99% of Intel's outstanding employee stock options are "underwater," and... View Details
Keywords: Stock Options; Employee Stock Ownership Plan; Semiconductor Industry
Citation
Educators
Purchase
Related
Mayfield, E. Scott. "Underwater Engineer at Intel Corporation." Harvard Business School Case 212-047, November 2011. (Revised September 2012.)
  • March 1975 (Revised April 1985)
  • Case

L'eggs Products, Inc. (Condensed)

Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details
Keywords: Market Entry and Exit; Advertising Campaigns; Consumer Products Industry
Citation
Educators
Purchase
Related
Star, Steven H. "L'eggs Products, Inc. (Condensed)." Harvard Business School Case 575-090, March 1975. (Revised April 1985.)
  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS professor Rajiv Lal. "The... View Details
Keywords: by Manda Salls; Consumer Products; Retail
  • December 1978 (Revised January 1986)
  • Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy
Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
Citation
Find at Harvard
Related
Salmon, Walter J., and Steven R. Palesy. "Pepsi-Cola (A)." Harvard Business School Case 579-108, December 1978. (Revised January 1986.)
  • March 2020
  • Case

Aereo

By: Thomas R. Eisenmann and Jacey Taft
Aereo aimed to disrupt television program distribution by providing consumers access to local broadcast TV programming using offsite antennas, cloud-based DVRs, and an Internet connection. With Aereo, consumers could “cut the cord” and avoid the high cost of a cable TV... View Details
Keywords: Entrepreneurship; Failure; Lawsuits and Litigation; Internet and the Web; Media; Entertainment and Recreation Industry; United States
Citation
Educators
Related
Eisenmann, Thomas R., and Jacey Taft. "Aereo." Harvard Business School Case 820-043, March 2020.
  • 9 AM – 10 AM EDT, 07 Aug 2019
  • HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: August 7, 2019 - October 2, 2019 View Details
  • September 2022
  • Article

Human Versus Machine: A Comparison of Robo-Analyst and Traditional Research Analyst Investment Recommendations

By: Braiden Coleman, Kenneth J. Merkley and Joseph Pacelli
We provide the first comprehensive analysis of the properties of investment recommendations generated by “Robo-Analysts,” which are human analyst-assisted computer programs conducting automated research analysis. Our results indicate that Robo-Analyst recommendations... View Details
Keywords: Fintech; Analysts; Robo-analysts; Investment Recommendations; Investment; Information Technology; Performance
Citation
Find at Harvard
Related
Coleman, Braiden, Kenneth J. Merkley, and Joseph Pacelli. "Human Versus Machine: A Comparison of Robo-Analyst and Traditional Research Analyst Investment Recommendations." Accounting Review 97, no. 5 (September 2022): 221–244.
  • 28 Aug 2014
  • Op-Ed

Government Can Do More to Unfreeze Small Business Credit

businesses. But small business credit was hit hard during the recent recession and has been slow to recover. Beginning in early 2009, the federal government acted quickly to unfreeze credit markets with programs ranging from loan... View Details
Keywords: by Karen Mills; Banking
  • 9 AM – 10 AM EDT, 20 Mar 2019
  • HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: March 20, 2019 - May 15, 2019 View Details
  • September 2011 (Revised August 2013)
  • Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
Citation
Educators
Purchase
Related
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
  • 9 AM – 10 AM EDT, 29 May 2019
  • HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: May 29, 2019 - July 24, 2019 View Details
  • 9 AM – 10 AM EDT, 16 Oct 2019
  • HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: October 16, 2019 - December 11, 2019 View Details

    Paul W. Marshall

    MBA Class of 1960 Professor of Management, Paul W. Marshall, is affiliated with the Entrepreneurial Management Unit and teaches The Entrepreneurial Manager in the Turnaround Environment. This Elective Curriculum course focuses on the role of... View Details

    Keywords: aerospace; banking; brokerage; computer; consulting; defense; management consulting; manufacturing; metals; professional services; retail financial services; retailing; steel
    • July 2023 (Revised October 2024)
    • Case

    Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup

    By: Paul M. Healy and Jung Koo Kang
    The case explores the challenges of revenue recognition and financial reporting for Stride Funding (Stride), a fintech startup that has disrupted the student loan market. Stride leveraged proprietary machine learning and financial models to underwrite alternative... View Details
    Keywords: Revenue Recognition; Financial Reporting; Entrepreneurial Finance; Business Startups; Growth and Development Strategy; Governance Compliance; Accrual Accounting; Financial Services Industry; United States
    Citation
    Educators
    Purchase
    Related
    Healy, Paul M., and Jung Koo Kang. "Revenue Recognition at Stride Funding: Making Sense of Revenues for a Fintech Startup." Harvard Business School Case 124-015, July 2023. (Revised October 2024.)
    • 7 PM – 11 PM EDT, 10 Oct 2018

    HBX Strategy Execution

    Identify and solve your company's strategic challenges with an exclusive group of like-minded senior leaders via HBX Live, a real-time, interactive online classroom. Program Dates: October 10, 2018 - November 7, 2018 View Details
    • August 2023
    • Article

    Impact of Social Needs Case Management on Use of Medical and Behavioral Health Services: Secondary Analysis of a Randomized Controlled Trial

    By: Mark D. Fleming, Crystal Guo, Margae Knox, Daniel M. Brown, Elizabeth A. Hernandez and Amanda L. Brewster
    Social needs case management is an increasingly common strategy used by health care organizations to address integrated health and social needs. These programs connect patients to resources such as food assistance, housing, transportation, or income benefits, in... View Details
    Keywords: Health Care and Treatment; Medical Specialties; Programs; Human Needs; Welfare; Health Industry; California
    Citation
    Find at Harvard
    Register to Read
    Related
    Fleming, Mark D., Crystal Guo, Margae Knox, Daniel M. Brown, Elizabeth A. Hernandez, and Amanda L. Brewster. "Impact of Social Needs Case Management on Use of Medical and Behavioral Health Services: Secondary Analysis of a Randomized Controlled Trial." Annals of Internal Medicine 176, no. 8 (August 2023): 1139–1141.
    • August 2011 (Revised September 2011)
    • Supplement

    The Dannon Company: Marketing and Corporate Social Responsibility (B)

    By: Christopher Marquis and Bobbi Thomason
    Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait. View Details
    Keywords: Marketing; Corporate Social Responsibility and Impact; Food and Beverage Industry
    Citation
    Purchase
    Related
    Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, August 2011. (Revised September 2011.)
    • 31 Mar 2020
    • Blog Post

    Know Your Audience – Recruiting HBS Students for Investment Management

    to her directly to learn more about the program and how to get involved. Managing Your Recruiting Resources For firms outside of the Boston area, there are several opportunities to engage with students for recruiting and education. First,... View Details
    Keywords: Investment Management / Hedge Fund
    • Web

    Alumni

    Stories Search the Alumni Directory Be found. Update your profile Programs & Events Jul 09 12 PM – 1 PM EDT, 09 Jul 2025 Networking Isn't Guesswork-It's Science If you are one of the many people who dread networking, find it awkward, or... View Details

      John A. Quelch

      John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business.  Between 2017 and 2023 he was the Leonard M. Miller University... View Details

      Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry
      • ←
      • 26
      • 27
      • …
      • 160
      • 161
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.