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  • 18 Oct 2017
  • Research & Ideas

How Economic Clusters Drive Globalization

around long before they had a name, showing up in the development of colonial-era industries and earlier. In her working paper A Historical Approach to Clustering in Emerging Economies, Giacomin takes... View Details
Keywords: by Julia Hanna; Agriculture & Agribusiness
  • February 2002 (Revised March 2002)
  • Case

India's Intellectual Property Rights Regime and the Pharmaceutical Industry

In 1970, the Indian government significantly revised its patent law, Patents and Design Act of 1911. The 1911 act was enacted when India was a colony of Great Britain, and it was controversial because it led to the total dominance of India's pharmaceutical market by... View Details
Keywords: Patents; Pharmaceutical Industry; Great Britain; India
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Huang, Yasheng, and Hal Hogan. "India's Intellectual Property Rights Regime and the Pharmaceutical Industry." Harvard Business School Case 702-039, February 2002. (Revised March 2002.)
  • September 2000 (Revised November 2004)
  • Case

Globalization of CEMEX, The

CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX's superior profitability supplies a basis for discussing the sources of superior... View Details
Keywords: Business Ventures; Profit; Performance; Globalization; Construction Industry; Mexico
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Ghemawat, Pankaj, and Jamie Matthews. "Globalization of CEMEX, The." Harvard Business School Case 701-017, September 2000. (Revised November 2004.)
  • August 2011 (Revised September 2011)
  • Supplement

The Dannon Company: Marketing and Corporate Social Responsibility (B)

By: Christopher Marquis and Bobbi Thomason
Details Dannon's decision to initiate a cause marketing program focused on breast cancer to directly compete with Yoplait. View Details
Keywords: Marketing; Corporate Social Responsibility and Impact; Food and Beverage Industry
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Marquis, Christopher, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (B)." Harvard Business School Supplement 412-047, August 2011. (Revised September 2011.)
  • February 2007
  • Case

Update: The Music Industry in 2006

By: John R. Wells and Elizabeth Raabe
The global recorded music industry was undergoing a major transition in 2006. Sales had been declining for a decade, and consumers were buying music in new formats and through different distribution channels. CD sales still accounted for the majority of revenues, but... View Details
Keywords: History; Arts; Music Entertainment; Intellectual Property; Market Timing; Performance Evaluation; Trends; Music Industry
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Wells, John R., and Elizabeth Raabe. "Update: The Music Industry in 2006." Harvard Business School Case 707-531, February 2007.
  • August 1983 (Revised July 1984)
  • Case

Antitrust Movement: Symbolic Politics and Industrial Organization Economics

By: Richard S. Tedlow
Keywords: Monopoly; Government and Politics; Industry Structures; Business History
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Tedlow, Richard S. "Antitrust Movement: Symbolic Politics and Industrial Organization Economics." Harvard Business School Case 384-051, August 1983. (Revised July 1984.)
  • April 2010 (Revised September 2011)
  • Case

The Dannon Company: Marketing and Corporate Social Responsibility (A)

By: Christopher Marquis, Pooja Mehta Shah, Amanda Elizabeth Tolleson and Bobbi Thomason
At the end of 2009, The Dannon Company was considering pro actively communicating its CSR efforts to consumers. With the strong connection between Dannon's production of health foods and its commitment to health and nutrition-based CSR activities, communicating these... View Details
Keywords: Decision Choices and Conditions; Nutrition; Marketing Communications; Corporate Social Responsibility and Impact; Business and Stakeholder Relations; Risk and Uncertainty; Natural Environment; Food and Beverage Industry
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Marquis, Christopher, Pooja Mehta Shah, Amanda Elizabeth Tolleson, and Bobbi Thomason. "The Dannon Company: Marketing and Corporate Social Responsibility (A)." Harvard Business School Case 410-121, April 2010. (Revised September 2011.)
  • September 1995 (Revised October 1995)
  • Case

Transcape Systems: Creating a Market

Entrepreneurial companies must overcome substantial barriers to create markets for innovative products in industries reluctant to embrace change. Transcape Systems faces this callenge as it attempts to create a market for interactive multimedia software in the... View Details
Keywords: Market Entry and Exit; Applications and Software; Entrepreneurship; Business Startups; Product Marketing; Information Technology Industry; Information Technology Industry; Information Technology Industry
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Kosnik, Thomas J., and Dave Frampton. "Transcape Systems: Creating a Market." Harvard Business School Case 596-047, September 1995. (Revised October 1995.)
  • October 2006 (Revised August 2007)
  • Case

Marketing Chateau Margaux

By: John A. Deighton, Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
Chateau Margaux, luxury brand or connoisseur brand? Although France is awash with unsold wine, demand has never been stronger for the very finest Bordeaux. How should Margaux sustain and grow its business? The Chateau management team is wondering if it can take more... View Details
Keywords: Price; Growth and Development Strategy; Brands and Branding; Distribution; Luxury; Food and Beverage Industry; France
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Deighton, John A., Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Marketing Chateau Margaux." Harvard Business School Case 507-033, October 2006. (Revised August 2007.) (request a courtesy copy.)
  • February 1988
  • Article

Steel Since 1850: Varieties of Competition and Industry Structure

Keywords: Business History; Competition; Supply and Industry; Steel Industry
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McCraw, T. K. "Steel Since 1850: Varieties of Competition and Industry Structure." [Ryukoku University, Kyoto, Japan] Shakai Kagaku Kenkyū nempō [Annual Bulletin of Research Institute for Social Science] 18 (February 1988): 6–36.
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern View Details
Keywords: by John Quelch; Advertising
  • Research Summary

Investment and marketing strategies of American multinationals in Argentina (1890c-1939)

Andrea Lluch is undertaking a major research project on American business expansion in Argentina up to the beginning of World War II. The first part of the project focuses on the American companies investment strategies. The second part analyses of the evolution of... View Details
  • 20 Feb 2017
  • Working Paper Summaries

Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales

Keywords: by Doug J. Chung, Kyoungwon Seo, and Reo Song; Retail; Real Estate; Construction
  • 2015
  • Other Teaching and Training Material

Entrepreneurship Reading: Launching Global Ventures

By: William R. Kerr
Core Curriculum in Entrepreneurship is a series of Readings that cover fundamental course material in Entrepreneurship. Readings include Interactive Illustrations which help students master complex concepts quickly.
Global ventures are those that weave... View Details
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Kerr, William R. "Entrepreneurship Reading: Launching Global Ventures." Core Curriculum Readings Series. Harvard Business Publishing 5277, 2015.
  • 2018
  • Working Paper

The Impact of Pensions and Insurance on Global Yield Curves

By: Robin Greenwood and Annette Vissing-Jorgensen
We document a strong effect of pension and insurance company (P&I) assets on the long end of the yield curve. Using data from 26 countries, the yield spread between 30-year and 10-year government bond yields is negatively related to the ratio of pension assets (in... View Details
Keywords: Pension Funds; Investment Funds; Insurance; Assets; Interest Rates; Bonds
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Greenwood, Robin, and Annette Vissing-Jorgensen. "The Impact of Pensions and Insurance on Global Yield Curves." Harvard Business School Working Paper, No. 18-109, June 2018. (Revised December 2018.)
  • October 1993 (Revised September 1994)
  • Case

Catalina Marketing Corp.

By: David E. Bell, Walter J. Salmon and Dinny Starr
Catalina Marketing is a very successful marketing service firm. Their current customers include major supermarket retailers and consumer products manufacturers nation-wide. Catalina provides a unique way for these clients to distribute coupons for their products via... View Details
Keywords: Advertising; Information Management; Expansion; Product; Salesforce Management; Information Technology; Growth and Development Strategy; Customer Value and Value Chain; Advertising Industry
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Bell, David E., Walter J. Salmon, and Dinny Starr. "Catalina Marketing Corp." Harvard Business School Case 594-026, October 1993. (Revised September 1994.)
  • March 2016
  • Article

Where in the World are the Workers? Cultural Underrepresentation in I-O Research

By: Christopher G. Myers
Few would dispute that the nature of work, and the workers who perform it, has evolved considerably in the 70 years since the founding of the Society for Industrial and Organizational Psychology (SIOP) as the American Psychological Association's (APA's) Division 14,... View Details
Keywords: Global Organizations; Research; Industrial Organization; Organizations; Globalization
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Myers, Christopher G. "Where in the World are the Workers? Cultural Underrepresentation in I-O Research." Industrial and Organizational Psychology: Perspectives on Science and Practice 9, no. 1 (March 2016): 144–152.
  • July 2011 (Revised September 2012)
  • Case

Industrial Metrology: Getting In-Line? (A)

By: Willy Shih
Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details
Keywords: Transformation; Machinery and Machining; Measurement and Metrics; Product Design; Planning; Quality; Opportunities; Competitive Strategy; Diversification; Segmentation; Technology Adoption; Theory; Manufacturing Industry
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Shih, Willy. "Industrial Metrology: Getting In-Line? (A)." Harvard Business School Case 612-004, July 2011. (Revised September 2012.)
  • June 1995 (Revised February 1997)
  • Case

Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The

Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional... View Details
Keywords: Competition; Food; Brands and Branding; Food and Beverage Industry; United States
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Corts, Kenneth S. "Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The." Harvard Business School Case 795-191, June 1995. (Revised February 1997.)
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

wrestling with in the book, trying to see how big a change in the advertising industry this might be. It's still a teeny slice, but the importance of viral marketing cannot be overstated. Actually it is an... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
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