Publications

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Research Summary

Overview

ECONOMICS OF THE ADVERTISING AND MARKETING SERVICEC INDUSTRY

Professor Silk’s recent research has been focused on the economics of the advertising and marketing services industry. He has conducted econometric studies of the effects of scale and scope on the... View Details

June 2021 (Revised October 2021)
Case

Nissan's Response to the COVID-19 Pandemic

By: Ananth Raman, William Schmidt and Ann Winslow

In January 2020, Ashwani Gupta took over as COO at Nissan Motor Corporation, and several weeks later, the COVID-19 pandemic began. Nissan’s Business Continuity Plan (BCP) had been key to the resilience of Nissan’s supply chain. It had enabled Nissan to recover from... View Details

Keywords: Operations; Supply Chain Management; Health Pandemics; Auto Industry; Auto Industry; Japan; India

25 Apr 2005
Research & Ideas

New Learning at American Home Products

The success of American Home Products reflects a unique path of learning. The company originated with the merger of several companies in related businesses. During the seventy years following its formation in 1926, the company's senior... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

September 1993 (Revised December 1993)
Background Note

Note on Pricing and Public Policy

By: Willis M. Emmons III

Surveys a number of essential issues related to pricing and public policy in market economies. Begins with a brief review of the price-determination process in competitive markets, then examines a range of topics involving pricing and public policy in monopoly and... View Details

Keywords: Price; Business Strategy; Policy; Valuation; Management Analysis, Tools, and Techniques; Competition; Economic Systems; Monopoly; Duopoly and Oligopoly; Cost

14 Apr 2015
First Look

First Look: April 14

Hellenic Bottling Company) and the role of regulation in integrated reporting (Anglo-American). April 2015 American Economic Review: Papers and Proceedings Real Effects of Relational Contracts By: Henderson, Rebecca, Steven Blader, Andrea... View Details

Keywords: Sean Silverthorne

November 1987 (Revised March 1988)
Case

Searching for Trade Remedies: The U.S. Machine Tool Industry--1983

By: David B. Yoffie

In 1983 the National Machine Tools Builder Association was predicting a declining market for the United States and rising imports. Machine tool manufacturers had to decide if they should ask the U.S. government for help, and if they did, which administrative channels... View Details

Keywords: Economic Slowdown and Stagnation; Machinery and Machining; Government and Politics; Law; Production; Business and Government Relations; Competition; Manufacturing Industry; Japan; Germany; United States

Find at Harvard

Forest L. Reinhardt is the John D. Black Professor of Business Administration at Harvard Business School, and HBS’s Senior Associate Dean for Faculty Promotions and Tenure.

Professor Reinhardt is interested in the relationships between market and nonmarket... View Details

Keywords: nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry; nonprofit industry

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

decentralized nature. The content industry must find ways to embrace the new technology and profit from it. Q: What are the practical "takeaways" for managers in related areas? A: At a broad level,... View Details

Keywords: by Sean Silverthorne; Music

April 2021 (Revised January 2022)
Case

SA Taxi: A Vehicle for Empowerment? (A)

By: Nien-he Hsieh, Dilyana Karadzhova Botha and F. Christopher Eaglin

SA Taxi was a vertically integrated business that operated in South Africa’s distinctive taxi industry. Despite being plagued by violence, informal structures, unsafe road practices and lack of government support, the taxi industry had grown to become South Africa’s... View Details

Keywords: Corporate Accountability; Ownership; Ownership Stake; Business and Stakeholder Relations; Equality and Inequality; Race; Situation or Environment; Transportation Industry; South Africa; Africa

August 1977 (Revised February 1981)
Background Note

Introduction to Balance of Payments Analysis

By: Bruce R. Scott

Minimal background to permit interpretation of positive or negative balances in the key summary accounts of a balance of payments statement; also to permit relating these balances and relevant supporting detail to a possible national development strategy. Designed for... View Details

Keywords: Accounting; Development Economics; Planning; Accounting Industry; Canada

31 Mar 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Investment Management

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your industry. Meet the Team Jonathan... View Details

Keywords: Investment Management / Hedge Fund

June 2004 (Revised April 2005)
Background Note

Chapter 11 Bankruptcy Law in Real Estate

By: Arthur I Segel, Jeff Mandelbaum and Armen Panossian

Begins with a brief overview of the bankruptcy process, discussing key debtor protections and the administration of claims against the estate. Discusses the treatment of bankruptcies filed by property owners. Also summarizes the tenant's bankruptcy protections and... View Details

Keywords: Insolvency and Bankruptcy; Real Estate Industry

10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

The “Know Your Audience” series on the HBS Recruiting Blog highlights trends in recruiting for various industries. Learn more about student interest, effective recruiting strategies, and best practices from HBS staff dedicated to your industry. Meet the Team Laurie... View Details

Keywords: Consumer Products / Retail

September 2003 (Revised June 2005)
Case

Learning from LeapFrog: Creating Educational and Business Value

By: Lynda M. Applegate, Christopher Dede and Susan Saltrick

Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details

Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation

2015
Working Paper

Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin

This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details

Keywords: Management Practices and Processes; Advertising

SSRN

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March 2017 (Revised June 2019)
Case

CEO Activism (A)

By: Michael W. Toffel, Aaron K. Chatterji and Julia Kelley

This case introduces CEO activism, a phenomenon in which business leaders engage in political or social issues that do not relate directly to their companies. The case uses several examples to describe why business leaders are engaging in CEO activism and the potential... View Details

July 2024 (Revised December 2024)
Background Note

District Heating: An Overview

By: Willy Shih and Michael W. Toffel

This note provides an overview of district heating: systems in which central plants generate heat that is conveyed by steam or water through a set of insulated pipes to send heat to residential and/or commercial buildings. It describes key elements of the system (heat... View Details

Keywords: Decarbonization; Climate Change; Energy Efficiency; Energy Storage; Energy Transmission; Construction; Energy; Buildings and Facilities; Energy Industry; Denmark; Europe; United States

June 1999 (Revised May 2000)
Case

EndoSonics

EndoSonics is a manufacturer of a sophisticated medical device--a catheter that can take ultrasonic images within the blood vessels of the heart. The company deals with a series of challenges that relate to implementing a difficult technology in the face of a complex... View Details

Keywords: Information Technology; Distribution; Decision Choices and Conditions; Corporate Strategy; Entrepreneurship; Health Care and Treatment; Problems and Challenges; Manufacturing Industry; Manufacturing Industry