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Show Results For
- All HBS Web
(9,141)
- People (80)
- News (2,519)
- Research (5,015)
- Events (61)
- Multimedia (173)
- Faculty Publications (2,584)
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of consumer research is that it should... View Details
Keywords: by Max H. Bazerman
- November 2023
- Article
A Quantity-Driven Theory of Term Premia and Exchange Rates
We develop a model in which specialized bond investors must absorb shocks to the supply and demand for long-term bonds in two currencies. Since long-term bonds and foreign exchange are both exposed to unexpected movements in short-term interest rates, a shift in the... View Details
Greenwood, Robin, Samuel G. Hanson, Jeremy C. Stein, and Adi Sunderam. "A Quantity-Driven Theory of Term Premia and Exchange Rates." Quarterly Journal of Economics 138, no. 4 (November 2023): 2327–2389.
- January 2019 (Revised October 2020)
- Technical Note
Brand Storytelling
By: Jill Avery
Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details
Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry
Avery, Jill. "Brand Storytelling." Harvard Business School Technical Note 519-049, January 2019. (Revised October 2020.)
- 04 Dec 2008
- Working Paper Summaries
Local Industrial Conditions and Entrepreneurship: How Much of the Spatial Distribution Can We Explain?
- March 2022 (Revised June 2022)
- Case
The United States National Security Apparatus, Multipolarity, and the Rise of Commercial Space
By: Matthew C. Weinzierl and Brendan L. Rosseau
In 2019, the U.S. national security community crossed a Rubicon by declaring that space was “a war-fighting domain” and undergoing a major reorganization, including the creation of the U.S. Space Force, the first new military branch in over 70 years. Military and... View Details
Weinzierl, Matthew C., and Brendan L. Rosseau. "The United States National Security Apparatus, Multipolarity, and the Rise of Commercial Space ." Harvard Business School Case 722-063, March 2022. (Revised June 2022.)
- 02 Sep 2016
- Op-Ed
The Twitter Election
Every four years, a new American presidential campaign gives a fresh boost to social media. This year the winner is Twitter. Donald Trump has racked up 11.3 million Twitter followers (and counting) compared with 8.5 million for Hillary Clinton. But Trump has 33,100... View Details
Keywords: by John Quelch and Thales Teixeira
- 10 Jun 2015
- Video
Forum for Growth & Innovation - Join Us
- 04 Feb 2020
- Video
Adi Godrej
Adi Godrej, Chair of the India-based Godrej Group, discusses the role of business and the importance of firms’ engaging in socially responsible projects. He discusses his company’s involvement in educational... View Details
- 22 Jan 2014
- News
A New Website That Helps CEOs Lead More Ethically
- Video
Reuel J. Khoza
Reuel J. Khoza, Chairman of South Africa's Dzana Investments and Discovery Bank, articulates his views on the importance of spirituality as a foundation for one’s sense of leadership. View Details
- Video
Badreddine Ouali
Badreddine Ouali, Founder and Co-CEO of Vermeg, expresses his views on the importance of finding meaning and a chance to effect positive change in one's line of work. View Details
- 28 Jul 2008
- Research & Ideas
Making the Decision to Franchise (or not)
From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it possible to please everyone? Can... View Details
- 25 Mar 2022
- Video
Omobola Johnson
Omobola Johnson, the former Minister of Communication Technology in Nigeria, emphasizes the importance of local content development and ICT skill capacitation in response to the burgeoning tech industry in Nigeria. View Details
- September 2017 (Revised March 2018)
- Case
Chai Point: Disrupting Chai
By: Shikhar Ghosh, Ramana Nanda and Rachna Tahilyani
Chai Point is India’s largest organized chai retailer. It has missed its target for retail store openings by approximately 25%, goals that are very important to its investors who are also board members. However, it has developed an exciting new internet-based tea... View Details
Keywords: Strategy; Venture Capital; Stock; Business Model; Mobile Technology; Technological Innovation; Marketing; Marketing Strategy; Internet and the Web; Mobile and Wireless Technology; Food; Selection and Staffing; Employee Stock Ownership Plan; Resignation and Termination; Compensation and Benefits; Resource Allocation; Product Positioning; Distribution Channels; Product Design; Supply Chain; Governing and Advisory Boards; Food and Beverage Industry; Retail Industry; Asia; India; Karnataka; Bangalore
Ghosh, Shikhar, Ramana Nanda, and Rachna Tahilyani. "Chai Point: Disrupting Chai." Harvard Business School Case 818-020, September 2017. (Revised March 2018.)
- 20 Jun 2012
- Lessons from the Classroom
Teaching Leadership: What We Know
"Leadership" in their titles. And yet, if you were charged with teaching a course on leadership today, where would you start? Where would you turn to learn about the incredible array of approaches to teaching this ill-defined, yet View Details